

# Event Details

- **Event Name**: The Business Behind Blue-Collar
- **Event Start and End Date**: Fri, 06 Mar, 2026 at 05:00 pm – Fri, 06 Mar, 2026 at 07:00 pm
- **Event Description**: You were taught the trade. No one taught you how to run the business. This free, in-person session starts that conversation.Agenda?: 05:00 PM - 05:30 PMConnect (Includes two complimentary drinks)Info: Arrive, check in, grab a drink, and connect with other residential contractors and trade professionals. This time is intentionally unstructured to allow for casual conversation before the program begins.?: 05:30 PM - 05:45 PMLearn: The Business Behind Blue-CollarInfo: Jay Nelson opens the evening by setting the stage for why TradeWins exists and why many contractors were taught the trade but never taught how to intentionally build the business underneath the work. This segment focuses on the difference between being busy and having a structured business, and why owner dependency is so common in the trades.?: 05:45 PM - 06:15 PMLearn: Websites, SEO &amp; AI Search for ContractorsInfo: Henry Freeman shares how homeowner search behavior is changing and the growing role AI plays in search and recommendations. This session explains why traditional SEO alone is no longer enough, what contractor websites must do to earn trust and visibility, and how clarity and structure influence which businesses homeowners choose.?: 06:15 PM - 06:45 PMLearn: The System Behind the Business (BOS Explained)Info: Jay brings the conversation back together by connecting modern marketing realities to the business itself. This segment explains how structure, systems, clear roles, and accountability work together, with core Business Operating System concepts explained in plain language.?: 06:45 PM - 07:00 PMDiscussInfo: The evening closes with open discussion, questions, and real-world conversation. This time is designed to connect the ideas back to real business decisions and allow attendees to talk through what applies to their own situation, with space for one-on-one conversations to continue.Why This Series ExistsInfo: Most contractors don’t struggle because they’re bad at the work. Many are skilled, busy, and profitable. The real challenge is that very few were ever taught how to intentionally build the business underneath the work.
Structure, systems, clear numbers, and defined roles are what allow a trade business to grow without running entirely through the owner. The Business Behind Blue-Collar exists to help contractors understand and build that missing layer.
This monthly series is not a sales pitch or a theory-heavy workshop. It’s a practical, operator-led conversation about how real trade businesses are structured, run, and grown over time. Each session is designed to create clarity around real decisions contractors are already facing and to learn alongside others in the trades.
For those who want to go deeper, TradeWins also offers structured education beyond these monthly conversations, including an upcoming in-person course through Ivy Tech. Details are shared at the event.
- **Event URL**: https://allevents.in/bloomington/the-business-behind-blue-collar/100001981585013117
- **Event Categories**: workshops, contests, digital-marketing
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fthe-business-behind-blue-collar-tickets-1981585013117
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Bloomington
- **state**: IN
- **country**: United States
- **location**: Heartwork Brewing
- **lat**: 39.181715
- **long**: -86.5354622
- **full address**: Heartwork Brewing, 1703 North College Avenue, Bloomington, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: TradeWins: A Blue-Collar Collective (https://allevents.in/org/tradewins-a-blue-collar-collective/27408241)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events5/banners/421b3e8bb980e26dcf9221810da2a9858e7326c76138974536bf38cc8935e835-rimg-w1200-h600-dc040716-gmir.jpg?v=1769499056
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events5/banners/c71e9ce399f462e19818ef26d3ae3f4a67faff7eafe9b6b7e5e1d0f9ae32dd38-rimg-w400-h400-dc182f5f-gmir.jpg?v=1769499056

## FAQs

- **Q**: When is the event happening?
  - **A:** Fri, 06 Mar, 2026 at 05:00 pm
- **Q**: Where is the event happening?
  - **A:** Heartwork Brewing, 1703 North College Avenue, Bloomington, United States
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** TradeWins: A Blue-Collar Collective
- **Q**: What type of event is this?
  - **A:** workshops, contests, digital-marketing
- **Q**: Where can I find ticket details about The Business Behind Blue-Collar ?
  - **A:** You can find ticket details about this event on AllEvents.

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