Event Promotion on the Big Screen — AllEvents x Connplex
You posted the Instagram reel. You boosted the Facebook ad. You sent three email blasts and one “last chance” follow-up that you’re not entirely proud of. And somewhere between the hashtag research and the ad spend, one question keeps nagging: did the right people actually see this?
Here’s a different scenario. Someone walks into a cinema in Ahmedabad, grabs popcorn, looks up at the lobby screen—and sees your comedy night happening this Saturday, 3 km away. They didn’t search for it. They didn’t scroll past it at 2 AM. They just... saw it. While waiting for a movie. In real life.
That’s not a hypothetical anymore. AllEvents has partnered with Connplex Smart Theatres to display events on digital signages across 300+ cinema screens in 18+ states across India.
Your event promotion just escaped the phone screen.
AllEvents and Connplex Smart Theatres have partnered to display events on digital signages inside and outside cinema theatres across 300+ screens in 18+ states in India. Event promotion now has a physical channel: organizers who list events on AllEvents can have their events appear on cinema lobby screens, hallway displays, and exterior signages—reaching entertainment-seeking audiences without extra effort or cost. This is offline event promotion powered by AllEvents’ digital discovery engine.
Meet Connplex — India’s fastest-growing cinema chain
If you haven’t heard of Connplex yet, the numbers will catch your attention.
Founded in 2019 with a single screen in Ahmedabad, Connplex Smart Theatres has grown into India’s fastest-growing smart luxury cinema chain. In just seven years:
But the scale isn’t even the interesting part. What makes Connplex different is where they build. While big multiplex chains fight over mall spots in metros, Connplex went the other way—into Tier 2 and Tier 3 cities. Jajpur. Sangamner. Bharuch. Nawada. Places where a luxury cinema experience didn’t exist until Connplex showed up.
They operate in three formats—Express, Signature, and Luxuriance—serving everything from compact smart theatres in smaller towns to full luxury experiences in bigger cities. They’re listed on NSE Emerge. They won the Times Business Awards 2024-25 for Innovation in Entertainment. And they’re not slowing down—with plans to scale well beyond their current footprint.
The audience they’ve built? Regular moviegoers across India’s fastest-growing entertainment venues. People in entertainment mode. People in “what should we do this weekend?” mode.
Now imagine your event showing up in front of that audience.
Connplex’s focus on Tier 2 and Tier 3 cities gives event organizers physical visibility in markets where offline promotion was previously limited to flyers and word of mouth—now 300+ screens across 18+ states serve as event promotion displays.
How does event promotion on cinema screens work?
Partnerships mean nothing without specifics. So here’s what’s actually happening.
AllEvents events are now displayed on digital signages both inside and outside Connplex theatres across India. Here is how the promotion works:
Inside Connplex theatres—lobby screens, hallway displays, and pre-show screens now show curated event picks from AllEvents. Not generic ads. Actual events happening nearby—concerts, food festivals, art exhibitions, standup shows, workshops, community gatherings. The kind of things that make a city feel alive.
Outside Connplex theatres—entrance displays and exterior digital signages visible to foot traffic and passersby. You don’t even need a movie ticket to see them. You’re walking past, you notice a food festival happening next Saturday, curiosity kicks in.
This isn’t a static poster that goes up once and fades into the background. It’s dynamic, rotating, and curated—pulling from AllEvents’ discovery engine to surface what’s relevant, timely, and worth your time.
Think of it this way:
- Organizer lists event on AllEvents You create your event listing as usual—no new tools, no extra steps.
- AllEvents curates featured events The discovery engine selects relevant, timely events for physical display.
- Events appear on Connplex digital signages Inside lobbies and outside entrances—across 300+ screens in 18+ states.
- Moviegoers and passersby discover events An Ahmedabad comedy night shows up on Gujarat screens. A Hyderabad art exhibition catches a moviegoer’s eye before the 7:30 show.
- They RSVP or buy tickets on AllEvents Phone out, quick tap, weekend plans sorted. Saturday just got a whole lot more interesting.
The discovery algorithm that powers AllEvents on your phone now has a physical output. Same intelligence, bigger screen.
Why does this matter if you promote events?
If you’re an event organizer, this is where you should start paying attention. This partnership changes how to promote an event in India—here’s why.
A promotion channel that didn’t exist before
Event promotion has been stuck in the same loop for years—social media, email, paid ads, rinse, repeat. The returns are shrinking. Organic reach on Instagram? Down. Cost per click on Facebook? Up. Attention spans? Don’t even ask. This partnership breaks that loop by putting your event in front of people in a physical space where they’re already thinking about entertainment.
The audience is already primed
People standing in a cinema lobby are entertainment-minded by default. They left the house. They chose to do something fun. They’re exactly the kind of people who would attend your event—they just haven’t heard about it yet. Until now.
Scale without extra work
Here’s the part that matters for organizers without a marketing department (which is most of you): you don’t need to negotiate with cinemas, design billboard creatives, or manage a physical ad campaign. Your event is on AllEvents. It shows up on Connplex screens. That’s the entire process. No new tools. No extra budget. No additional headaches.
Reach into cities that weren’t reachable before
If you’re running events in Tier 2 or Tier 3 cities, offline event promotion has historically meant flyers and word of mouth. Maybe a banner if you’re feeling ambitious. Connplex’s focus on smaller cities means organizers in places like Jajpur, Sangamner, and Nawada now get physical visibility that was previously impossible without serious money.
