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Marketing Secrets : Mastering Your Event Story

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Marketing Secrets : Mastering Your Event Story


Marketing Secrets for Event Success 12 : Mastering Your Event Story

"YOUR EVENT STORY" Do you know what it is? Do you know how to craft it? Do you know how to effectively tell it? Make connections that matter through engaging storytelling - before, during, and after your next event. It's the proven way to ensure an engaged audience. We’ll show you how to become an engaging storyteller with an engaging event story to tell!

Date/Time: Thursday, January 31, 2019 – 6:30-9:30 PM (Session: 7-9 PM)

Session Topic: Mastering Your Event Story: Storytelling for Greater Event Engagement

Registration: $24* - Community Pass (Includes Drinks, Light Snacks, and Workshop Material)

Plus Pass: $84 - Community Pass PLUS Coaching Session ($120 Value!)

Location: Infusion Co-working, 221 10 Ave SE #100, Calgary, AB T2G 0V9
Location Website: www.InfusionCoworking.ca
Workshop Host: www.CandyConsulting.ca/Academy

Workshop Panel Guests**:

Derek Selinger, www.speakers.ca/speakers/derek-selinger/

Joe Plant, https://www.facebook.com/GenerationIndigenous/

Ryan McCaffrey, http://linkedin.com/in/ryan-mccaffrey-60868427/

Is this workshop for you?
• Are you planning and promoting events for your business, organization, or group?

• Do you need to let people know about your event and motivate them to participate?

• Could you and your team use some new ideas to make the job of marketing your event a little easier?

• Do you need help finding the resources - and encouragement - you need for event success?

• Would you like to connect with like-minded leaders planning events in Calgary?

If you identify with these challenges then join us and enjoy an evening of community and conversation!

Join the Candy team along with a panel of local marketing experts as they bring us behind the scenes, sharing insider secrets, helping you get the word out about your next event - without breaking the bank!

Develop media partnerships that matter, learn to inform and engage your audience, and experience true success as you promote your next event.

Bring along your in-progress marketing ideas or current promotional materials and receive small group feedback. Discuss with our experts, and your peers, how you can increase your impact and gain greater event participation.


What your evening will look like:

6:30 • Registration + Mingle
7:00 • Welcome + Introductions + Your Event Story
7:30 • "Compelling Communication" - Derek Selinger
8:00 • Panel Presentations + Q+A
9:00 • Wrap up + Give-a-way + Mingle


A couple of things to remember:
• Register before the end of the day, Friday January 26, 2019 to and be entered to win a Candy Academy Gift Basket! Valued over $50! Must be present at the workshop to win.

• All registration levels include a specialty coffee or tea, light refreshments, workshop materials and great conversation with your in-house and do-it-yourself event planning peers and our special marketing panel members!

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**Welcome to our special guests and expert storytellers ... Derek, Joe, and Ryan!


Derek Selinger Derek’s YouTube channel at www.youtube.com/magicinspired

As a performer of magic, expert communicator, and digital storyteller, Derek is the choice of corporate audiences on five continents for more than ten years. A winner of six international awards, Derek has “wowed” royalty and the corporate elite, honing his skills as a first-class entertainer in front of millions all over the world on six major television networks including the Discovery Network, Fox News, CTV and Global. In his keynote capacity, Selinger provides carefully crafted “edu-tainment” designed to connect and inspire. Believing that all business is show business, Selinger prepares leaders for the spotlight, sharing the lessons he’s learned as an acclaimed performer to inspire them to shine.” We’ll enjoy a mini-version of his brand new keynote talk “Compelling Communication: The Art of Being Heard”! Learn more about Derek and his new talk here – www.speakers.ca/speakers/derek-selinger/



Joe Plant https://www.facebook.com/GenerationIndigenous/

Joseph Plant is an Indigenous man, entrepreneur, innovator, creator, traveler and student. He is currently at the helm of Generation Indigenous; works at the Trico Changemakers Studio; at the Iniskim centre as a mentor to new Indigenous students; on the board for the national non-profit Canadian Roots Exchange; and a student researcher for the Institute for Community Prosperity. Joe, his team, and partners at GENi see the opportunity for reconciliation between Indigenous and Non-Indigenous communities and together they seek to act on bolstering the unity and partnership between the various communities. They accomplish their goal of bridging the gap between these vast communities through their four main departments: cultural festivals, educational initiatives, local collaborations, and gardening projects. Over the last 2 years, Joe has obtained grants for the organization, has branded and incorporated it, built a diverse team, dedicated partners, and over a year of events that incorporated a strong storytelling element. Something that comes naturally to him and his community. All that coupled with Joe’s strong social media savvy, GENi is sure to have a far-reaching impact!



Ryan McCaffrey http://linkedin.com/in/ryan-mccaffrey-60868427/

Ryan worked on both the agency and consulting side of research & marketing, with start-ups to multi-national commodity organizations before starting, mccaffreycom, and has since worked with clients such as Decidedly Jazz Danceworks, Calgary Homeless Foundation, Calgary Opera, Cidex, Dave Kelly Live, e=mc2 Events, Fort Calgary, PHI Medical Esthetics, and The City of Calgary on market research, and digital strategy and execution. Ryan is also the Director of Digital Marketing for Canada's largest luxury reseller, the upside, (shoptheupside.com). His passions are education & strategy; keeping up-to-date with all available research & marketing tools & trends, to inform the most effective strategies. Ryan has Bachelor of Communications, and also keeps his Google Partner Certification & Facebook Business Status which allow him to keep ahead of the curve, specifically in an ever-changing digital space.


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*Several discount options are available for our Candy Workshops Community Passes. Do any of the categories below describe you? Simply enter the noted PromoCode on checkout to claim your discount.

Discount #1: Students SAVE $10 with PromoCode: Student

Discount #2: If you run, work for, or volunteer with a non-profit organization, SAVE $10 with PromoCode: yycNP

Discount #3: If you've been in business less than a year, SAVE $10 with PromoCode: newBIZ

Discount #4: Infusion Coworking Community Members can Register for FREE with PromoCode: InfusionCW

Discount Discussion: Would you and/or your team like to attend but cannot cover the cost please send us a personal message as we will never turn dedicated in-house or do-it-yourself event planners away. Please connect with us directly at V29ya3Nob3BzIHwgQ2FuZHlDb25zdWx0aW5nICEgY2E= with the subject line: Discount Discussion



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