Rebranding and Rebuilding With Zoe Trigwell

Date: 16th October 2025
Time: 6:00pm - 8:30pm
Location: Tramshed Tech, Cardiff
Hosted by: Clwb Marketing
Sponsored by: Hello Starling

We’re so excited to invite you to an evening with Zoe Trigwell, the inspiring founder of Trigwell Cosmetics. Known for creating the viral Trigwell Powder Puff, Zoe has grown her beauty brand into a cult favourite loved by makeup enthusiasts.

But her journey hasn’t been without challenges. Earlier this year, Zoe and her team faced the huge task of rebranding Trigwell Cosmetics, a decision that came with tough lessons and plenty of resilience.

This is your chance to hear Zoe’s story first-hand as she shares:

⭐️ Why she had to rebrand and what the process has involved so far.
⭐️ The challenges of rebranding as a small business.
⭐️ How community support and collaboration helped her navigate the toughest times.
⭐️ The lessons she’s learned as a small business owner, including what she wishes she had known starting out.
⭐️ The marketing strategies that work best for Trigwell and her advice for other small businesses.
⭐️ What’s next for Trigwell Cosmetics as the rebrand shapes future growth.

Zoe’s story is one of determination and community. Whether you’re a marketer, entrepreneur or just someone who loves hearing how small businesses grow and thrive, this is an event you won’t want to miss.

✨ And of course, we will have refreshments and nibbles so you can relax and enjoy the evening!

Agenda:

6:00pm - 7:00pm: Nibbles and mingling

7:00pm - 8:00pm: Zoe Trigwell

8:00pm - 8:30pm: Your chance to ask Zoe a question

About Zoe Trigwell

Zoe is the founder of Trigwell Cosmetics, the fast-growing beauty brand behind the viral Trigwell Powder Puff - a product that has become a cult favourite among makeup enthusiasts and professionals alike.

Her journey began with her work as a professional makeup artist and running a makeup training academy. In 2016, she spotted a gap in the market for high-quality yet affordable eyelashes, which led to her launching her first brand in the cosmetics space.

When the pandemic hit in 2020, Zoe had no choice but to close her training academy. That's when she started Trigwell Cosmetics from her kitchen table, using her already-established following and community on social media to promote her brand. Fast forward 5 years and the business has a growing team, multiple warehouses and a global customer base.

Who Are We?
We’re Clwb Marketing, a friendly community built to support marketers, entrepreneurs and business owners across Wales. Our events are all about bringing people together, sharing ideas and celebrating the amazing talent we’ve got right here on our doorstep.

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