# Event Details - **Event Name**: HYBRID: Developing products & services: investment or bet? - **Event Start and End Date**: Thu, 06 Nov, 2025 at 06:30 pm – Thu, 06 Nov, 2025 at 08:30 pm - **Event Description**: This talk offers a high-level overview of agile approaches to building products and services right.About this EventSPEAKERMartin JewissAGENDA18:00 Refreshments and networking (at venue)18:25 Zoom meeting opens18:30 Start19:30 Questions and networking20:30 EndSYNOPSISOrganisations often want upfront certainty before starting a programme to develop a new product or service. Yet only 17% of new digital products and services succeed.Does that make these programmes an investment or merely a bet? In today's environment of rapid change, how do we invest strategically rather than simply taking larger and larger gambles?Even when we have the conditions in place to build things the right way, too many programmes still fail. They suffer from a fundamental misalignment: a product or service was built brilliantly, uncertainty navigated, but it wasn't what customers actually wanted. The classic case of a solution in search of a problem. Building things right is not enough. We also need to build the right thing.This talk offers a high-level overview of agile approaches to building products and services right. But it focuses primarily on how to build the right thing using design thinking, customer-focused discovery, Objectives and Key Results (OKRs), and a simple model to continually guide programme activity.Together, these approaches significantly improve the chances of developing a valuable product or service. Moreover, they extend beyond product and service development. They're equally valuable as a personal framework for navigating change throughout your professional career.SPEAKER BIOGRAPHYMartin Jewiss is a co-founder and Customer & User Experience Director at The Forge Partnership. He has extensive experience in customer-centred, lean and agile methods, customer and user experience design, product and service design, and brand strategy. His focus is to ensure every client sees measurable business value and sustainable impact from their work with Forge.Martin’s diverse professional background includes over 20 years of running creative and technical businesses. Prior to this he was a Chartered Biologist, creating and managing environments for tropical animals.Since 2021 Martin has volunteered as Early Careers Advocate on the BCS Agile Methods Special Interest Group committee. In this role he is a first point of contact for anyone considering or newly starting a career in agile, whether student, new to the world or work, or navigating a major career change.Our events are for adults aged 16 years and over.BCS is a membership organisation. If you enjoy this event, please consider joining BCS. You’ll be very welcome. You’ll receive access to many exclusive career development tools, an introduction to a thriving professional community and also help us Make IT Good For Society. Join BCS today:https://www.bcs.org/membership/eventsPlease note, if you have any accessibility needs, please let us know via groups@bcs.uk and we’ll work with you to make suitable arrangements.For overseas delegates who wish to attend the event, please note that BCS does not issue invitation letters.THIS EVENT IS BROUGHT TO YOU BY:Kent branchVisit https://www.bcs.org/membership-and-registrations/member-communities/kent-branch/Supported byBCS Hampshirehttps://www.bcs.org/membership-and-registrations/member-communities/hampshire-branchDorset Branchhttps://www.bcs.org/membership-and-registrations/member-communities/dorset-branch/ - **Event URL**: https://allevents.in/canterbury/hybrid-developing-products-and-services-investment-or-bet/100001818077271059 - **Event Categories**: meetups - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Canterbury - **state**: EN - **country**: United Kingdom - **location**: Canterbury Christ Church University - **lat**: 51.5168719 - **long**: -0.0877157 - **full address**: Canterbury Christ Church University, Verena Holmes Building, Canterbury, United Kingdom ## Event gallery - **Alt text**: HYBRID: Developing products & services: investment or bet? - **Image URL**: https://cdn-az.allevents.in/events7/banners/e5e6d02bbcd9bd91d21e193e6d3ebad67489dc211b391609186baa3924885456-rimg-w1125-h750-dc62615d-gmir.jpg?v=1761964378 ## FAQs - **Q**: When and where is HYBRID: Developing products & services: investment or bet? being held? - **A:** HYBRID: Developing products & services: investment or bet? takes place on Thu, 06 Nov, 2025 at 06:30 pm to Thu, 06 Nov, 2025 at 08:30 pm at Canterbury Christ Church University, Verena Holmes Building, Canterbury, United Kingdom. - **Q**: Who is organizing HYBRID: Developing products & services: investment or bet?? - **A:** HYBRID: Developing products & services: investment or bet? is organized by BCS, The Chartered Institute for IT. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "HYBRID: Developing products & services: investment or bet?", "image": "https://cdn-az.allevents.in/events7/banners/e5e6d02bbcd9bd91d21e193e6d3ebad67489dc211b391609186baa3924885456-rimg-w1125-h750-dc62615d-gmir.jpg?v=1761964378", "startDate": "2025-11-06", "endDate": "2025-11-06", "url": "https://allevents.in/canterbury/hybrid-developing-products-and-services-investment-or-bet/100001818077271059", "location": { "@type": "Place", "name": "Canterbury Christ Church University", "address": { "@type": "PostalAddress", "streetAddress": "Verena Holmes Building", "postalCode": "CT1 1QB", "addressLocality": "Canterbury", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.5168719", "longitude": "-0.0877157" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "This talk offers a high-level overview of agile approaches to building products and services right.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-10-14", "availabilityEnds": "2025-11-06", "validFrom": "2026-10-14", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/canterbury/hybrid-developing-products-and-services-investment-or-bet/100001818077271059" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-10-14", "availabilityEnds": "", "validFrom": "2026-10-14", "url": "https://allevents.in/canterbury/hybrid-developing-products-and-services-investment-or-bet/100001818077271059", "price": 0, "name": "Venue Attendance" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-10-14", "availabilityEnds": "", "validFrom": "2026-10-14", "url": "https://allevents.in/canterbury/hybrid-developing-products-and-services-investment-or-bet/100001818077271059", "price": 0, "name": "Online Attendance" } ], "organizer": [ { "@type": "Organization", "name": "BCS The Chartered Institute for IT", "url": "https://allevents.in/org/bcs-the-chartered-institute-for-it/22518627", "description": "We are all responsible for ensuring technology-led change is safe and positive for everyone in society. At BCS we’re committed to meeting this responsibility under royal charter.That’s why we set the highest standards of professionalism and best practice in the industry, share knowledge, and develop skills and capability tuned to our evolving digital world.We’ve been supporting the technology industry since 1957 and our 67,000-strong membership spans 150 countries. Every member actively promotes IT professionalism and we provide them with career development opportunities and bring the community together to address the professional, ethical and economic challenges facing technology today." } ] } ] ```