Get Your Google On: SEO for Local Business

This workshop will demystify SEO, providing business owners clarity on how Google and Co really work in this day of AI overviews.

Get Your Google On is a hands-on, beginner-friendly introduction to Search Engine Optimisation (SEO), tailored for local business owners. This session cut through the jargon and myths to show you the four foundational pillars of SEO and how to apply them in your own business.

Participants will gain practical, easy-to-implement strategies to improve visibility online, while also learning how to avoid the common mistakes and pitfalls that cost time and money. You will gain knowledge and confidence to incorporate this powerful strategy into your marketing - whether that’s finding the right SEO provider or taking the first steps to DIY.

KEY TAKEAWAYS

• Understand what SEO is and why it matters for your business.
• Identify common traps that give the SEO industry a bad name-and how to avoid them.
• Walk away with simple, practical tips you can implement immediately to start improving your visibility in search, including Google and AI.

TARGET AUDIENCE

This session is designed for local, service-based business owners who want to attract more customers online but feel confused, overwhelmed, or unsure about SEO. It’s ideal for those who are considering outsourcing but want to understand the basics first, or for business owners ready to roll up their sleeves and take the first steps in DIY SEO.

PRESENTER

Janet Camilleri, Founder, Front Page SEO

Janet Camilleri is the founder of Front Page SEO, where she blends her background in teaching with over a decade of SEO expertise. She specialises in ethical, practical training and services that empower small businesses, marketers, and creatives to grow online with confidence.

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