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Cooper: Design Research Techniques NYC March 18-19, 2019


Cooper: Design Research Techniques NYC March 18-19, 2019

Design Research Techniques

Unlock key customer insights and drive high-impact product design.

Learn more about design research or bring your research skills to the next level. In this 2-day course, you’ll get hands-on practice with a range of design research methods, including conversation stimuli, ideal journey mapping, collage, and rapid prototyping. We’ll cover interviewing strategies and show you how to custom-tailor research techniques to your projects. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to customer needs.

* This class was previously known as Uncovering Customer Insights



You’ll walk away knowing how to:

Gain a deeper understanding of your customers’ goals and behaviors

Conduct exploratory, generative, and evaluative research methods, beyond traditional interviews

Choose the right research methods for your goals

Use sythesis techniques to mine insights that drive design decisions

About Cooper Training:

Founded in 1992 by Sue Cooper and Alan Cooper, the "Father of Visual Basic", Cooper is an award-winning design and business strategy consultancy, with offices in San Francisco and New York. Our mission is to help organizations think big, create delight, and achieve success. We approach every engagement with fresh eyes and a proven framework. Through Cooper Professional Education, we share the best practices we developed, and empower participants and clients to create superlative products and services.

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Interested in more?

Find out about our full course and workshop offerings here:


Cancellation Policy

We know things happen. If you need to cancel your registration, notify us by emailing dHJhaW5pbmcgfCBjb29wZXIgISBjb20= at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.

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