# Event Details - **Event Name**: The Centre for Business and Society Seminar - **Event Start and End Date**: Wed, 25 Feb, 2026 at 04:00 pm – Wed, 25 Feb, 2026 at 05:00 pm - **Event Description**: Join us in person for The Centre for Business and Society Seminar to chat, learn, and connect!About this EventThe Centre for Business and Society at the Anglia Ruskin University, Cambridge are happy to invite you to our research seminar in February with Prof Nicky Dries.This Seminar will be held in the Lord Ashcroft Buillding on our Cambridge campus: LAB220TITLEThe other timeline: Rehumanizing the normative ideal of workplace augmentationABSTRACTAugmentation—machines and humans working together to enhance one another, by design, such that the intelligence of the resulting system improves—is currently considered the normative ideal for the future of work. However, augmentation is currently narrowly understood, from a managerialist, almost neo-Taylorist perspective. Raisch and Krakowski (2021), discussing the ‘automation-augmentation paradox’, identified an urgency for social scientists to get more involved in debates around the future of work, dominated by computer scientists and engineers who “often regard humans as a mere disturbance in the system that can and should be designed out” (p. 203). The focus mostly lies on technology, adopting a techno-determinist stance assuming that technological capabilities and innovations shape social, economic, and political reality, rather than the other way around, while topics like future labor conditions and relations are rarely addressed. Some argue that Big Tech is on a mission to monopolize the collective imagination around the future, using discursive closure tactics like naturalization—i.e., presenting trends as inevitable, while obfuscating the sociohistorical processes that created them. Using multimodal discourse analysis, we explore the artistic processes and practices of 35 professional artists who are working, full-time, with augmentative AI technologies (embodied and non-embodied, robotic, virtual, and embedded). These artists, many of whom world-renowned (e.g., Refik Anadol; AndyRobot; Leonel Moura; Alexander Whitley), span various artistic neo-disciplines such as data painter, choreoboticist, movement analyst, and computational photographer. The central idea of our paper is that in the 1960s and 70s, there were two traditions in robotics: the engineering tradition, focused on efficiency and automation, and the artistic tradition, focused on relationality and human-centricity. Over time, the engineering timeline seems to have won out, and this is the timeline we find ourselves in today. Hence, this study asks the question: what if we would have gone down the other timeline?BIONicky is a former Fulbright Scholar (Boston, 2012). To date, she has published over 60 international peer-reviewed articles, 2 books, and 20 book chapters. She is very active in science communication outside academia as well, and regularly publishes trade press articles (e.g., HBR.org, Forbes.com), op-eds/editorials, and podcasts, and has appeared in a documentary TV series on the labor market implications of disruptive technologies (i.e. “The Digital Dilemma” on VRT). In 2021, Nicky was selected from more than 1000 applicants to be part of Belgium’s ‘40 under 40’ inaugural cohort representing the nation’s promising future societal leaders.Currently, Nicky is an Associate Editor at Journal of Management (JOM), as well as being on several other editorial boards (e.g., HRMJ, EJWOP). She has also been an evaluator of several national and European scientific funding agencies (e.g., FWO in Belgium, NWO in the Netherlands, the Research Council of Finland, and the European Commission, among others).________________________________________________________________________________Microsoft Teams Need help?Meeting ID: 337 997 421 410 05Passcode: 2yF9P5FADial in by phone+44 20 7660 8200,,687173697# United Kingdom, City of LondonFind a local numberPhone conference ID: 687 173 697#For organizers: Meeting options | Reset dial-in PIN - **Event URL**: https://allevents.in/cambridge/the-centre-for-business-and-society-seminar/100001980549668373 - **Event Categories**: workshops, art, meetups, nonprofit, business, conferences - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Cambridge - **state**: EN - **country**: United Kingdom - **location**: ARU Cambridge - **lat**: 52.20328689999999 - **long**: 0.1344584 - **full address**: ARU Cambridge, East Road, Cambridge, United Kingdom ## Event gallery - **Alt text**: The Centre for Business and Society Seminar - **Image URL**: https://cdn-az.allevents.in/events1/banners/d0aeb5458fe2ca6720f202fb6dfdec9f212abe4d6833c91cd41859bef50d9171-rimg-w940-h470-dcf2eeed-gmir.jpg?v=1769233664 ## FAQs - **Q**: When and where is The Centre for Business and Society Seminar being held? - **A:** The Centre for Business and Society Seminar takes place on Wed, 25 Feb, 2026 at 04:00 pm to Wed, 25 Feb, 2026 at 05:00 pm at ARU Cambridge, East Road, Cambridge, United Kingdom. - **Q**: Who is organizing The Centre for Business and Society Seminar? - **A:** The Centre for Business and Society Seminar is organized by ARU FBL. - **Q**: Who is this event for? Is it right for me? - **A:** The Centre for Business and Society Seminar is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Cambridge, this event is thoughtfully curated to deliver a standout experience worth every moment. 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