Optimizing Instagram Bios for Small Businesses

Most small business owners don’t realize this yet:

Your Instagram profile can now be optimized for search.

As of July 10, Instagram turned on SEO-style indexing. That means what you write in your bio, name field, and profile setup directly impacts whether people can find your business.

If your bio is vague, clever-but-unclear, or outdated, you may be invisible to potential customers searching for exactly what you offer.

In this live, hands-on workshop, we’ll walk through how to optimize your Instagram bio for both humans and search so your profile clearly communicates:
• Who you are
• What you do
• Who you help
• What to do next

This workshop** is designed specifically for small business owners who want their Instagram to support their business, not feel like another thing to manage.

You’ll leave with a customized Instagram bio, a clearer message, and a simple plan you can use immediately.

What we’ll cover:

• What Instagram SEO means for small businesses (in plain English)
• How Instagram search works today and why your bio matters
• Live optimization of your Instagram bio, name field, and profile
• Keywords vs buzzwords: what actually helps people find you
• Best practices for links, highlights, and profile structure
• Simple tools to make social media planning more efficient

Who this workshop is for:
• Small business owners and solopreneurs
• Local and service-based businesses
• Business owners who rely on referrals and visibility
• Anyone unsure if their Instagram profile is helping or hurting

No tech background. No social media obsession required.

Please bring:

• Laptop and charger
• Your social media usernames and passwords*
• Something to take notes

* Make sure you can log in to your accounts on your laptop.

**This workshop is intentionally small so we can optimize profiles live.
Bring your laptop and login info. You’ll update your bio during the session.

Also check out other Workshops in Buda, Business events in Buda.