# Event Details - **Event Name**: UGLY TALK: THE MISTAKE THAT ALMOST ENDED IT - **Event Start and End Date**: Tue, 10 Nov, 2026 at 05:30 pm – Tue, 10 Nov, 2026 at 07:30 pm (-05:00) - **Event Description**: Most companies do not die in one dramatic moment.About this EventMost companies do not die in one dramatic moment.It starts with a call that looked right at the time. A sales plan that burned cash. A cofounder fight nobody addressed. A funding round that disappeared. An operational miss that put the whole company at risk.This Ugly Talk goes straight into those moments.🎯 Why you should be in this room.The warning signs founders saw too late.The hard calls they made with incomplete information.The moves that bought them time, trust, or another shot.The ways a major setback changed how they hired, raised, sold, and led.Proof that one ugly decision does not have to be the last one.💬 What's on the table.The mistake: What decision set the problem in motion?The moment it got real: When did you know the company was in danger?The cost: What did the mistake take from the business, the team, or you?The hard call: What did you choose when every option carried a consequence?The move: What bought the company another chance?The scar: What do you see now that you could not see then?🎤 Featured speakers.Julie Elaine Brown - Founder & CEO, LumineJulie Elaine Brown has founded five companies, taken one to acquisition, and is now building Lumine, an AI-powered longevity platform for women in perimenopause, one of the largest and least served markets. Her first exit came with InnerRewards, which she took from a $4.17 million Series A to acquisition. She later co-founded Rêve Health, a precision biomarker company, after reversing her biological age by fifteen years. Over twenty-five years she has led growth strategy for Apple, Google, Pfizer, Johnson & Johnson, and Goldman Sachs. She offers a founder’s candid view of what it takes to build, lose, and build again.🤝 Who's hosting it.Deveney Williams - Founder & CEO, Sunny Side UpDeveney Williams is the founder and CEO of Sunny Side Up, a Boston creative agency that gets brands in front of the right customers by marrying the technical to the beautiful. With 10+ years across brand strategy, creative operations, and visual storytelling for brands like Adobe, NPR, Dropbox, and SpaceX, she now partners with funded founders to turn traction into a brand the market actually remembers. Curiosity is her operating principle, and clarity is the deliverable. She splits her time between client work, building SSU’s team, and finding Boston’s best cortado.🙋 Who's getting in.Founders carrying a decision they cannot afford to get wrong.Cofounders working through friction before it becomes a fracture.Early-stage operators making big calls with limited time and cash.Investors and leaders who stand beside founders when the story gets ugly.🤝 Who's backing this.Venture LaneVenture Lane serves early-stage B2B tech founders who seek acceleration and meaningful connection. We provide a curated startup hub that brings together human connection and focused programming to help founders make real progress across capital, customer, talent, and product milestones.Sunny Side UpSunny Side Up is a Boston creative agency that gets brands in front of the right customers by marrying the technical to the beautiful. Good work deserves to be found.⭐ About Ugly TalkStarted in 2019, Ugly Talk has been transforming business setbacks into breakthrough "aha!" moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons and insights.With a growing presence in cities like New York, Chicago, San Francisco, and Miami, we've built a vibrant community of thousands of founders and industry leaders making a profound impact on the entrepreneurial landscape.Official Website: UglyTalk.com📢 Important Notice for Ugly Talk AttendeesAdmission & ConfirmationAttendance is by approval only. Approved guests will receive a confirmation email along with a calendar invite. Invitations are non-transferable. Additional event details will be shared as the event approaches.Code of ConductBy attending, you agree to:Maintain respect and professionalism, adhering to all venue rules, policies, and applicable laws.Refrain from harassment, discrimination, unwelcome sexual advances (verbal or physical), intimidation, or inappropriate photography/recording.Report any violations to the event hosts immediately.Violations may result in immediate removal from the event and exclusion from future invitations.Liability & RiskParticipation is voluntary and at your own risk. The event organizers, hosts, sponsors, and venue are not liable for personal injury, lost or stolen belongings, or any other damages incurred during the event.Media ConsentBy attending, you grant the event organizers and affiliated entities the right to capture, use, and distribute photos, videos, and audio recordings of you for promotional, marketing, and other lawful purposes, including digital and print media, advertising, and social media. You waive any right to inspect or approve the final materials and release all claims related to their use.CommunicationsBy registering, you agree to receive marketing and promotional communications from Ugly Talk and its co-hosts, partners, and sponsors. You may unsubscribe at any time.AgreementIf you do not agree to this Code of Conduct, please refrain from attending the event.🚀 Join us to stay updated on upcoming Ugly Talk events!📨 Join the newsletter📸 Follow us on IG🌐 Official website - **Event URL**: https://allevents.in/boston/ugly-talk-the-mistake-that-almost-ended-it/100002002633565905 - **Event Categories**: business, performances, it, art, theatre, entertainment, calendar, storytelling - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 2 hours - Location: Venture Lane - Languages: English ## Ticket Details - **Ticket Price Range**: min: 17.85, max: 17.85, currency: USD ## Event venue details - **city**: Boston - **state**: MA - **country**: United States - **location**: Venture Lane - **lat**: 42.3593342 - **long**: -71.0589746 - **full address**: Venture Lane, 55 Court St. Floor 2, Boston, United States ## Event gallery - **Alt text**: UGLY TALK: THE MISTAKE THAT ALMOST ENDED IT - **Image URL**: https://cdn-az.allevents.in/events3/banners/518a477747536627ce2c627f27f855cd4e5e35904fd72a2828461a7e4e64bbd7-rimg-w1200-h600-dc082838-gmir.jpg?v=1790803027 ## FAQs - **Q**: When and where is UGLY TALK: THE MISTAKE THAT ALMOST ENDED IT being held? - **A:** UGLY TALK: THE MISTAKE THAT ALMOST ENDED IT takes place on Tue, 10 Nov, 2026 at 05:30 pm to Tue, 10 Nov, 2026 at 07:30 pm at Venture Lane, 55 Court St. Floor 2, Boston, United States. - **Q**: Who is organizing UGLY TALK: THE MISTAKE THAT ALMOST ENDED IT? - **A:** UGLY TALK: THE MISTAKE THAT ALMOST ENDED IT is organized by GREY. - **Q**: Who is this event for? Is it right for me? - **A:** UGLY TALK: THE MISTAKE THAT ALMOST ENDED IT is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Boston, this event is thoughtfully curated to deliver a standout experience worth every moment. 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