LOYAL | Bristol
+ Hum Fuzz
“The group’s electronic and R&B sonic echoes bring to mind the likes of the ** to James Blake” Earmilk
LOYAL are a Brighton-based collective who blend R&B and electronica and are being hyped as one of THE acts of 2019.
The band signed EP deals with taste-maker labels Good Years + IAMSOUND, whose alumni include Charlie XCX, BANKS, Florence & The Machine, + Francis & The Lights. Their continued rise has recently led the group to their EP release ‘Light Up For You’. The buzz surrounding the EP brought the group to BBC Radio 1’s studios for in TWO highly-coveted Maida Vale live sessions whereby radio host MistaJam proclaimed “You are amazing live, seriously amazing”.
The first glimmer of LOYAL released into the world was their euphoric and poignant single ‘Blue & The Green’. “This was the one that started it really,” says the act. The track was met with a fervent reaction online, amassing some half a million Soundcloud plays instantaneously through word of mouth alone (as well as a testimony from Pete Tong, who claimed the group give him “goosebumps”). The group has begun touring across the UK, and 2017 saw them breaking into the festival market with stand-out plays at Great Escape + Bestival.
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