

# Event Details

- **Event Name**: Premium Pricing: Trading Up and a Little Bit of Luxury
- **Event Start and End Date**: Tue, 20 Jan, 2026 at 01:30 pm – Tue, 20 Jan, 2026 at 04:30 pm
- **Event Description**: Inspirerende middag over premium pricing &amp; gedrag: ontdek wanneer gasten meer betalen en hoe prijs, beleving &amp; merk samenkomen.About this EventPremium Pricing: Trading Up and a Little Bit of Luxury(English version below) - Deelname gratis - aanmelding verplichtPremium pricing draait om meer dan alleen hoge prijzen; het gaat om het bewust neerzetten van een hoogwaardige waardepropositie, schaarste en merkbeleving. Tijdens dit in Engels aangeboden seminar maak je kennis met concepten als trading up, het lipstick-moment en gedragsmatige prijstechnieken die laten zien hoe gasten echt naar prijs kijken.Onderwerpen die aan bod komen:· Wat verstaan we onder luxe en premium pricing?· Hoe verschillen de verwachtingen van vermogende versus “trading up” gasten?· Hoe kun je technieken als anchoring, decoy rooms en schaarste-framing verantwoord toepassen?· Waarvoor willen consumenten graag extra betalen, en waar juist niet?Sprekers zijn Frank Komen (Head of Revenue Management - Europe at InterContinental Hotels), Vlatka Barcan (CEO, AAYA Group en voormalig Regional Director of Revenue Management, CitizenM hotels), Lonneke Willems-Odekerken (Regional Director of Revenue voor Lore Group, een verzameling van wereldwijd luxe-branded hotels) en Prof. Ian Yeoman (Editor van het Journal of Revenue &amp; Pricing Management en Professor of Disruption, Innovation &amp; New Phenomena). Ervaren sprekers uit de hotelbranche, consultancy en academische wereld delen praktijkcases en onderzoek. Het programma is gericht op professionals in Revenue Management, pricing, marketing, sales en hospitality die hun prijsstrategie naar een hoger niveau willen tillen.Aan het einde ga je naar huis met concrete ideeën om premium pricing in jouw organisatie verder vorm te geven.Laatste updates zijn te vinden op LinkedIn: "Revenue Management &amp; Pricing Society" | LinkedIn---- English version ----Participation free of charge - registration requiredPremium pricing is about more than charging a high rate; it is about deliberately positioning superior value, scarcity and brand prestige. This in English hosted seminar introduces key ideas such as trading up, the lipstick moment and behavioural pricing techniques that explain how customers actually perceive and react to prices.Topics include:· What distinguishes luxury from premium pricing?· How do expectations differ between affluent and “trading up” guests?· How can tools such as anchoring, decoy rooms and scarcity framing be used responsibly in hospitality?· What will customers happily pay extra for, and where do they resist higher pricesHighlighted speakers include Frank Komen (Head of Revenue Management - Europe at InterContinental Hotels), Vlatka Barcan (CEO, AAYA Group and former Regional Director of Revenue Management, CitizenM hotels), Lonneke Willems-Odekerken (Regional Director of Revenue for the Lore Group, a collection of global luxury branded hotels), and Prof. Ian Yeoman (Editor of the Journal of Revenue &amp; Pricing Management and Professor of Disruption, Innovation &amp; New Phenomena). Experienced speakers from luxury hotels, Revenue Management and academia will share case examples and research-driven insights. The event targets professionals in Revenue Management, pricing, marketing, sales and hospitality who want to refine their premium pricing strategy.You will leave with actionable ideas to embed premium pricing in your own business.Latest updates to be found via LinkedIn: "Revenue Management &amp; Pricing Society" | LinkedInAgenda?: 01:30 PMRegistration with coffee/tea?: 01:45 PMWelcome and kick-off?: 02:00 PMSpeaker 1?: 02:25 PMSpeaker 2?: 02:50 PMBreak?: 03:00 PMSpeaker 3?: 03:25 PMSpeaker 4?: 03:50 PMWrapping up?: 04:00 PM - 04:30 PMNetwork moment and closure drinks
- **Event URL**: https://allevents.in/bunnik/premium-pricing-trading-up-and-a-little-bit-of-luxury/100001977698176484
- **Event Categories**: business, workshops
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Ftickets-premium-pricing-trading-up-and-a-little-bit-of-luxury-1977698176484
- **Ticket Price Range**: min: 0, max: 0, currency: EUR

## Event venue details

- **city**: Bunnik
- **state**: UT
- **country**: Netherlands
- **location**: Postillion Hotel Utrecht Bunnik
- **lat**: 52.0617588
- **long**: 5.205331399999999
- **full address**: Postillion Hotel Utrecht Bunnik, 1 Baan van Fectio, Bunnik, Netherlands

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Revenue Management & Pricing Society (https://allevents.in/org/revenue-management-and-pricing-society/27290065)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events2/banners/779b135bbd8593b15883b4fd96c3461b898470813f8794f7578f0cead7e95d3f-rimg-w1200-h597-dc010101-gmir.jpg?v=1766922008
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events2/banners/983a38b54d57fe49858bacc6e8389450ecd2ebe5f01a6031b82aaea75a032968-rimg-w400-h400-dc010101-gmir.jpg?v=1766922007

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 20 Jan, 2026 at 01:30 pm
- **Q**: Where is the event happening?
  - **A:** Postillion Hotel Utrecht Bunnik, 1 Baan van Fectio, Bunnik, Netherlands
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 EUR
- **Q**: Who is organizing the event?
  - **A:** Revenue Management & Pricing Society
- **Q**: What type of event is this?
  - **A:** business, workshops
- **Q**: Where can I find ticket details about Premium Pricing: Trading Up and a Little Bit of Luxury ?
  - **A:** You can find ticket details about this event on AllEvents.

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