We all know that delivering an event with high quality and memorable experience needs a lot of creative, technical, and logistical hard work. Whether your event is marking a reunion, celebration, education, charity or marketing – the best investment to its success can be a reliable event planner. 

Being a successful event planner needs an eclectic blend of planning, designing and organising events for a wide array of clients. Additionally, the major reason behind parties and individuals hiring event planners is the fact that they lack the expertise and time to do everything themselves. 

The management companies and clients are constantly looking for compatible event planners. The event planners are hired to give special attention to each event, as required and whenever needed. The event planners are hired to make events a grand success, as it is they who organize perfectly well-planned, synchronised and memorable events. 


Event Planning As A Career And Business: 

event planning as a career

Event planning is exciting, but it also requires a lot of hard work. To have an edge in the highly-competitive event industry as an event planner is a great aspiration. Being a successful event planner needs varied skills like detailed planning, superior level multi-tasking, crisis management, negotiation, creativity and more. From planning high profile galas to private dinners, the event planners have to do it all. Being the go-to people during the event, they are the stars for every successful event. 

Event planning primarily focuses on planning, coordinating and execution of the client’s needs during any event. The tasks involved range from negotiation, budgeting, venue selection, logistics, parking, entertainment, decorations, catering, handling the third-party vendors, permits, and even emergency plans. So, if you have an eye for detail and ability to handle pressure on-site, event planning can be the best career option or business idea for you. 


Event Planning And The Types Of Events: 

types of event | event planning and coordinating

With so much networking and socializing needed in the current generation, the events can vary from social, business or somewhere in between. The diversity of the events make the event planner’s job highly versatile, depending on the types of events.

  1. Corporate and Educational – Graduations, conferences, seminars, meetings, workshops 
  2. Promotional and Marketing – Fashion shows, trade shows, product launches, award ceremonies, fairs, opening ceremonies 
  3. Live events – Open mics, pub crawls, concerts, shows, marathons, mass events, festivals, roadshows, comedy nights
  4. Private events – Theme parties, weddings, birthdays, anniversaries, community gatherings, reunions, commemorations
  5. Nonprofit and Charity – Fundraising & social events, auctions, adoption fairs 


How To Get Started As An Event Planner? 

getting started as event planner | step one to event planning

In the current marketplace, event planning is being considered as one of the most promising career paths for creative and always-on-the-go individuals. The aspiring individuals can start by volunteering or interning for different events or with established event planners. This would allow individuals a chance to figure out the niche and interest in the event planning sector. 

For example, you may find interest in wedding planning more than planning for corporate events. Furthermore, you can focus on networking in the right places, after creating an event portfolio for business and marketing purposes. Networking is important to get the right clients and make your career or business success. 

You can also opt for taking a professional event planning course and get certified. By being certified or having a professional degree highlights competitive distinction and gives credibility. Formal training also ensures that you have the right knowledge, experience, skills and mindset to plan or manage a successful event. With experience and clear focus, you can also create a unique event planning business plan for yourself. 


Primary Duties Of An Event Planner: 

A good event planner normally has to multi-task and accomplish an array of tasks altogether. The necessary qualities, skills and experience to become a successful event planner are very specific. Here we are listing out the responsibilities of the event planner in three phases as follows: 


Before The Event 

event planner duties before the event

An ideal planner needs to have great networking and people management skills. The individual should know about the industry and be constantly updated on the current and upcoming trends. There also needs to be a high display of creativity and a strong sense of multi-tasking with each event. 

The event planner should collaborate effectively with clients to figure out the dynamics, associated costs of the needs and scope of the event to be organised. The event planner also needs to finalise the venue, as per the budget and theme of the event. Secondarily, coordination with the vendors needs to be done, along with resource planning and event-specific organizing. 

The primary event planning responsibilities before the event include, but are not limited to: 

  • Conducting research and creating an event design, suitable for the client
  • Discussing with the client and finalizing the overall theme 
  • Developing a budget
  • Selecting or short-listing a suitable venue
  • Hiring and negotiating with third-party vendors
  • Arrangements of the entertainment and other engagement, if needed
  • Logistics and security


During The Event

event planner duties during the event

The event planner needs to inspect the venue and facilities required. The individual primarily needs to focus on the invitees and guests, to achieve the sole purpose of the event. For achieving this, they need to confer with the on-site staff to ensure that the services are at a superior level. 

In this phase, assigning the tasks to the event managers is really important for a hassle-free experience. Crisis management is also an important aspect, as in the event industry there is never a smooth sail. 


After The Event 

event planner duties post the event

Professionally, the most important thing to do in this phase is to seek client feedback and compile a report to be shared with them. 

An ideal report should always include the number of guests that attended the event, additional costs incurred or total revenue. The event planner can also circulate post-event surveys to help in planning better for events in the future. 


Experience And Training Always Helps An Aspirant Event Planner: 

event planner training and courses

An efficient event planner needs to be a master of many skills. Gaining experience in the relevant field is always helpful to stand out in the crowd. The primary way to do so is by pursuing a formal certification in event planning, public relations, communications, marketing, or event management. There are various online event planning courses that can be undertaken by the aspirants.

  1. Udemy – Successful Events: Event Planning, Marketing & Management 
  2. QC Event School – Online Event Planning Courses
  3. OHSC – Event Planning Courses Online Free 

Apart from the courses, there are companies that provide event planning resources which will help you guide and inspire. They give you tips on planning events, a comprehensive event planning guide, conducting meetings with the best in the business, and also insights about other successful events as well. 

In the event planning industry, it is also important to understand that everybody’s journey to success is different – finding the right path and becoming a successful event planner is our choice. Wishing you all the best in the thriving event planning industry.