# Event Details - **Event Name**: Reclaiming Growth: Europe's Playbook for the AI-Driven Advertising Era - **Event Start and End Date**: Wed, 24 Jun, 2026 at 10:00 am – Wed, 24 Jun, 2026 at 12:00 pm - **Event Description**: VIA invites you to join our event at the Clipper in CannesAbout this EventYou are invtited to: Reclaiming Growth: Europe's Playbook for the AI-Driven Advertising Era10:30-12:00 | Program10:30 – 10:35 | Opening - Tim Geenen, CEO Spektre & VIA Board Member“From Platform Dependency to Objective Intelligence”Brands have lost control over advertising and growth due to platform dominance and lack of transparency. Are we collectively being algorithmically disappointed and if so, what can we do?10:35 – 10:55 | Keynote - Daniel Knapp, Chief Economist, IAB Europe“Who Controls Growth? Platform Power, AI and Europe’s Advertising Economy”Daniel will provide an independent macro-economic view on how platform dominance, AI and regulation are reshaping the market. Define the structural challenges, without prescribing solutions.10:55 – 11:10 | Keynote - Alison Keith, CEO, The Excellence Office“MMM is Back - But It’s Not What You Think”Introducing the solution layer: how modern MMM and AI enable brands to regain control over budget allocation, forecasting and growth. Shift from dependency to predictability.11:10 – 11:25 | Brand & Agency Perspective - Cristina Sagarduy, Nike Account Lead, Omnicom Media“Balancing Platforms, Data and Control: A Brand Perspective”Showing how global brands navigate platform ecosystems today. Bridging theory to reality: trade-offs, organisational challenges and the need for integrated decision-making.11:25 – 11:40 | Connecting the dots - Anne Coghlan, COO, Scope3“From AI to agentic advertising”Showing how autonomous systems are starting to plan, optimise and transact media, and what this means for control, decision-making and accountability. Outlining how brands can design the right guardrails, data inputs and governance to stay in control while machines execute growth.11:40 – 11:55 | Panel Discussion (hosted by Tim Geenen)“Who’s Really in Control? Growth, AI and the New Power Balance”Panel:- Knapp (IAB Europe)- Keith (The Excellence Office)- Sagarduy (Omnicom Media)- Coghlan (Scope3)- Van Mullem (COO Talpa Media, Talpa Network)Who is in control? Marketing, Media, Finance, Tech or the algorithms? Explore how collaboration across the ecosystem is required. And… Amsterdam enabling closer collaboration between brands, agencies, media and tech.11:55 – 12:00 | Closing - Tim Geenen, CEO Spektre & VIA Board MemberWhere & WhenVenue: on board the Clipper Stad AmsterdamPoint of Departure: ponton Débordoir, Terminal de Croisières, 06400 Cannes harbor (next to the Palais)Transportation: We have arranged two tenders (small boats), each accommodating 30 people, to ferry you from the departure point to the ship. Please allow an extra 15 minutes each way for boarding and disembarking.Latest Boarding Time: Please ensure you arrive on time. Boarding closes strictly at 11:15, access to the Clipper will not be possible after this time.Important Information Before You BoardIdentification: Please bring a valid passport or ID. Your full name, passport/ID number, date of birth, and nationality must match your registration details.Registration: Pre-registration (1 week prior) is required – no registration = no accessSafety First: Please always follow all instructions from the captain and crew.Luggage & Items: No drugs or hazardous items are allowed (zero-tolerance policy).Right of Admission: Access may be denied or revoked for safety or capacity reasons. Access is managed on a first come, first served basis, so we recommend arriving on time to secure your spot.Footwear Recommendation: For your own comfort and safety on deck, we highly recommend wearing boat shoes, loafers, or sneakers.Agreement to conditionsBy taking your place on board the Clipper Stad Amsterdam, you agree to comply with the above conditions and any instructions provided by the crew and organization.Read more about our whole Cannes program and Terms & Conditions through In collaboration with: https://cdn-az.allevents.in/events2/banners/0b778000-6a68-11f1-ba52-bfd8536ace95-rimg-w1200-h448-dcffffff-gmir.jpg - **Event URL**: https://allevents.in/cannes/reclaiming-growth-europes-playbook-for-the-ai-driven-advertising-era/100001988760315640 - **Event Categories**: fitness, Business - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 2 hours - Location: ponton Débordoir - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: EUR ## Event venue details - **city**: Cannes - **state**: PR - **country**: France - **location**: ponton Débordoir - **lat**: 43.5464679 - **long**: 7.014103 - **full address**: ponton Débordoir, Terminal de croisières, Cannes, France ## Event gallery - **Alt text**: Reclaiming Growth: Europe's Playbook for the AI-Driven Advertising Era - **Image URL**: https://cdn-az.allevents.in/events8/banners/85419b65479e32c0a4808476306383af8ff16f71e2e8a331d15899a7f3d6c7e3-rimg-w1200-h600-dc8fc2d4-gmir.jpg?v=1781075394 ## FAQs - **Q**: When and where is Reclaiming Growth: Europe's Playbook for the AI-Driven Advertising Era being held? - **A:** Reclaiming Growth: Europe's Playbook for the AI-Driven Advertising Era takes place on Wed, 24 Jun, 2026 at 10:00 am to Wed, 24 Jun, 2026 at 12:00 pm at ponton Debordoir, Terminal de croisieres, Cannes, France. - **Q**: Who is organizing Reclaiming Growth: Europe's Playbook for the AI-Driven Advertising Era? - **A:** Reclaiming Growth: Europe's Playbook for the AI-Driven Advertising Era is organized by VIA. - **Q**: Who is this event for? Is it right for me? - **A:** Reclaiming Growth: Europe's Playbook for the AI-Driven Advertising Era is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Cannes, this event is thoughtfully curated to deliver a standout experience worth every moment. 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