# Event Details

- **Event Name**: Branding, AI and the Risk of Broken Brands
- **Event Start and End Date**: Tue, 23 Jun, 2026 at 11:45 am – Tue, 23 Jun, 2026 at 12:45 pm
- **Event Description**: Join us in Cannes on 23 June to explore how AI is affecting the relationship between brands and consumers.About this EventYour brand now has two audiences, and they don't agree.Humans feel things. Machines don't. AI has become a new intermediary between brands and the people they're trying to reach, one that doesn't respond to emotion, storytelling, or heritage. It reads signals, looks for consistency, and makes recommendations based on what it can verify. Fame doesn't factor into it. The brands winning in this new world aren't the most famous. They're the most coherent and cosistent.In this session, Nir Wegrzyn (CEO, BrandOpus) and Ofir Halfon (Strategic Consultant, GenAI & the Future of Media) explore what it means for a brand to be legible to machines, and why so many aren't, regardless of how well-known they are. It's not a technology problem. It's a brand coherence problem. And most organisations don't yet know where they stand.This session is about changing that.Agenda?: 11:45 AM - 12:45 PMKeynote session
- **Event URL**: https://allevents.in/cannes/branding-ai-and-the-risk-of-broken-brands/100001990559480992
- **Event Categories**: storytelling
- **Interested Audience**: 
  - total_interested_count: 0
- **Event Highlights**: 
  - Duration: 1 hour
  - Location: 70 Av. de Grasse
  - Languages: English

## Ticket Details

- **Ticket Price Range**: min: 0, max: 0, currency: GBP

## Event venue details

- **city**: Cannes
- **state**: PR
- **country**: France
- **location**: 70 Av. de Grasse
- **lat**: 43.5547514
- **long**: 7.010299300000001
- **full address**: 70 Av. de Grasse, 70 Avenue de Grasse, Cannes, France

## Event gallery

- **Alt text**: Branding, AI and the Risk of Broken Brands
  - **Image URL**: https://cdn-az.allevents.in/events10/banners/cc6c648465d5ec275b1282b0e14be01aaa2733472b8c28bd941be00844cf3dcb-rimg-w1200-h600-dc010000-gmir.jpg?v=1781075412

## FAQs

- **Q**: When and where is Branding, AI and the Risk of Broken Brands being held?
  - **A:** Branding, AI and the Risk of Broken Brands takes place on Tue, 23 Jun, 2026 at 11:45 am to Tue, 23 Jun, 2026 at 12:45 pm at 70 Av. de Grasse, 70 Avenue de Grasse, Cannes, France.
- **Q**: Who is organizing Branding, AI and the Risk of Broken Brands?
  - **A:** Branding, AI and the Risk of Broken Brands is organized by Transform magazine.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Branding, AI and the Risk of Broken Brands is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Cannes, this event is thoughtfully curated to deliver a standout experience worth every moment. If Branding, AI and the Risk of Broken Brands sounds like your kind of event, don't wait - spots fill up fast.

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