3 hours
Verdanza Hotel
Starting at USD 55
Thu, 04 Dec, 2025 at 09:00 am to 12:00 pm (GMT-04:00)
Verdanza Hotel
8020 José M. Tartak Avenue, Carolina, Puerto Rico
In today’s digital-first hospitality landscape, technology is essential — but human connection remains irreplaceable. Join HSMAI Puerto Rico and guest speaker Bob Anderson for an interactive 2-hour session designed to help hospitality sales professionals master the balance between innovation and authenticity.
Discover how to:
✨ Redefine the meaning of High-Touch through neuroscience-based selling and emotional connection.
⚙️ Use High-Tech tools more effectively — without falling into the “shiny object” trap.
🔮 Build a Hybrid Sales Model that blends data, empathy, and strategy to boost conversions and personal growth.
Expect actionable insights, lively discussion, and a renewed confidence in your ability to connect, sell, and lead in a fast-evolving industry.
Tickets for High-Touch In A High-Tech World can be booked here.
| Ticket type | Ticket price |
|---|---|
| HSMAI Members | 55 USD |
| Non-Members | 82 USD |
| Table of 5 - HSMAI Members | 215 USD |
| Table of 5 - Non-Members | 322 USD |
