# Event Details - **Event Name**: Behind the Brand: How Ideas Get Made - **Event Start and End Date**: Fri, 26 Jun, 2026 at 09:00 am – Fri, 26 Jun, 2026 at 10:30 am - **Event Description**: Bloomington Breakfast Club is a monthly gathering for coffee, conversation, and practical ideas. Go behind the brand with Kyle Caird.About this EventOverviewBloomington Breakfast Club is a monthly morning gathering centered around coffee, conversation, and practical ideas from thoughtful speakers.No pitch. No pressure. Just a chance to start the day connected to people and ideas that matter.In partnership with Amplify Bloomington and Blueline.Free to attend. Registration required. Limited seating available.Location? Dimension Mill? Friday, June 26⏰ 9:00 AMOur June speaker is Kyle O'Brien Caird, presenting:Behind the Brand: How Ideas Get MadeEvery project, product, brand, and movement begins with an idea. But what happens between the initial spark and the finished result?In this month's Breakfast Club, we'll explore how ideas evolve through collaboration, creativity, feedback, and persistence. Drawing from experiences spanning freelance work, startups, community initiatives, and global creative leadership, Kyle will share stories and lessons from a career spent helping bring ideas to life.This session will be less about polished answers and more about the real-world process behind creative work: where ideas come from, how they gain momentum, what gets in the way, and what it takes to turn a concept into something meaningful.Expect an engaging conversation filled with stories, lessons learned, and practical insights that apply whether you're building a business, leading a team, launching a project, or simply trying to bring a good idea into the world.About the SpeakerKyle O'Brien Caird is a creative strategist, designer, and brand leader who currently serves as Global Art Director at Cook Medical, where he helps guide creative and brand initiatives for one of Bloomington's most recognized global organizations.His career spans more than two decades of freelance creative work, startup experience, brand development, and community engagement. Along the way, he has helped shape projects and organizations including The Combine, Stride Crisis Center, B-Town Boom, Make Your Own Ball Day, Make Your Own Field Day, Hoosiers for Good, and Hoosiers Connect, while contributing to numerous volunteer and community-focused efforts throughout Bloomington.Having called Bloomington home since 2003, Kyle brings a perspective shaped by both global creative leadership and deep local roots. His work centers on helping organizations communicate clearly, build meaningful connections, and transform ideas into experiences people remember. - **Event URL**: https://allevents.in/bloomington/behind-the-brand-how-ideas-get-made/100001991491300088 - **Event Categories**: art, business, fine-arts - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 1 hour 30 minutes - Location: The Mill - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Bloomington - **state**: IN - **country**: United States - **location**: The Mill - **lat**: 39.1725608 - **long**: -86.53692269999999 - **full address**: The Mill, 642 North Madison Street, Bloomington, United States ## Event gallery - **Alt text**: Behind the Brand: How Ideas Get Made - **Image URL**: https://cdn-az.allevents.in/events6/banners/7c0ccdf245d6b5135414c2bf2924ec561e6d2edf1b57cd1b99085ead3e4dc14b-rimg-w1200-h800-dc020201-gmir.jpg?v=1781076217 ## FAQs - **Q**: When and where is Behind the Brand: How Ideas Get Made being held? - **A:** Behind the Brand: How Ideas Get Made takes place on Fri, 26 Jun, 2026 at 09:00 am to Fri, 26 Jun, 2026 at 10:30 am at The Mill, 642 North Madison Street, Bloomington, United States. - **Q**: Who is organizing Behind the Brand: How Ideas Get Made? - **A:** Behind the Brand: How Ideas Get Made is organized by Chelsea Sanders of Blueline. - **Q**: Who is this event for? Is it right for me? - **A:** Behind the Brand: How Ideas Get Made is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Bloomington, this event is thoughtfully curated to deliver a standout experience worth every moment. 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