# Event Details - **Event Name**: The Foundation of Marketing Success - **Event Start and End Date**: Thu, 07 May, 2026 at 09:30 am – Thu, 07 May, 2026 at 11:30 am (+10:00) - **Event Description**: This workshop helps business owners cut through marketing overwhelm and make clearer, more effective decisions.About this EventMany small and medium‑sized businesses feel overwhelmed by marketing. With constant exposure to new platforms, tools and tactics, business owners often end up with fragmented activity, wasted time and money, and results that fall short.This workshop introduces Marketing Land — a practical, evidence‑based framework designed specifically for SMEs. Instead of focusing on individual tactics, the session helps business owners understand how marketing works as a system, enabling clearer, more confident decision‑making.Using a simple journey‑based metaphor, the workshop guides participants through how to orient their marketing activity, prioritise effort and reduce unnecessary complexity. The session is informal, practical and interactive, cutting through jargon to make marketing easier to understand and manage.Key takeaways include:A clear framework to understand marketing beyond isolated tactics and platformsHow to prioritise effort and avoid reacting to every new trend or toolIncreased confidence in managing suppliers, budgets and marketing decisionsA clearer sense of what is working, what isn’t, and what to focus on nextThis workshop is non‑promotional and focuses on providing clarity rather than a list of tactics, equipping business owners to make better marketing decisions long after the session ends.Event PresentersMatt Dillon – Founder, Marketing LandMatt has more than 30 years’ experience working with small and medium‑sized businesses, including agency roles and running his own agency. He developed the Marketing Land framework — a practical system grounded in evidence‑based marketing theory.The framework has been used by hundreds of businesses, including global brands, to align teams and guide marketing activity. Elements of Marketing Land have also been incorporated into the closing module of Mark Ritson’s Mini MBA, providing a practical way to apply core principles.Matt specialises in adapting proven marketing thinking for SMEs, where limited resources, tactical overload and untrained marketing capability often lead to confusion and wasted spend. His sessions are informal, interactive and focused on building clarity and confidence rather than selling tools or tactics.Social Link:LinkedIn – https://www.linkedin.com/in/mattdillon1971/https://businesshub.brisbane.qld.au/By registering for this event you are agreeing to our Privacy Policy and Terms and Conditions. https://cdn-az.allevents.in/events2/banners/55bdec50-fcac-11f0-b494-b398a7ecfd23-rimg-w1200-h587-dc040304-gmir.jpg - **Event URL**: https://allevents.in/brisbane-city/the-foundation-of-marketing-success/100001981394889452 - **Event Categories**: workshops - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: AUD ## Event venue details - **city**: Brisbane City - **state**: QL - **country**: Australia - **location**: Brisbane Business Hub - **lat**: -27.4689353 - **long**: 153.0234039 - **full address**: Brisbane Business Hub, Level 20 /, Brisbane City, Australia ## Event gallery - **Alt text**: The Foundation of Marketing Success - **Image URL**: https://cdn-az.allevents.in/events10/banners/f80234630ecbb86f95591afa797c0a31b20c2cc4dc78fa725da848141bdd9e84-rimg-w1200-h800-dcead9c3-gmir.jpg?v=1769647762 ## FAQs - **Q**: When and where is The Foundation of Marketing Success being held? - **A:** The Foundation of Marketing Success takes place on Thu, 07 May, 2026 at 09:30 am to Thu, 07 May, 2026 at 11:30 am at Brisbane Business Hub, Level 20 /, Brisbane City, Australia. - **Q**: Who is organizing The Foundation of Marketing Success? - **A:** The Foundation of Marketing Success is organized by Brisbane Business Hub. - **Q**: What has been the experience of attendees at Brisbane Business Hub's events? - **A:** Attendees have given Brisbane Business Hub a rating of 5/5 based on reviews from early attendees on AllEvents. Brisbane Business Hub has a verified profile on AllEvents where you can read reviews and explore their upcoming events. - **Q**: Who is this event for? Is it right for me? - **A:** The Foundation of Marketing Success is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Brisbane City, this event is thoughtfully curated to deliver a standout experience worth every moment. If The Foundation of Marketing Success sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "The Foundation of Marketing Success", "image": "https://cdn-az.allevents.in/events10/banners/f80234630ecbb86f95591afa797c0a31b20c2cc4dc78fa725da848141bdd9e84-rimg-w1200-h800-dcead9c3-gmir.jpg?v=1769647762", "startDate": "2026-05-07T09:30:00+10:00", "endDate": "2026-05-07T11:30:00+10:00", "url": "https://allevents.in/brisbane-city/the-foundation-of-marketing-success/100001981394889452", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Brisbane Business Hub", "address": { "@type": "PostalAddress", "streetAddress": "Level 20 /", "postalCode": "4000", "addressLocality": "Brisbane City", "addressRegion": "QL", "addressCountry": "AU" }, "geo": { "@type": "GeoCoordinates", "latitude": "-27.4689353", "longitude": "153.0234039" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "This workshop helps business owners cut through marketing overwhelm and make clearer, more effective decisions.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2026-01-29", "availabilityEnds": "2026-05-07T11:30:00+10:00", "validFrom": "2026-01-29", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/brisbane-city/the-foundation-of-marketing-success/100001981394889452" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2026-01-29", "availabilityEnds": "", "validFrom": "2026-01-29", "url": "https://allevents.in/brisbane-city/the-foundation-of-marketing-success/100001981394889452", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Brisbane Business Hub", "url": "https://allevents.in/org/brisbane-business-hub/17948408", "description": "A helping hand for local Brisbane businesses \rBrisbane Business Hub has been developed to help the local business community recover from the economic impact of COVID-19. It’s a physical and digital space for businesses in Brisbane to find advice and learn the skills to sustain and grow their business – across all industries.\rHow we can help your business \rBrisbane Business Hub has been developed to help the Brisbane business community recover from the economic impact of COVID-19. It is a physical and digital space for businesses in Queensland’s capital to find advice and inspiration to sustain and grow their business – across all industries. Assistance is delivered through in-person events, one-on-one mentoring and online resources such as webinars, case studies and informative articles. Brisbane Business Hub is a joint initiative of Brisbane City Council and Brisbane Economic Development Agency.\rOur support services include: \rWorkshops & Events \r1:1 and Group Mentoring\rResources & Content Centre \rOnline Learning Portal \rVisit the Brisbane Business Hub at Level 2, 155 Queen Street, Brisbane City from Monday – Friday between 9 AM – 4 PM, or visit us virtually 24/7 at businessinbrisbane.com.au " } ] } ] ```