# Event Details - **Event Name**: Discover 201: Define Your Ideal Customer (ICP) - **Event Start and End Date**: Wed, 22 Apr, 2026 at 06:00 pm – Wed, 22 Apr, 2026 at 08:00 pm (-06:00) - **Event Description**: Stop building for “everyone” — define exactly who you’re solving for.About this EventDiscover 201: Define Your Ideal Customer (ICP)Most founders don’t fail because of their idea → They fail because they build solutions for problems their customers haven't actually identified as priorities.If you don’t know exactly who your customer is — and who you are as a company — your product, marketing, and sales won’t land.This workshop helps you fix that.🧠 What You’ll LearnHow to differentiate an Early Adopter, an Ideal Customer Profile (ICP) and a User Persona.How to understand your customer’s real motivations and pain pointsHow to align who you are with who you’re trying to reach🛠 What You’ll DoAudit Your Assumptions: Map out your current beliefs about who your customer is and pressure-test them against "problem-first" thinking.Draft Your ICP Persona: Use a guided framework to build a detailed profile of your highest-value customer, focusing on their specific motivations and barriers.Build a Discovery Roadmap: Outline a step-by-step plan to validate your ICP and uncover hidden pain points.🎯 What You’ll Walk Away WithBy the end of the session, you’ll leave with practical, ready-to-use assets that can be immediately applied to your startup journey:✔ A clear and usable Ideal Customer Profile (ICP) hypothesis, focused on early adopters and defining who your customer is—and is not.✔ A concise problem statement and stronger alignment between your customer, product, and messaging, ensuring a solid foundation for future decisions.✔ An executable next-step plan to validate your ICP, including a commitment to engage with real customers through targeted interviews.👥 Who This Is ForThis workshop is designed for early-stage founders seeking clarity and focus before building or scaling their solution:Pre-idea or idea-stage founders beginning their customer discovery journey.Early-stage founders refining their focus before investing in product development, marketing, or sales.Anyone struggling to define their customer or feeling like they’re “building for everyone.”📅 Event DetailsDate: April 22, 2026Time: 6:00 – 8:00 PMLocation: In-Person at the Platform Innovation Centre🤝 Co-Created & Facilitated ByThis workshop was co-created and is facilitated by experienced entrepreneurs who have built and scaled real companies. Their combined expertise ensures the session is practical, actionable, and grounded in real-world founder challenges.Tracy helps founders and teams build authentic marketing strategies that actually connect with their ideal customers. With over 16 years of experience in marketing, customer experience, and sales, she specializes in helping early-stage founders clarify their message and show up with confidence and clarity in the market.Margaret helps mission-driven teams build better products by uncovering sharper customer insights, making smarter product decisions, and aligning teams around what actually matters. She has led global product strategy at Poynt (20M+ users, Apple and Google partnerships), driven major growth at Virtual Gurus, and shaped go-to-market strategy at Benevity. She brings deep experience at the intersection of product, growth, and execution to help teams turn ideas into scalable impact.👉 Start with the right customer. Everything else gets easier. - **Event URL**: https://allevents.in/calgary/discover-201-define-your-ideal-customer-icp/100001986273548653 - **Event Categories**: workshops, business - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 28.07, max: 28.07, currency: CAD ## Event venue details - **city**: Calgary - **state**: AB - **country**: Canada - **location**: Platform Innovation Centre - **lat**: 51.044277 - **long**: -114.0556816 - **full address**: Platform Innovation Centre, 407 9 Avenue Southeast, Calgary, Canada ## Event gallery - **Alt text**: Discover 201: Define Your Ideal Customer (ICP) - **Image URL**: https://cdn-az.allevents.in/events1/banners/336f04f911dbfac6018c134983852c157bf98c303e281587ffd7c0598ec0c282-rimg-w1200-h600-dc02615a-gmir.jpg?v=1775881882 ## FAQs - **Q**: When and where is Discover 201: Define Your Ideal Customer (ICP) being held? - **A:** Discover 201: Define Your Ideal Customer (ICP) takes place on Wed, 22 Apr, 2026 at 06:00 pm to Wed, 22 Apr, 2026 at 08:00 pm at Platform Innovation Centre, 407 9 Avenue Southeast, Calgary, Canada. - **Q**: How much do tickets cost for Discover 201: Define Your Ideal Customer (ICP)? - **A:** Tickets for Discover 201: Define Your Ideal Customer (ICP) are priced at CAD 28 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityGeneral AdmissionCAD 28 + CAD 3 feeAvailablePlatform MemberCAD 28 + CAD 3 feeAvailable - **Q**: Who is organizing Discover 201: Define Your Ideal Customer (ICP)? - **A:** Discover 201: Define Your Ideal Customer (ICP) is organized by Platform Calgary. - **Q**: Who is this event for? Is it right for me? - **A:** Discover 201: Define Your Ideal Customer (ICP) is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Calgary, this event is thoughtfully curated to deliver a standout experience worth every moment. 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Platform provides access to education, coaching and connections that help people gain the entrepreneurial and technical skills needed to thrive in the new economy, helping startups grow and scale.\r\nCalgary’s new Platform Innovation Centre is currently under construction and scheduled to open in 2021. Located in the East Village on 9th Ave SE, the physical space will serve as a visible and active hub for Calgary’s startup and innovation ecosystem, bringing an additional 50,000 feet of public access space to serve the community.\r\nFor more information about how you can get involved and help shape innovation in Calgary, visit www.platformcalgary.com." } ] } ] ```