Protecting Intellectual Property Assets for Canadian Businesses

Protecting your intellectual property is critical when entering new markets. In this session, our sponsor MLT Aikins, will break down what every entrepreneur needs to know about trademarks, patents, trade secrets, and design protections in Canada.

Whether you are bringing an established international brand to Canada or launching a new one, you’ll learn the steps needed to secure legal protection and avoid costly mistakes. We’ll also cover how technology-driven companies can safeguard innovations through patents or trade secrets, and when to use each strategy. Attendees will leave with a clearer understanding of how IP fits into long-term growth and global competitiveness.

• Why trademarks are essential for brand protection
• Choosing between patents and trade secrets
• Other IP tools: design rights & copyright

• Entrepreneurs expanding into Canada
• Startups & scaleups protecting innovation
• Business leaders planning partnerships

Charlene M Lipchen –Charlene is an intellectual property lawyer and registered patent and trademark agent in the firm’s Technology, Intellectual Property and Privacy group.

Charlene’s extensive experience in intellectual property law encompasses a wide spectrum of technologies and industries, focusing on drafting patent applications and negotiating the scope of patent claims with patent offices in Canada, the United States and around the world. She has assisted clients in obtaining patents, including artificial intelligence, industrial robotic technology, clean energy, oil and gas, manufacturing, electrical transmission systems, transportation systems, agriculture, cannabis, medical devices, sports equipment and consumer products.

Aaron J. Sutherland- Aaron is a corporate/commercial contract lawyer and trademark agent with a focus on the protection, licensing and commercialization of intellectual property in the firm’s Technology, Intellectual Property and Privacy group.

Aaron advises clients both domestically and internationally with respect to a myriad of contractual relationships including how to leverage and protect the intellectual property implicated in those relationships. With respect to trademarks specifically, his experience spans from Canadian and U.S. trademark prosecution and international trademark portfolio management to strategic advice on drafting and negotiating various trademark-related agreements.

9:00-9:30 - Registration and Networking

9:30-10:15 - Presentation by Charlene M. Lipchen and Aaron J. Sutherland

10:15-11:00 - Networking

Feel free to park in either Intrinsic Innovations reserved spots or Visitor parking on the North side of the building.

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