Prior to the advent of digitalization, things like promotion and marketing were quite difficult and expensive. In order to reach a larger audience, one had to go beyond lengths and invest in newspapers, huge hoardings, and whatnot. A lot is at stake when it comes to event promotion, be it for a social cause, a profitable venture or just a nice show, promotion can be a tedious task. You have to understand your audience and your targets before even beginning the whole process. However, with the advent of digitalization, the whole idea is eased out. You don’t have to struggle for reaching out to the people not do you have to invest in huge amounts to create a buzz about your event.
The Internet has brought the world closer, just a click away and with the right kind of strategy, you can use it to promote your event. Especially the social media platforms such as Instagram and Facebook or even Twitter have enabled a separate space for this kind of experience. People and even established businesses use it all the time for their brand awareness, promotion and collaboration.
The only important part of online or offline promotion is your content. It is the very first thing that might entice your viewers and create that buzz around it. If you don’t have compelling content, then you might not be able to convince your viewers into buying the tickets to your event. One has to be very careful and interesting at the same time while curating event content ideas. Some of the ways that you can employ to tailor your content for successful event promotion are given down below:
1. Keep Your Content Wanting
First thing’s first. You need to understand the difference between writing content that is descriptive and writing content that is promotional. If one has to prepare event content, then you have to reveal selective information. You can’t just go on to describe each and every little detail in the content. It has to be the only important information that is presented in an interesting manner. In this way, the viewer looks for more and is more appealed to go to the event.
2. Understand Your Audience
Content writing and reading is a two-way process. It is very important that your content is prepared for the right people and as well is reached at the right time. Identify your audience in reference to your event. For instance, if your event is mostly for teenagers, then you can use some slang and colloquial phrases that are known to younger people. In this way, you can grab their attention and also encourage them to participate in the event. You can also use popular keywords that can help you in making your content more reachable.
3. Create Your Social Media Presence
Social media is an amazing platform. It’s basically meant for initiating conversations and spreading information. You can create a separate page on various social media platforms with a link that redirects to your site. A social media profile is a lot about the “Bio” section. You have to write a solid description of your event company that perfectly describes what you deliver and what kind of events you deal in.
Social media is the space where you can create the buzz because it is here that you write about what your event has to offer. You can broadly outline the theme of your event here so that people get to know about it. You will also have to post every day on your page to gain popularity and credibility on this platform.
Related Blog: Tips To Promote Event On Social Media
4. Unique Content For Different Platforms
It is because of the multiple platforms that social media provides one with, it is imperative to generate content for each platform separately. The content has to be platform-centric. For instance, on Instagram, there is a lot of usage of hashtags, so you can come up with a hashtag of your own that kind of permeates the vibe of your event. Similarly, for other platforms like Twitter, LinkedIn, etc. you can use a variety of hashtags. Remember not to write the same content for every platform.
5. Creative And Attractive Style Of Writing
One of the most important steps in tailoring the perfect content for your event. It has to be attractive. The viewer has to be bombarded with mental images of your writing. It should create a mental impression of the event and how fun it will be. You can do so by writing in pointers. In these bullet points, you can write the highlights of the event such as rain dance, or a famous movie star’s visit, good food, etc. In this way, the reader is attracted to the event and is ensured by the fun that he/she will have. It has to be a convincing piece of writing and not something random.
6. Use A Conversational Tone In Your Content
One of the key features for writing content for event promotion. You have to use an informal tune; if one chooses to write in a professional or a formal manner, then the reader perhaps loses his/her Interest. Of course, if it’s a professional event, then one has to maintain decorum, but if it’s something that is fun and sociable, then it’s best you use a conversational tone. In this way, you will be able to generate the readers’ confidence and also develop a sense of camaraderie with them. You can use phrases like “We will be waiting for you”, “See you there” or “Don’t miss out on this fun opportunity”.
These were some of the ways in which you can curate content for your readers. Little things like focusing on the font size and style will help you in gaining the reader’s attention. You can hire a content writing company in India that deals with event promotion and ideas. However, there are many such companies that you can choose from. It’s always better to work under the expertise of a professional because they are better trained. If you do plan to write, then tailor your content in such a way that it attracts the reader, reveals only that is required and highlights things that are important.
Guest Blogger – Heena Ansari is a digital marketer, professional content writer, and a blogger at Italics, a content writing company in Delhi. She aims to give writing skills tips & guide for a beginner and help them to grow their career in content writing. She also interested in Blogging so she created the Techpuzz which is a Best Guest blogging site that accpet guest posts of different kind of niche.