# Event Details

- **Event Name**: The New Rules of Attention
- **Event Start and End Date**: Tue, 23 Jun, 2026 at 03:00 pm – Tue, 23 Jun, 2026 at 04:00 pm
- **Event Description**: Advertising was built on a model of human psychology that no longer exists.
So what do we build instead?About this EventJoin us on Tuesday 23 June in Cannes to explore THE NEW RULES OF ATTENTION: Your ads are talking to someone who no longer exists.​The humans you’re trying to reach have fundamentally changed. Attention is selective, not short. Persuasion radar is at an all-time high. Identity has replaced aspiration. Community has replaced media. Advertising was built on a model of human psychology that no longer exists. So what do we build instead?Just minutes from the Palais, don’t miss your chance to be part of the conversation.We’re also pleased to confirm a number of attendees already joining the discussion, including:Ellie Norman – CMO, Formula EShelley Macintyre – CEO, Brands & Licensing, BBC StudiosCharlotte Clark – Head of Communications, Brands & Licensing (Bluey), BBC StudiosMadison Raisch – Creative Director, NWSLMario Dughi – Head of Marketing Transformation, HomeCare, UnileverA limited number of seats are available for this exclusive roundtable discussion, bringing together a carefully curated group of industry leaders. If you’d like to be considered, please join the waiting list .
- **Event URL**: https://allevents.in/cannes/the-new-rules-of-attention/100001990504337055
- **Event Categories**: fitness
- **Interested Audience**: 
  - total_interested_count: 0
- **Event Highlights**: 
  - Duration: 1 hour
  - Location: 70 Av. de Grasse
  - Languages: English

## Ticket Details

- **Ticket Price Range**: min: 0, max: 0, currency: GBP

## Event venue details

- **city**: Cannes
- **state**: PR
- **country**: France
- **location**: 70 Av. de Grasse
- **lat**: 43.5547514
- **long**: 7.010299300000001
- **full address**: 70 Av. de Grasse, 70 Avenue de Grasse, Cannes, France

## Event gallery

- **Alt text**: The New Rules of Attention
  - **Image URL**: https://cdn-az.allevents.in/events3/banners/7661a1f1abc9c707b82a43f4d46a7c2704bdbf21b0e262a2c6b28918d8cec071-rimg-w1200-h600-dc000000-gmir.jpg?v=1781074971

## FAQs

- **Q**: When and where is The New Rules of Attention being held?
  - **A:** The New Rules of Attention takes place on Tue, 23 Jun, 2026 at 03:00 pm to Tue, 23 Jun, 2026 at 04:00 pm at 70 Av. de Grasse, 70 Avenue de Grasse, Cannes, France.
- **Q**: Who is organizing The New Rules of Attention?
  - **A:** The New Rules of Attention is organized by Transform magazine.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "The New Rules of Attention",
        "image": "https://cdn-az.allevents.in/events3/banners/7661a1f1abc9c707b82a43f4d46a7c2704bdbf21b0e262a2c6b28918d8cec071-rimg-w1200-h600-dc000000-gmir.jpg?v=1781074971",
        "startDate": "2026-06-23",
        "endDate": "2026-06-23",
        "url": "https://allevents.in/cannes/the-new-rules-of-attention/100001990504337055",
        "location": {
            "@type": "Place",
            "name": "70 Av. de Grasse",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "70 Avenue de Grasse",
                "postalCode": "06400",
                "addressLocality": "Cannes",
                "addressRegion": "PR",
                "addressCountry": "FR"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "43.5547514",
                "longitude": "7.010299300000001"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "Advertising was built on a model of human psychology that no longer exists.\nSo what do we build instead?",
        "offers": [
            {
                "@type": "AggregateOffer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "GBP",
                "availabilityStarts": "2026-09-03",
                "availabilityEnds": "2026-06-23",
                "validFrom": "2026-09-03",
                "lowPrice": "0.00",
                "highPrice": "0.00",
                "price": "0.00",
                "url": "https://allevents.in/cannes/the-new-rules-of-attention/100001990504337055"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "GBP",
                "availabilityStarts": "2026-09-03",
                "availabilityEnds": "",
                "validFrom": "2026-09-03",
                "url": "https://allevents.in/cannes/the-new-rules-of-attention/100001990504337055",
                "price": 0,
                "name": "Join the waitlist"
            }
        ],
        "organizer": [
            {
                "@type": "Organization",
                "name": "Transform magazine",
                "url": "https://allevents.in/org/transform-magazine/23726389",
                "description": "Transform magazineis the only global magazine to cover rebranding and brand development.Published bimonthly both in print and on tablet it is essential reading for those concerned with brand strategy and creativity.In addition to the magazine, Transform publishes a bi-weekly e-newsletter and hosts a website of the same name. It also organises a number of conferences and awards events, including the Transform Awards for rebranding and brand development in Europe, the Middle East and Asia-Pacific and the Middle East Brand Summit."
            }
        ]
    }
]
```