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Customer 4.0 with Eric Renard

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Customer 4.0 with Eric Renard


We have now entered the 4th industrial revolution. A revolution that led to the emergence of a new kind of digitally empowered, educated customer, with higher expectancies from brands and companies: the Customer 4.0
You need to be ready to adapt and transform and ultimately to provide better experiences to these customers 4.0. This the challenge that you are faced with today.

- The challenges and opportunities driven by the 4th industrial revolution
- What is Digital Transformation and why it is not an option for you?
- Who are Customers 4.0 and what they expect and how to engage them?
- Think Marketing 4.0: How to improve your customer’s experiences?
- Think Sales 4.0: How you can increase your sales in the new ecosystem?
..and lots of inspiration from successful brands


About Eric Renard:
Eric's diverse background, spending years as Digital, Marketing and Communication professional in different international organisations and agencies helped him to excelling strategic and operational projects around digital, marketing, brand and communication, developing content and assets, managing campaigns and coordinating international teams.

His speciality is creating consumer centric, digitalfirst marketing, programmatic and mobile strategies, increase expertise in e-commerce and is developing customer centric digital, marketing and commercial approaches.

He has an innovative and energising educational approach to training, to create serious though interactive, playful and fun learnings experiences which provides commitment, cross-fertilisation and ultimately pleasure of learning.

In addition to facilitating workshops, Eric has a proven experience in training the trainers and mentoring for the Google Digital Academy.



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