# Event Details - **Event Name**: Built for performance: The SBD story - **Event Start and End Date**: Thu, 16 Apr, 2026 at 08:30 am – Thu, 16 Apr, 2026 at 10:00 am (+01:00) - **Event Description**: Join us for this exclusive, invitation-only CIMA Member breakfast with SBD's Commercial Director. Tour of facilities included.About this EventDiscover how a Sheffield-born brand became a world leader.This CIMA‑exclusive event takes you inside the commercial journey of SBD Apparel, a unique British manufacturer that scaled from a niche idea to global category leadership through disciplined reinvestment, international distribution, and world‑class operational excellence. Enjoy a breakfast worthy of a sports champion, hear directly from Commercial Director William (Will) Islip on how the business was built to perform, and join a rare tour of SBD’s Sheffield facilities.Never set foot in a gym? No bother!This event isn’t about sport—it’s about strategy, scaling, and building a market-leading business from Sheffield.You’ll gain practical insights into:International expansion and channel strategyBrand leadership in a specialist categoryVertical manufacturing and quality control at scaleDisciplined reinvestment for sustainable growthCulture, principles, and long‑term value creationAbout Willaim Islip, Commercial Director, SBDWilliam is a Chartered Banker with 12 years’ experience at NatWest where he worked across Relationship Management and M&A, supporting clients on strategic growth and transaction activity. For the past four years, Will has served as Commercial Director at SBD Apparel, leading the expansion of the business across its international distribution channels and supporting continued global growth.What to expect from Will's session:The founding insight and customer problem SBD set out to solveSBD’s three core principles and how they guide decision‑makingA 13‑year growth journey, incl. milestones, markets, and moments that matteredHow disciplined reinvestment and channel strategy built a global footprintLessons you can apply in finance, strategy, and operations—across any sector🥣 Breakfast worthy of a ChampionDon't eat too much before joining us! We’re serving a high‑quality, energy‑boosting breakfast that reflects SBD’s performance ethos—plus time to network with fellow CIMA members before the tour and keynote.And that's not everything - we'll also take out on a tour of SBD's Sheffield facilities!👥 Who should attend?CIMA members who want to:Learn from a modern British success story with global reachSee how principles-driven leadership creates durable advantageUnderstand the commercial levers behind niche-to-scale growthExplore real‑world strategy, distribution, and operations in actionBuild connections over breakfast with peers and local leadersNo sporting knowledge required—just curiosity and a love of great business.Please note - this is an invitation only event due to a limited capacity. Should you wish to join us, please register your interest today. We will be in touch in the beginning of April to confirm your place. - **Event URL**: https://allevents.in/catcliffe/built-for-performance-the-sbd-story/100001983948034979 - **Event Categories**: Sports, Workshops - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Catcliffe - **state**: EN - **country**: United Kingdom - **location**: SBD Apparel - **lat**: 53.3847345 - **long**: -1.3859401 - **full address**: SBD Apparel, Unit 2B Lanchester Way, Catcliffe, United Kingdom ## Event gallery - **Alt text**: Built for performance: The SBD story - **Image URL**: https://cdn-az.allevents.in/events7/banners/a72a42df889a54c556deec248f74525468e506914f0f77a6aa6314e7fb1e0bfb-rimg-w1200-h600-dc020607-gmir.jpg?v=1772837917 ## FAQs - **Q**: When and where is Built for performance: The SBD story being held? - **A:** Built for performance: The SBD story takes place on Thu, 16 Apr, 2026 at 08:30 am to Thu, 16 Apr, 2026 at 10:00 am at SBD Apparel, Unit 2B Lanchester Way, Catcliffe, United Kingdom. - **Q**: Who is organizing Built for performance: The SBD story? - **A:** Built for performance: The SBD story is organized by AICPA & CIMA. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Built for performance: The SBD story", "image": "https://cdn-az.allevents.in/events7/banners/a72a42df889a54c556deec248f74525468e506914f0f77a6aa6314e7fb1e0bfb-rimg-w1200-h600-dc020607-gmir.jpg?v=1772837917", "startDate": "2026-04-16T08:30:00+01:00", "endDate": "2026-04-16T10:00:00+01:00", "url": "https://allevents.in/catcliffe/built-for-performance-the-sbd-story/100001983948034979", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "SBD Apparel", "address": { "@type": "PostalAddress", "streetAddress": "Unit 2B Lanchester Way", "postalCode": "S60 5FX", "addressLocality": "Catcliffe", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "53.3847345", "longitude": "-1.3859401" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Join us for this exclusive, invitation-only CIMA Member breakfast with SBD's Commercial Director. 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