# Event Details - **Event Name**: Spreading Awareness, Not Resistance: Making AMR Go Viral - **Event Start and End Date**: Sat, 22 Nov, 2025 at 05:00 pm – Sat, 22 Nov, 2025 at 07:00 pm - **Event Description**: Because how we talk about antimicrobial resistance shapes what happens next.About this EventOverviewAntimicrobial resistance (AMR) is one of the defining global health challenges of our time. As awareness campaigns grow louder and more creative, we must ask: what exactly are we spreading?This talk explores how AMR messages travel in its various form across communities, media platforms, and policy spaces as examples and why well-intentioned campaigns can sometimes create unintended consequences.Drawing on global health perspectives and personal experience, this session will unpack how narratives shape public understanding, trust, and action on AMR. Together, we’ll explore how to build smarter, more responsible campaigns that mobilise change rather than misinformation.Programme17.00 - Introduction17.10 - Talk by Edwin Panford-Quainoo18.00 - Q&ASpeakerDr Edwin Panford-Quainoo is the founder and current chair of CB Mentoring, a Cambridge-based charity dedicated to empowering young people through mentoring, training, and education, often with the support of students from Wolfson College. Academically, Edwin is highly accomplished: he holds a Postgraduate Diploma in Clinical Ph*rm*cy and a Master of Public Health from the University of Liverpool, and is currently pursuing his PhD in Global Health at the Liverpool School of Tropical Medicine (LSTM). He is also a tutor for the MSc Global Health programme at LSTM.His professional distinctions include being a member of the inaugural cohort of the Chief Pharmaceutical Officer’s Global Health Fellowship. Edwin maintains a strong professional presence, holding a practitioner membership with the Faculty of Public Health (where he is also part of the Africa special interest group) and memberships with the Royal Pharmaceutical Society and the Royal Society of Tropical Medicine and Hygiene. He is registered with the pharmacist regulatory bodies in both the UK and Ghana.DetailsThis event is open to all and free to attend - please book your place.AccessThis event will take place in the Gatsby Room on the first floor of the Chancellor's Centre. It has step-free access with a lift and there is an accessible toilet located each floor of the building.ContactIf you have any questions, please contact our events team - events@wolfson.cam.ac.uk https://cdn-az.allevents.in/events1/banners/6f8825e0-b65e-11f0-a25f-c3fce69a8d4c-rimg-w1200-h111-dcffffff-gmir.jpg - **Event URL**: https://allevents.in/cambridge/spreading-awareness-not-resistance-making-amr-go-viral/100001870086431859 - **Event Categories**: health-wellness, workshops, art, fine-arts, nonprofit, charities - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Cambridge - **state**: EN - **country**: United Kingdom - **location**: Wolfson College, University of Cambridge - **lat**: 52.1982458 - **long**: 0.100967 - **full address**: Wolfson College, University of Cambridge, Barton Road, Cambridge, United Kingdom ## Event gallery - **Alt text**: Spreading Awareness, Not Resistance: Making AMR Go Viral - **Image URL**: https://cdn-az.allevents.in/events7/banners/7c7f41b2d4e7f2f09de2818bce1a1d4a09475f71996f7f02cad967f8494cf2ff-rimg-w1200-h675-dcfdc601-gmir.jpg?v=1761917725 ## FAQs - **Q**: When and where is Spreading Awareness, Not Resistance: Making AMR Go Viral being held? - **A:** Spreading Awareness, Not Resistance: Making AMR Go Viral takes place on Sat, 22 Nov, 2025 at 05:00 pm to Sat, 22 Nov, 2025 at 07:00 pm at Wolfson College, University of Cambridge, Barton Road, Cambridge, United Kingdom. - **Q**: Who is organizing Spreading Awareness, Not Resistance: Making AMR Go Viral? - **A:** Spreading Awareness, Not Resistance: Making AMR Go Viral is organized by Wolfson Events. - **Q**: Who is this event for? Is it right for me? - **A:** Spreading Awareness, Not Resistance: Making AMR Go Viral is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Cambridge, this event is thoughtfully curated to deliver a standout experience worth every moment. 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