# Event Details - **Event Name**: SMART PR & Marketing for Lean Times - **Event Start and End Date**: Thu, 27 Nov, 2025 at 09:30 am – Thu, 27 Nov, 2025 at 11:30 am - **Event Description**: This interactive workshop will lift the curtain on modern PR and Marketing and show how to create effective campaigns to spark conversation.About this EventCut through the chaos and make your brand impossible to ignore.Join Sharon Zeev Poole, Founder of award-winning PR agency - Agent99 as she lifts the curtain on modern PR and Marketing to show you how to create campaigns that spark conversation, are effective even with tight budgets, and prove their worth on the balance sheet.This interactive workshop will explore everything from PR fundamentals to future-proof tactics that will benefit your business. Beginning with an introduction to what PR and Marketing means today, how it has evolved over the past few years, and how Agent99 drives headline-worthy results for our clients.Unpack the building blocks of a standout campaign, including the importance of knowing your audience, how to ideate creative hooks, the process of creating influencer partnerships, events, and social media integration, and the tools to measure the impact.Real case studies will be used to show these principles in action, providing the chance for you to put the theory into practice by crafting a mini-PR and Marketing plan for your own business/brand, and allow ample time to answer any questions you may have so you walk away feeling confident in applying the learnings.KEY TAKEAWAYSA blueprint for cut-through: walk away with a structure to build PR, influencer relations, social media integration, and event activations that achieve business impact.A framework to tangibly measure the impact of your efforts: understand the process and tools you need to prove ROI.Instant action plan: you will leave with a polished, peer-tested mini-strategy and clear next steps to amplify your brand from tomorrow.TARGET AUDIENCESMEs - either business owners or marketing managers and executives.Participants can expect expert insights, tailored advice, and a chance to win a bespoke strategy session with Agent99 valued at $5,000.PRESENTERSSharon Zeev Poole, Executive Director and Founder of Agent99Sharon Zeev Poole is the Founder and Executive Director of highly regarded boutique PR and communications agency Agent99. Over the past 18 years, Sharon has grown the company from a one-man show to a full service, award-winning agency located in the thriving creative hub of Surry Hills, Sydney. The agency specialises in integrated PR campaigns for brands in the food, beverage, entertainment and lifestyle spaces, as well as working with corporate clients and their executives to build their thought leadership.Sharon has worked all over the world on high profile brands such as Warner Bros. Pictures and Starbucks Coffee. Agent99 has been recognised for its work by winning several National CPRA Golden Target Awards including Boutique PR Agency of the Year (2022, 2021 & 2019), Small Budget Campaign of the Year (CPRA Golden Target Awards 2021), Highly Commended Medium PR Agency of the Year – Mumbrella CommsCon Awards 2022 and Boutique PR Agency of the Year – Mumbrella CommsCon Awards 2021, and Consumer PR Campaign of the Year – NSW CPRA Golden Target Awards 2017.Sharon leads her agency with a laser focus on integrated PR campaign performance, true business impact and digital measurement for Agent99’s clients which include; ASICS, California Wines, Distilled Spirits Council of the United States, Click Frenzy, Icon by Design, Luxo Living, and countless more.Along with her team, Sharon gives back to the industry and community by providing pro bono support to the likes of Warrior Foundation (where she is also sits on the Advisory Board) and Life Changing Experiences Foundation, as well as judging awards such as the CPRA Golden Target Awards for the past 5 years.https://businesshub.brisbane.qld.au/By registering for this event you are agreeing to our Privacy Policy and Terms and Conditions. https://cdn-az.allevents.in/events3/banners/406e7210-c59e-11f0-ad50-3fbfab6f8ff8-rimg-w1200-h587-dc040304-gmir.jpg - **Event URL**: