Cooper: Design Research Techniques NYC March 18-19, 2019
Design Research Techniques
Unlock key customer insights and drive high-impact product design.
Learn more about design research or bring your research skills to the next level. In this 2-day course, you’ll get hands-on practice with a range of design research methods, including conversation stimuli, ideal journey mapping, collage, and rapid prototyping. We’ll cover interviewing strategies and show you how to custom-tailor research techniques to your projects. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to customer needs.
* This class was previously known as Uncovering Customer Insights
You’ll walk away knowing how to:
Gain a deeper understanding of your customers’ goals and behaviors
Conduct exploratory, generative, and evaluative research methods, beyond traditional interviews
Choose the right research methods for your goals
Use sythesis techniques to mine insights that drive design decisions
About Cooper Training:
Founded in 1992 by Sue Cooper and Alan Cooper, the "Father of Visual Basic", Cooper is an award-winning design and business strategy consultancy, with offices in San Francisco and New York. Our mission is to help organizations think big, create delight, and achieve success. We approach every engagement with fresh eyes and a proven framework. Through Cooper Professional Education, we share the best practices we developed, and empower participants and clients to create superlative products and services.
Related courses and workshops
Leading Creative IdeationDesign LeadershipDesign Thinking ImmersiveService Design Immersive
Interested in more?
Find out about our full course and workshop offerings here: www.cooper.com/training
We know things happen. If you need to cancel your registration, notify us by emailing dHJhaW5pbmcgfCBjb29wZXIgISBjb20= at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.
You may also like the following events from Cooper Professional Education:
- This Wednesday, 20th March, 10:00 am, Cooper: Leading Creative Ideation NYC March 20-21, 2019 in Brooklyn
- Next Monday, 25th March, 10:00 am, Cooper: Service Design Immersive NYC March 25-26, 2019 in Brooklyn
- Next Wednesday, 27th March, 10:00 am, Cooper: Design Leadership NYC March 27-28, 2019 in Brooklyn