How to Put Persuasive Speaking in Your 2026 Business Strategy

In today’s competitive market, it’s not always the best product or service that wins—it’s the best communicated. Persuasive speaking is one of the most underutilised yet powerful tools available to entrepreneurs, executives, and changemakers. And it’s not just about being on stage—persuasive speaking opportunities show up just as often in boardrooms, high-stakes negotiations, and one-on-one discussions with clients, customers, or investors.

In this interactive 2-hour workshop, persuasive speaking strategist Juanita Wheeler will show you how to embed persuasive speaking into your 2026 business strategy. Juanita draws on more than 20 years of experience, including senior roles in business development where she negotiated international distribution deals, mergers, and acquisitions, as well as her work coaching over 100 TEDx speakers to deliver talks that inspire action. She will share practical, evidence-based techniques to help you influence audiences and grow your business.

KEY TAKEAWAYS

• Understand how to define a clear strategic objective for every speaking opportunity—whether on a stage, in a boardroom, or one-on-one.
• Learn practical techniques to maximise credibility, visibility, and trust when speaking.
• A framework to include persuasive speaking as a business-growth engine in your 2026 strategy.

TARGET AUDIENCE

This workshop is ideal for:

• Entrepreneurs and small business owners looking to grow their profile and attract new clients.
• Executives and leaders developing their 2026 strategic plans.
• Consultants, professionals, and thought leaders wanting to position themselves as trusted experts.
• Changemakers who need to influence stakeholders, investors, or decision-makers.

PRESENTER

Juanita Wheeler, CEO & Head of Speaker Coaching, TEDxBrisbane | Founder, Full & Frank

Juanita Wheeler is a persuasive speaking strategist, speaker coach, and CEO of TEDxBrisbane. She is also the Founder of Full & Frank, where she helps entrepreneurs, executives, researchers, and changemakers use persuasive speaking to grow their business and champion their great ideas.

With more than 20 years of professional experience, Juanita has held senior roles in business development where she negotiated international distribution deals, mergers, and acquisitions—high-stakes work that sharpened her ability to combine strategy with persuasive communication. Alongside this, she has coached over 100 TEDx speakers and delivered talks herself on major stages, including TEDx.

Juanita holds three Master’s degrees—including an Executive MBA and a Master in Business (Philanthropy & Nonprofit Studies)—and is an Adjunct Lecturer at The University of Queensland, where she teaches the art and science of presenting.

Her work is evidence-based, practical, and impact-driven. She believes persuasive speaking isn’t about performance—it’s about engineering impact, whether in a boardroom, across a negotiation table, or on a global stage. She is the speaking strategist you go to if you’re serious about having your voice heard.

https://businesshub.brisbane.qld.au/By registering for this event you are agreeing to our Privacy Policy and Terms and Conditions.

Also check out other Business events in Brisbane, Workshops in Brisbane, Arts events in Brisbane.