https://allevents.in/brisbane-city/smart-pr-and-marketing-for-lean-times/100001599379941459 - **Event Categories**: workshops, business - **Interested Audience**: - total_interested_count: 1 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: AUD ## Event venue details - **city**: Brisbane City - **state**: QL - **country**: Australia - **location**: level 4/260 Queen St - **lat**: -27.4677071 - **long**: 153.0273979 - **full address**: level 4/260 Queen St, 260 Queen Street, Brisbane City, Australia ## Event gallery - **Alt text**: SMART PR & Marketing for Lean Times - **Image URL**: https://cdn-az.allevents.in/events7/banners/56e56856688b0dce51dc36b49edc1c95e0b8a309db5c5126b638dff5c5224f0e-rimg-w1200-h800-dc494945-gmir.jpg?v=1763594396 ## FAQs - **Q**: When and where is SMART PR & Marketing for Lean Times being held? - **A:** SMART PR & Marketing for Lean Times takes place on Thu, 27 Nov, 2025 at 09:30 am to Thu, 27 Nov, 2025 at 11:30 am at level 4/260 Queen St, 260 Queen Street, Brisbane City, Australia. - **Q**: Who is organizing SMART PR & Marketing for Lean Times? - **A:** SMART PR & Marketing for Lean Times is organized by Brisbane Business Hub. - **Q**: Who is this event for? Is it right for me? - **A:** SMART PR & Marketing for Lean Times is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Brisbane City, this event is thoughtfully curated to deliver a standout experience worth every moment. If SMART PR & Marketing for Lean Times sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "SMART PR & Marketing for Lean Times", "image": "https://cdn-az.allevents.in/events7/banners/56e56856688b0dce51dc36b49edc1c95e0b8a309db5c5126b638dff5c5224f0e-rimg-w1200-h800-dc494945-gmir.jpg?v=1763594396", "startDate": "2025-11-27", "endDate": "2025-11-27", "url": "https://allevents.in/brisbane-city/smart-pr-and-marketing-for-lean-times/100001599379941459", "location": { "@type": "Place", "name": "level 4/260 Queen St", "address": { "@type": "PostalAddress", "streetAddress": "260 Queen Street", "postalCode": "4000", "addressLocality": "Brisbane City", "addressRegion": "QL", "addressCountry": "AU" }, "geo": { "@type": "GeoCoordinates", "latitude": "-27.4677071", "longitude": "153.0273979" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "This interactive workshop will lift the curtain on modern PR and Marketing and show how to create effective campaigns to spark conversation.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2026-09-05", "availabilityEnds": "2025-11-27", "validFrom": "2026-09-05", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/brisbane-city/smart-pr-and-marketing-for-lean-times/100001599379941459" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2026-09-05", "availabilityEnds": "", "validFrom": "2026-09-05", "url": "https://allevents.in/brisbane-city/smart-pr-and-marketing-for-lean-times/100001599379941459", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Brisbane Business Hub", "url": "https://allevents.in/org/brisbane-business-hub/17948408", "description": "A helping hand for local Brisbane businesses \rBrisbane Business Hub has been developed to help the local business community recover from the economic impact of COVID-19. It’s a physical and digital space for businesses in Brisbane to find advice and learn the skills to sustain and grow their business – across all industries.\rHow we can help your business \rBrisbane Business Hub has been developed to help the Brisbane business community recover from the economic impact of COVID-19. It is a physical and digital space for businesses in Queensland’s capital to find advice and inspiration to sustain and grow their business – across all industries. Assistance is delivered through in-person events, one-on-one mentoring and online resources such as webinars, case studies and informative articles. Brisbane Business Hub is a joint initiative of Brisbane City Council and Brisbane Economic Development Agency.\rOur support services include: \rWorkshops & Events \r1:1 and Group Mentoring\rResources & Content Centre \rOnline Learning Portal \rVisit the Brisbane Business Hub at Level 2, 155 Queen Street, Brisbane City from Monday – Friday between 9 AM – 4 PM, or visit us virtually 24/7 at businessinbrisbane.com.au " } ] } ] ```