Strategic Communication Management 2: Strategic Advisor
Date and Time:Tuesday 26 and Wednesday 27 March, 20199:00am - 5:00pm
About this course:This 2 day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with a number of useful tools and templates. The course covers a multidisciplinary approach to communication.
Upon completion of this course you’ll be able to: - Step up your strategic approach - Understand the changing stakeholder environment - Understand and develop your leadership capability - Build great relationships and get the best out of people - Step up your consulting skills - Influence others - Build your strategic advisory skills Course outline Day 1 - Tuesday 26 March, 2019Stepping up your strategic approach - Advising the business using the client relationship model - Let research inform your strategy, insight, audit and stats - Using insight to inform the business and increase your value The changing stakeholder environment - Stakeholders/audience in a connected world, a new approach to strategic communication - State of trust and the context of relationships - Using audience insight to inform your strategy Understanding and developing your leadership capability - Exploring your leadership profile and the profile of others you work with - How to continue building strong relationships and influence others using some leadership tools Day 2 - Wednesday 27 March, 2019Building great relationships and getting the best out of people - Emotional intelligence and the emotional competence framework - Coaching skills, giving and receiving feedback - Having tricky conversations Stepping up your consulting skills - Three levels of listening - The power of questions - Taking the brief and understanding how to use this insight to inform your approach and three minute drill Influencing others - Understanding others, the various viewpoints - Power of influence using Egos, Logos and Pathos - Working with difficult people Building your strategic advice - Understand why people come to you for advise and how you build your value - Be seen as the strategic advisor or trusted business partner in your organisation - Keep people coming back on the value added stuff and where you can make the biggest impact on driving the business
About the trainer
ADRIAN CROPLEY OAM, FRSA, SCMP
An accredited business communicator, and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as an expert in strategic communication. With a career spanning over 25 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs and executive leadership and coaching. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences all over the world, and has received numerous awards including international Gold Quill awards for communication excellence.
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