# Event Details - **Event Name**: Why funny sells: Using humour in your marketing - with Paddy Gilmore - **Event Start and End Date**: Tue, 16 Jun, 2026 at 06:00 pm – Tue, 16 Jun, 2026 at 08:00 pm - **Event Description**: Hosted by Bristol Creative Industries and the Applied Marketing Research GroupAbout this EventJoin us for another evening of marketing and psychology insights.This in-person event at Bristol Business School (UWE Frenchay) is hosted by Bristol Creative Industries and the Applied Marketing Research Group (AMRG). The event is relevant for those interested in the practical application of humour in marketing, whether you are a creative consultant, in-house marketer, student, or just have an inquisitive mind!Humour is at the heart of great marketing. But how should it be used? And what should be avoided? Paddy Gilmore, a comms consultant and columnist who specialises in humour, will talk about how to best use this fascinating, universal human trait.Paddy will discuss how consumers respond to different types of humour and various examples of humour featured in marketing campaigns. Whether your work involves B2C, B2B, or a specific area of marketing, come and learn when and how to engage customers using humour, and obvious pitfalls to avoid.Where: Bristol Business School, UWE Bristol, Coldharbour Lane, Frenchay, BS16 1QY6-6.30pm - Refreshments & Networking6.30-7.30pm - Talk followed by Q&A7.30-8pm - NetworkingTickets> Early bird BCI member tickets are available until 23:59 on Friday 15th May at £20 +VAT> BCI member tickets from Wednesday 25th February are £30 +VAT.> Non-member tickets are £50 +VAT.Free parking is available at the venue but this must be reserved in advance. Please enter your car registration on the booking form.About PaddyPaddy Gilmore has spent 25 years working in marketing, first as a creative then as a strategist. Despite this, he still makes his mum proud for one or two reasons.For example, he did an MA that looked at the theory of humour, he wrote jokes for the late Bruce Forsyth on Strictly Come Dancing, and he writes The Drum’s monthly ‘Funny Matters’ column on humour in marketing. He has even delivered keynotes internationally, and sat on panels, without letting these occasions go to his head. - **Event URL**: https://allevents.in/bristol/why-funny-sells-using-humour-in-your-marketing-with-paddy-gilmore/100001988843969852 - **Event Categories**: - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 2 hours - Location: Bristol Business School, UWE Bristol - Languages: English ## Ticket Details - **Ticket Price Range**: min: 26.38, max: 64.88, currency: GBP ## Event venue details - **city**: Bristol - **state**: EN - **country**: United Kingdom - **location**: Bristol Business School, UWE Bristol - **lat**: 51.5014355 - **long**: -2.5443788 - **full address**: Bristol Business School, UWE Bristol, Coldharbour Lane, Bristol, United Kingdom ## Event gallery - **Alt text**: Why funny sells: Using humour in your marketing - with Paddy Gilmore - **Image URL**: https://cdn-az.allevents.in/events10/banners/65ae2dc07389eff0b5fe4bb3769364cc11582f6447513814d8c9262e975f8853-rimg-w1200-h550-dc272727-gmir.jpg?v=1778000541 ## FAQs - **Q**: When and where is Why funny sells: Using humour in your marketing - with Paddy Gilmore being held? - **A:** Why funny sells: Using humour in your marketing - with Paddy Gilmore takes place on Tue, 16 Jun, 2026 at 06:00 pm to Tue, 16 Jun, 2026 at 08:00 pm at Bristol Business School, UWE Bristol, Coldharbour Lane, Bristol, United Kingdom. - **Q**: Who is organizing Why funny sells: Using humour in your marketing - with Paddy Gilmore? - **A:** Why funny sells: Using humour in your marketing - with Paddy Gilmore is organized by Bristol Media. - **Q**: Who is this event for? Is it right for me? - **A:** Why funny sells: Using humour in your marketing - with Paddy Gilmore is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Bristol, this event is thoughtfully curated to deliver a standout experience worth every moment. If Why funny sells: Using humour in your marketing - with Paddy Gilmore sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Why funny sells: Using humour in your marketing - with Paddy Gilmore", "image": "https://cdn-az.allevents.in/events10/banners/65ae2dc07389eff0b5fe4bb3769364cc11582f6447513814d8c9262e975f8853-rimg-w1200-h550-dc272727-gmir.jpg?v=1778000541", "startDate": "2026-06-16", "endDate": "2026-06-16", "url": "https://allevents.in/bristol/why-funny-sells-using-humour-in-your-marketing-with-paddy-gilmore/100001988843969852", "location": { "@type": "Place", "name": "Bristol Business School, UWE Bristol", "address": { "@type": "PostalAddress", "streetAddress": "Coldharbour Lane", "postalCode": "BS16 1QY", "addressLocality": "Bristol", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.5014355", "longitude": "-2.5443788" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Hosted by Bristol Creative Industries and the Applied Marketing Research Group", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-09-05", "availabilityEnds": "2026-06-16", "validFrom": "2026-09-05", "lowPrice": "26.38", "highPrice": "64.88", "price": "26.38", "url": "https://allevents.in/bristol/why-funny-sells-using-humour-in-your-marketing-with-paddy-gilmore/100001988843969852" }, { "@type": "Offer", "availability": "https://schema.org/SoldOut", "priceCurrency": "GBP", "availabilityStarts": "2026-09-05", "availabilityEnds": "", "validFrom": "2026-09-05", "url": "https://allevents.in/bristol/why-funny-sells-using-humour-in-your-marketing-with-paddy-gilmore/100001988843969852", "price": "26.38", "name": "BCI member EARLY BIRD" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-09-05", "availabilityEnds": "", "validFrom": "2026-09-05", "url": "https://allevents.in/bristol/why-funny-sells-using-humour-in-your-marketing-with-paddy-gilmore/100001988843969852", "price": "39.22", "name": "BCI Member" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-09-05", "availabilityEnds": "", "validFrom": "2026-09-05", "url": "https://allevents.in/bristol/why-funny-sells-using-humour-in-your-marketing-with-paddy-gilmore/100001988843969852", "price": "64.88", "name": "Non-Member" } ], "organizer": [ { "@type": "Organization", "name": "Bristol Media", "url": "https://allevents.in/org/bristol-media/17759851", "description": "We are an industry led organisation, whose primary role is to facilitate collaboration and growth within our region, delivering projects, events and opportunities for over 550 paying members. \r\nOur Mission is to drive creativity and innovation across the southwest creative and media sectors, building the fame of the region." } ] } ] ```