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MASTERCLASS: Build Sustainable Startup with Lean Canvas


MASTERCLASS: Build Sustainable Startup with Lean Canvas

Key Features

1.5 - 2.00 hours instructor-led training (online workshop)

Case Study Challenge – FREE individual evaluation (post-workshop)

Access to Recording and Lecture Slides

Prerequisite: Masterclass on Design thinking vs. lean startup vs. agile, click here.

What is this course about?

This is a masterclass focusing on introducing you as to how lean business model canvas can elevate your understanding of innovation best practices and the intra-corporate entrepreneurial skills needed to lead innovation projects, teams, and strategies. 

The Lean Canvas is more actionable and entrepreneur-focused. It deeply focuses on startup factors such as uncertainty and risk. In this masterclass, the aim is that you can capture a 1-page diagram of your startup vision efficiently. 

Module 1: Brainstorm Possible Outcomes 

(This is covered in more detail in this replay masterclass, go ahead and learn more here. )

Distinguish between customers and users

Split broad customer segments into smaller ones

Sketch a Lean Canvas for each customer segment

Module 2: Sketch Multiple Lean Canvas

Sketch a canvas in one sitting

It's okay to leave sections blank

Think in the present

Use a customer-centric approach

Module 3: Problem and Customer Segments

List top 3 problems

List existing alternatives

Identify other users roles

Hone in one possible early adopters

Post-Masterclass Design challenge 

Module 4: Unique Value Proposition

Answer: What, Who, and Why

**If you want to continue your learning reserve your slot in the waitlist for Masterclass #2 – "Lean Canvas & Beyond"  here **

Module 5: Channels

FREE'er versus PAID

Inbound versus Outbound

Direct versus Automated

Direct versus Indirect

Retention before Referral

Module 6: Revenue Streams and Cost Structure

Single pricing Planning

"Free Trial" Planning

Testing a price

Cost Accountancy

Pros and Cons of "Freemium"

Module 7: Key Metrics

Create a cross-functional lean canvas

Track experiment

invite collaborator

Module 8: Unfair Advantage

How to stand out above your competitors (guerrila style)


You will receive a zoom URL + password few days prior event

You will also receive access to webpage to the recording, slides and design challenge of this webinar 1 week after the event.

Who is this for?

Entrepreneurs: Solo Rider

Founder teams: CXOs

Designers: UX/UI Designers, Product Managers

Builders: Engineers/Devs

Freelancers: Self-employed one-business Boss

Consultants: Self-employed mentors/Coaches

Available Slots: 25


 a Certificate of Completion can be issued upon request. (fee: $4.99)

Who am I?

In one word I describe myself as a hustler

Author of "Gamified Psychosphere" (to be available on Amazon books, Google Books mid-2019)

Engineering Diploma in Manufacturing Engineering and Management with Specialization in Biomedical Engineering

Advanced Degree in Health Informatics

Background in Mobile Health App Development, Agile Deployment, Gamification, Data Science and Analytics, IoT controlled Systems, Operational Management, Business Administration (Focus on Early-Stage Startups), etc.

Co-founder of TechVerse Coworking Space, Rabat City, Morocco – the first tech-oriented coworking space in the kingdom.

Chief Software Architect of Sutures App – Gamified Gastro-intestinal e-Surgery Simulator (Check it out!)

Chief Design Thinker / mHealth Architect of Sinclair's School of Nursing – HEAR App.

Research Fellow at University of Missouri’s Center for Biomedical Informatics – Patient-centered Decision Support Precision Medicine Technologies

How to get in touch?

Tweet me: @itskatusop

Contact me: a2F0IHwgbWVkdmVyZWxhYiAhIGNvbQ== 


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