# Event Details - **Event Name**: Google Adwords PPC Training Course - Bristol - **Event Start and End Date**: Fri, 30 Sep, 2022 at 09:00 am – Thu, 19 Nov, 2026 at 01:00 pm (+01:00) - **Event Description**: Learn to create a successful search campaign and explore best practices techniques.About this EventIf you’re looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers.Our jargon-free training course will show you how to create a successful search campaign and explore best practice techniques to help you get a competitive advantage.The training course is personalised to suit your business so that you will go away with an effective strategy and Google Adwords implementation for your business.═══════════════════════════════If you prefer to book live online training, we can help with that too. Get in touch to discuss.═══════════════════════════════WHO IS THIS SUITED FOR?Digital Marketers, Directors, ManagersTHIS TRAINING COURSE COVERSKeyword Research• Practical tools available for keyword research• Taking advantage of long-tail keywords• Google keyword planner – getting volume & cost estimates• Semrush – getting volume and cost estimates• Semrush – getting keyword ideas from your competitors• Setting appropriate objectives and goals for your Ad campaigns• Importing your keyword lists from excelConversion Tracking• Setting up conversion tracking• E-commerce conversion tracking• Adwords Structure• Using website navigational structure• AdgroupAd group structure basics and organisation• Google Adwords and Analytics• Ads and Google Analytics integrationGoogle Ads Copy• The anatomy of Google text ads• Compliance in Google text ads• Best practices for successful text ads• Live demo: creating text adsQuality Score• Understanding ad quality score and lowering your costs• Landing page quality and quality score• Understanding ad rank and how it is calculated• Campaign Optimisation with TargetsDevice targeting• How to best target people by location• Ad scheduling to gain more visibility• Creating ad variations and testingDynamic Search Ads• What are dynamic search ads?• Setting up dynamic search adsBids Strategies• Bidding strategies: target ROAS• Bidding strategies: target CPA• Efficient Ads Management ProcessGoogle ads CPC calculator• Process-driven Google Ads plan• Google ads checklist for the marketersKey Ad Reports• Location reports• Using the search term report to find negative keywordsGetting right with Extensions• Understanding site link extensions• Call extensions• Message extensions• Location extensionsIncreasing Clicks & Sales: How to use the Fogg Behaviour ModelUnderstanding Keyword Match Types• Broad, broad match modifiers• Phrase match, exact match• Getting the cost down with a negative matchRemarketing• How to create and add your remarketing tag• Building your first remarketing audienceAn introduction to Google Shopping AdsPrerequisites for this courseNo previous experience with Google Adwords is needed. Please bring your laptop; this will allow us to make the session practical and tailored to your account.═══════════════════════════════Looking for a bespoke course? Call us on 0333 33 95002 or email Prabhat ShahPlease note by booking a ticket to this event, you agree to our event T & Cs ( Please Read )TESTIMONIALS | Sophie Carefull, Blue Badge CompanyPrabhat’s Google AdWords course was really informative and helpful, his explanations were clear and he gave comprehensive answers to all of our questions, using real-life examples to demonstrate these were possible, which I found very useful. The course was great value for money and Prabhat has been in touch since to see if I need any more help with my PPC campaigns, again addressing my queries promptly. I’d definitely recommend working with him if you’re finding your feet with digital marketing. | Michelle Mossford, Ableworld UK LtdMyself and my colleague were very lucky to receive one-to-one, structured PPC training. I would recommend him to anyone wanting to know more regarding Online Marketing!     | Andrea Omar, Medi UK (Lifestyle) LtdAt the start of the training session, I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips with in the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time. Prabhat is a very approachable, patient and expert trainer. Just a few of the fantastic organisations who've attended our previous training      https://cdn-az.allevents.in/events6/banners/93e738a0-ca94-11f0-aed3-efda0d870899-rimg-w1200-h722-dcffffff-gmir.jpg - **Event URL**: https://allevents.in/bristol/google-adwords-ppc-training-course-bristol/10000357672105897 - **Event Categories**: workshops, shopping, virtual - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 4 hours - Location: Future Inn Bristol Cabot Circus - Languages: English ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fgoogle-adwords-ppc-training-course-bristol-tickets-357672105897 - **Ticket Price Range**: min: 300, max: 300, currency: GBP ## Event venue details - **city**: Bristol - **state**: EN - **country**: United Kingdom - **location**: Future Inn Bristol Cabot Circus - **lat**: 51.4582019 - **long**: -2.5835708 - **full address**: Future Inn Bristol Cabot Circus, Bond Street, Bristol, United Kingdom ## Event Organizer details - **affiliate_id**: 10 - **organizer**: Online Seller UK (https://allevents.in/org/online-seller-uk/23206926) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events5/banners/fbf3bb9960cd06525c5ff16f5cd5c06fff937eb639fe7f773ea71f2088edbe81-rimg-w1200-h675-dc35da79-gmir.png?v=1764139999 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events5/banners/2702ca93fe9e194a3c8af8e44f9a6c48941a68d1684e6248679e6ecc40e44a19-rimg-w400-h400-dc36da7a-gmir.png?v=1764139998 ## FAQs - **Q**: When is the event happening? - **A:** Fri, 30 Sep, 2022 at 09:00 am (+01:00) - **Q**: Where is the event happening? - **A:** Future Inn Bristol Cabot Circus, Bond Street, Bristol, United Kingdom - **Q**: What is the ticket price? - **A:** starting from 300 up to 300 GBP - **Q**: Who is organizing the event? - **A:** Online Seller UK - **Q**: What type of event is this? - **A:** workshops, shopping, virtual - **Q**: What is the duration of the event? - **A:** 4 hours - **Q**: What is the location of the event? - **A:** Future Inn Bristol Cabot Circus - **Q**: What is the languages of the event? - **A:** English - **Q**: Where can I find ticket details about Google Adwords PPC Training Course - Bristol ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Google Adwords PPC Training Course - Bristol", "image": "https://cdn-az.allevents.in/events5/banners/fbf3bb9960cd06525c5ff16f5cd5c06fff937eb639fe7f773ea71f2088edbe81-rimg-w1200-h675-dc35da79-gmir.png?v=1764139999", "startDate": "2022-09-30T09:00:00+01:00", "endDate": "2026-11-19T13:00:00+01:00", "url": "https://allevents.in/bristol/google-adwords-ppc-training-course-bristol/10000357672105897", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Future Inn Bristol Cabot Circus", "address": { "@type": "PostalAddress", "streetAddress": "Bond Street", "postalCode": "BS1 3EN", "addressLocality": "Bristol", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.4582019", "longitude": "-2.5835708" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Learn to create a successful search campaign and explore best practices techniques.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2025-11-26", "availabilityEnds": "2026-11-19T13:00:00+01:00", "validFrom": "2025-11-26", "lowPrice": "300.00", "highPrice": "300.00", "price": "300.00", "url": "https://allevents.in/bristol/google-adwords-ppc-training-course-bristol/10000357672105897" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2025-11-26", "availabilityEnds": "", "validFrom": "2025-11-26", "url": "https://allevents.in/bristol/google-adwords-ppc-training-course-bristol/10000357672105897", "price": "300.00", "name": "Early Bird Ticket" } ], "organizer": [ { "@type": "Organization", "name": "Online Seller UK", "url": "https://allevents.in/org/online-seller-uk/23206926", "description": "Online Seller UK is an e-commerce consultancy specialising in marketplaces – Amazon and eBay.TRAINING COURSE:We offer workshops and masterclasses and provide consultancy services to help you grow your Amazon and eBay sales.We also have a team of experts to help take advantage of Google Adwords and Google Analytics.Every course is delivered on a public schedule that you can find on our training page. In addition to this, we can also offer training courses in-house or with bespoke content.CONSULTANCY:We work with both seller central and vendor central accounts. Our Amazon consultancy services cover product listing, advertising, store design, and A+ pages. In addition, we are an Amazon Advertising partner, and we have worked with sellers in the UK, USA and Europe.In 2007 we started organising meetups with like-minded entrepreneurs, and in the past few years, we have been organising the Amazon conference,#AmafestUK.If you’d like to find out more about how we can help,Get In Touch Today!" } ] } ] ```