# Event Details

- **Event Name**: Workshop: Building a Brand That Works
- **Event Start and End Date**: Tue, 15 Sep, 2026 at 01:00 pm – Tue, 15 Sep, 2026 at 02:00 pm (-05:00)
- **Event Description**: This workshop qualifies for reimbursement as part of the City of Champaign New Business Grant Program. If you are an awardee of the program and attend this session, you will receive a certificate to include in your reimbursement forms to the City.

Presented by Scott Clanin – Director, Clanin Creative

A strong brand is more than a logo. In this workshop, we’ll explore the foundational elements that create a cohesive and strategic brand—including messaging, positioning, visual identity, and core attributes. We’ll also discuss how to apply your brand consistently across print, digital, and physical spaces, and share practical tips for rolling out or refreshing your brand with clarity and confidence.

Date: Tuesday, September 15, 2026
Time: 1-2 PM

Location: Champaign Public Library (Robeson A/B) – 200 W. Green Street, Champaign, IL 61820

Register at https://cusbdc.org/event/workshop-building-a-brand-that-works/ to secure a seat (no cost to attend). All materials will be provided.

Scott Clanin is the owner and director of Clanin Creative, an independent design agency based in Champaign, Illinois. With a deep passion for marketing and a sharp creative eye, Scott leads projects that help businesses craft and communicate their unique stories. He is a strong advocate for the local community, having served on the boards of Promise Healthcare, 40 North, the Champaign Center Partnership, and more. As a certified Google professional, Scott combines his expertise in digital strategy with a commitment to innovative design, helping brands grow and thrive.

Clanin Creative is an independent design agency hailing from Champaign, Illinois, dedicated to transforming brands with standout design and compelling storytelling. Their unique approach blends strategic insight with creative skill, delivering tailored solutions that elevate brands and connect with audiences. Learn more by visiting www.clanincreative.com.

This workshop is sponsored by the Illinois Small Business Development Center at Champaign County EDC and presented in collaboration with Champaign County EDC, Champaign Public Library, Community Foundation of East Central Illinois, EDC of Decatur & Macon County, Experience Champaign-Urbana, and University of Illinois Research Park.
- **Event URL**: https://allevents.in/champaign/workshop-building-a-brand-that-works/200030564184534
- **Event Categories**: workshops, business, storytelling
- **Interested Audience**: 
  - total_interested_count: 4

## Ticket Details


## Event venue details

- **city**: Champaign
- **state**: IL
- **country**: United States
- **location**: Champaign Public Library
- **lat**: 40.111250748035
- **long**: -88.246006197881
- **full address**: Champaign Public Library, 200 W Green St, Champaign, IL 61820-5132, United States

## Event gallery

- **Alt text**: Workshop: Building a Brand That Works
  - **Image URL**: https://cdn-az.allevents.in/events5/banners/b722e2e30f540b35c2958eaa65033ca90766cf628fee026c4061db80a56cc710-rimg-w1200-h675-dc283858-gmir?v=1788183048

## FAQs

- **Q**: When and where is Workshop: Building a Brand That Works being held?
  - **A:** Workshop: Building a Brand That Works takes place on Tue, 15 Sep, 2026 at 01:00 pm to Tue, 15 Sep, 2026 at 02:00 pm at Champaign Public Library, 200 W Green St, Champaign, IL 61820-5132, United States.
- **Q**: Who is organizing Workshop: Building a Brand That Works?
  - **A:** Workshop: Building a Brand That Works is organized by Illinois Small Business Development Center at Champaign County EDC.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Workshop: Building a Brand That Works is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Champaign, this event is thoughtfully curated to deliver a standout experience worth every moment. If Workshop: Building a Brand That Works sounds like your kind of event, don't wait - spots fill up fast.

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