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Canadian Drug Spending – Past, Present, & Future by Barbara Martinez

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Canadian Drug Spending – Past, Present, & Future by Barbara Martinez


Join us on March 7, 2019 when Barbara Martinez, Practice Leader of Drug Benefit Solutions at Great-West Life will take you through past, present, and future Canadian drug spending and utilization.

During this seminar, Barbara will investigate the drivers that lead to drug cost increases and decreases and provide an outlook for the future. Barbara will examine the promise personalized medicine holds, in terms of genetic testing to target treatments that are more effective and less expensive than the traditional “trial and error” approach.

She will also focus on the future of data mining, an emerging technology with huge potential. Imagine being able to reach out to someone and prevent an injury or disability before it occurs! Attend this exciting session and be first to hear about these and other emerging technologies.

07:30 - 08:00 am Hot Breakfast08:00 - 09:00 am Guest Speaker - Barbara Martinez09:00 - 09:30 am Question and Answer Period

We hope you can join us for a morning of learning, sharing, and enjoying the benefits of breakfast!



Map University of Calgary Downtown Campus - Room 234, 906 8 Avenue Southwest, Calgary, Canada
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