# Event Details - **Event Name**: Tapping into Culture –Live Events- Igniting Shared Passions with Drinks - **Event Start and End Date**: Wed, 24 Jun, 2026 at 03:00 pm – Wed, 24 Jun, 2026 at 06:00 pm - **Event Description**: The New Era of Community & Emotional Brand Building ‘what it actually takes to build brands that earn belonging and not just awareness’About this EventYou are invited to: Tapping into Culture – Live Events - Igniting Shared Passions: The New Era of Community & Emotional Brand Building15.30 - 16.30 | Program:Sports, live entertainment are the most powerful community engines in modern culture, yet most brands treat it as a media channel rather than an emotional territory. At a time when audiences have fragmented across micro-communities and attention can no longer be bought, the question isn't how to reach fans, but how to genuinely belong to them. ‘what it actually takes to build brands that earn belonging and not just awareness’Panellist will be:• Marielle van Schie (WPP Media the Netherlands) - Senior Director Sports & Entertainment• Daan Ruitenbeek (Mojo) - Manager new business Mojo• Omid Farzami (Provoke) - Founder• Jarl Hector (Clear Music) - Founder and ECDModerator: Charley Stoney (CEO of EACA) Meet our team - eaca16.30 - 18.00 | Sunset Drinks & Amsterdam Music | Sponsored by Clear Music https://cdn-az.allevents.in/events6/banners/480e93d0-6fd8-11f1-ac0a-0dee71c0479d-rimg-w1200-h183-dc000000-gmir.png Where & WhenVenue: on board the Clipper Stad AmsterdamPoint of Departure: ponton Débordoir, Terminal de Croisières, 06400 Cannes harbor (next to the Palais)Transportation: We have arranged two tenders (small boats), each accommodating 30 people, to ferry you from the departure point to the ship. Please allow an extra 15 minutes each way for boarding and disembarking.Latest Boarding Time: Please ensure you arrive on time. Boarding closes strictly at 17:15, access to the Clipper will not be possible after this time.Important Information Before You BoardIdentification: Please bring a valid passport or ID. Your full name, passport/ID number, date of birth, and nationality must match your registration details.Pre-registration (1 week prior) is required – no registration = no accessSafety First: Please always follow all instructions from the captain and crew.Luggage & Items: No drugs or hazardous items are allowed (zero-tolerance policy).Right of Admission: Access may be denied or revoked for safety or capacity reasons. Access is managed on a first come, first served basis, so we recommend arriving on time to secure your spot.Footwear Recommendation: For your own comfort and safety on deck, we highly recommend wearing boat shoes, loafers, or sneakers.Agreement to conditionsBy taking your place on board the Clipper Stad Amsterdam, you agree to comply with the above conditions and any instructions provided by the crew and organization.Read more about our whole Cannes program and Terms & Conditions through In collaboration with: - **Event URL**: https://allevents.in/cannes/tapping-into-culture-live-events-igniting-shared-passions-with-drinks/100001988762256445 - **Event Categories**: sports - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 3 hours - Location: ponton Débordoir - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: EUR ## Event venue details - **city**: Cannes - **state**: PR - **country**: France - **location**: ponton Débordoir - **lat**: 43.5464679 - **long**: 7.014103 - **full address**: ponton Débordoir, Terminal de croisières, Cannes, France ## Event gallery - **Alt text**: Tapping into Culture –Live Events- Igniting Shared Passions with Drinks - **Image URL**: https://cdn-az.allevents.in/events3/banners/ee067f9ff51f7a6b7d8e26326e6b03d1b96e9754f32f73dfa35a962bd98157a5-rimg-w1200-h600-dc8fc2d4-gmir.jpg?v=1781075513 ## FAQs - **Q**: When and where is Tapping into Culture -Live Events- Igniting Shared Passions with Drinks being held? - **A:** Tapping into Culture -Live Events- Igniting Shared Passions with Drinks takes place on Wed, 24 Jun, 2026 at 03:00 pm to Wed, 24 Jun, 2026 at 06:00 pm at ponton Debordoir, Terminal de croisieres, Cannes, France. - **Q**: Who is organizing Tapping into Culture -Live Events- Igniting Shared Passions with Drinks? - **A:** Tapping into Culture -Live Events- Igniting Shared Passions with Drinks is organized by VIA. - **Q**: Who is this event for? Is it right for me? - **A:** Tapping into Culture -Live Events- Igniting Shared Passions with Drinks is ideal for sports fans, athletes, fitness enthusiasts, and anyone who loves the thrill of live competitive action and the energy of a crowd. Whether you're a first-time attendee or a longtime enthusiast in Cannes, this event is thoughtfully curated to deliver a standout experience worth every moment. 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