# Event Details - **Event Name**: How to Craft a Marketing Strategy for Your Business - **Event Start and End Date**: Fri, 06 Feb, 2026 at 01:00 pm – Fri, 06 Feb, 2026 at 03:00 pm - **Event Description**: In this workshop learn a step-by-step approach to marketing that is strategic, easy to understand, and ready to put into action.About this Event How to Craft a Marketing Strategy for Your BusinessDate: Friday, February 6Time: 1:00–3:00 p.m.Location: 177 Church Street, BradfordKnow you need marketing but not sure where to start? Tried different tactics that may or may not be working?Marketing efforts are most effective when all the pieces are connected and working together. A strong marketing strategy ties everything together — from understanding market realities and your target audience to selecting the right channels, creating aligned content, and measuring what truly matters so you can move forward with confidence.In this interactive workshop, Hannah Lau, Entrepreneur-in-Residence at YSpace and Founder of Astera Asia, will walk participants through a step-by-step approach to marketing that is strategic, easy to understand, and ready to put into action. With extensive experience supporting small businesses, Hannah brings practical insights that help entrepreneurs move from uncertainty to clarity.Participants will leave with:A clearer understanding of their target audience and marketInsight into which marketing channels make sense for their businessA connected approach to content and messagingPractical guidance on what to measure and whyA marketing strategy framework they can immediately applyBonus Opportunity – One-on-One Consultations (Morning of Event): Participants can book a private, in-person consultation with Hannah Lau earlier in the day to receive tailored guidance specific to their business. Consultation spots are limited and must be booked in advance via this link: https://bit.ly/4qriUQy If you would like to book a virtual consultation please visit this link: https://www.yorku.ca/yspace/yspace-bwg/ About YSpace Bradford West GwillimburyYSpace and the Town of Bradford West Gwillimbury are partnering to bring entrepreneurial programs, mentorship, and resources to local residents. Through consultations, networking events, and startup showcases, this partnership helps founders turn ideas into thriving businesses while building a stronger regional innovation ecosystem.About the Facilitator — Hannah LauHannah Lau is a Canadian entrepreneur with more than 15 years of international corporate and startup experience across Asia. As the Founder of Astera Asia, she specializes in strategic planning, organizational development, crisis/change management, and marketing/communications—particularly for nonprofits, startups, and small-to-mid-sized businesses. She is passionate about helping entrepreneurs build strong, sustainable foundations for long-term success. - **Event URL**: https://allevents.in/bradford-west-gwillimbury/how-to-craft-a-marketing-strategy-for-your-business/100001980499117173 - **Event Categories**: business, workshops - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Bradford West Gwillimbury - **state**: ON - **country**: Canada - **location**: 177 Church St - **lat**: 44.1183068 - **long**: -79.5690675 - **full address**: 177 Church St, 177 Church Street, Bradford West Gwillimbury, Canada ## Event gallery - **Alt text**: How to Craft a Marketing Strategy for Your Business - **Image URL**: https://cdn-az.allevents.in/events1/banners/c945a130be18aaf30b75c33eef73188bed8e60043d17684e92eaad74820c7e81-rimg-w1200-h630-dce21c37-gmir.jpg?v=1769071704 ## FAQs - **Q**: When and where is How to Craft a Marketing Strategy for Your Business being held? - **A:** How to Craft a Marketing Strategy for Your Business takes place on Fri, 06 Feb, 2026 at 01:00 pm to Fri, 06 Feb, 2026 at 03:00 pm at 177 Church St, 177 Church Street, Bradford West Gwillimbury, Canada. - **Q**: Who is organizing How to Craft a Marketing Strategy for Your Business? - **A:** How to Craft a Marketing Strategy for Your Business is organized by YSpace, York University. - **Q**: Who is this event for? Is it right for me? - **A:** How to Craft a Marketing Strategy for Your Business is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Bradford West Gwillimbury, this event is thoughtfully curated to deliver a standout experience worth every moment. 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