Modernism, Inc. provides a thoughtful exploration of Eliot Noyes' influence on design, architecture, and the corporate world. Coining the term, "Good Design is Good Business”, Noyes built design programs that essentially “branded” some of America’s most powerful postwar corporations.This film weaves Noyes ’story with the broader context of corporate America’s embrace of Modernism during the period of postwar economic expansion and culminates in the backlash against Noyes and his generation at the Aspen Design Conference during the countercultural upheaval of the Vietnam era. One of the "Harvard Five", Noyes also helped transform New Canaan, CT into a laboratory for residential Modernism. The idea of beauty with utility generated from the Bauhaus art movement continues to remain vital today, and for this we thank Noyes.
Screen from Home, Same Day Only
Directed by Jason Cohn
2023, USA, 118 Minutes
FREE. Doors open at 6:00 pm, movie begins at 6:30 pm.
Learn more about Season 13 of The Architecture + Design Film Series at adfilmseries.org
The Architecture + Design Film Series is presented by: 118 Elliot Gallery, AIA Vermont, and Burlington City Arts. With support from: 05401, AIAVT Emerging Professionals, Artisan Engineering, Birdseye Building Company, Burlington Furniture, Office Environments, Inc., Pella Windows and Doors, Peregrine Design/Build, Redstone, Riven Studio, Rocky Dale Gardens, Selin + Selin, Site Form Studio, TruexCullins, UVM Department of Art & Art History, Vermont Eco-Floors, NuChocolat, Douglas Sweets, American Flatbread, Radio Bean, Jim Williams Architecture and Design, Austin Design, Inc., Hinterland Studio, Hubbard Land Design, Mathes Hulme Builders, ASLA - Vermont Chapter, Hotel Vermont, and Nusantara
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