A genuinely diverse audience
Moviegoers aren’t a niche demographic. They span every age, interest, and income bracket. Your jazz night, your startup networking meetup, your weekend food market—they all find a different slice of that cinema audience. And that cross-pollination is something social media algorithms rarely deliver.
300,000+ organizers already use AllEvents to fill seats. This partnership gives all of them—from independent promoters to venue operators—a new channel they didn’t have to ask for. It just showed up.
Event organizers who list on AllEvents now get access to a physical offline event promotion channel across 300+ cinema screens—no extra cost, no extra effort, no billboard creatives needed.
For attendees: event discovery just got ambient
This isn’t only a story for organizers.
Event discovery has always required intent. You open an app. You type a search. You scroll through results. You make a decision. It works—but it only reaches people who are actively looking.
This partnership flips that. Events now find you—while you’re doing something else entirely.
Waiting for a movie? There’s a live music night happening this Friday, 2 km from the theatre. Walking past a Connplex on your evening stroll? A weekend art market catches your eye on the exterior screen. You weren’t looking for plans. But now you have them.
For people in smaller cities, this is especially meaningful. Many don’t actively search for local events—not because they don’t want to go, but because they assume there’s nothing happening. Seeing events on a cinema screen changes that assumption. It normalizes the idea that their city has things going on. Things worth attending. Things worth telling friends about.
Why physical meets digital is the future of event marketing strategies
Now zoom out.
For the last decade, event marketing has lived almost entirely in the digital world. Social media posts. Email campaigns. SEO. Paid ads. And it worked—until it started to plateau. Organic reach is declining across every major platform. Ad costs keep climbing. And people have gotten remarkably good at tuning out promotional content on their phones.
Cinema environments tell a different story. People are engaged, undistracted, and in a receptive mindset—the opposite of scrolling past an ad on Instagram at midnight.
How does offline event promotion compare to digital?
| Factor | Digital Event Promotion | Physical Event Promotion (Cinema Screens) |
|---|---|---|
| Audience mindset | Distracted, scrolling | Engaged, entertainment-seeking |
| Recall rates | Lower (standard digital benchmarks) | Significantly higher (cinema environment) |
| Geographic targeting | Broad, algorithm-dependent | Hyperlocal—events near the theatre |
| Cost for organizers | Paid ads, increasing CPC | No extra cost via AllEvents listing |
| Audience reach | Limited by followers and ad budget | Foot traffic + moviegoers across 300+ screens |
| Discovery type | Active search required | Passive, ambient discovery |
Smart physical placements—digital screens in high-traffic entertainment venues—are where event promotion goes next. Not replacing digital—layering physical on top of it. Online discovery plus offline visibility. Both channels, working together.
For AllEvents, this partnership is a statement. The discovery engine that 20 million people use every month, across 40,000+ cities, with 200M+ events—that engine now has a physical presence. It exists where people gather in real life, not just on their phones.
We’re not just a digital platform anymore. We’re building an event discovery layer that meets people wherever they are—online and off.
The most effective event marketing strategies going forward will combine digital discovery with physical visibility—and the AllEvents x Connplex partnership is the first large-scale implementation of this approach in India’s event industry.
What this means for you
If you’re an organizer: your events now have a chance to appear on cinema screens across India. No extra steps, no extra cost. List your event on AllEvents, and it enters a distribution network that spans both digital and physical spaces. Your next event deserves to be seen by more people than your Instagram followers.
If you’re someone who goes to the movies: look up next time you’re at a Connplex. Your weekend plans might already be on the wall.
Remember that Instagram reel and the three email blasts? They’re still worth doing. But your event promotion just got a new screen.
And this one’s 30 feet wide.
Ready to put your event on the big screen?
List your event on AllEvents and reach entertainment-seeking audiences across 300+ Connplex cinema screens in 18+ states—no extra cost, no extra effort.
List Your Event on AllEventsFrequently Asked Questions
How do I get my event displayed on Connplex cinema screens?
List your event on AllEvents. Featured and special events are automatically curated and displayed on Connplex digital signages across 300+ screens in 18+ states. No separate application, extra budget, or billboard creative is needed—your AllEvents listing is the entry point.
What is offline event promotion?
Offline event promotion refers to marketing events through physical channels rather than digital ones—such as cinema screen displays, billboards, flyers, and in-venue signage. The AllEvents x Connplex partnership is a modern form of offline event promotion, using digital signages in cinema lobbies and entrances to surface nearby events to moviegoers and passersby.
Does the AllEvents x Connplex partnership cost extra for organizers?
No additional cost or effort is required from event organizers. When you list your event on AllEvents, it becomes eligible to appear on Connplex cinema screens as part of AllEvents’ curated event promotion. There are no new tools to learn, no billboard creatives to design, and no extra budget to allocate.
Which cities have Connplex Smart Theatres?
Connplex Smart Theatres operates 300+ screens across 18+ states in India, with a strong focus on Tier 2 and Tier 3 cities including Jajpur, Sangamner, Bharuch, and Nawada. They also have properties in larger cities like Ahmedabad, with plans for continued expansion across India.
How does cinema advertising compare to digital advertising for events?
Cinema advertising reaches audiences in a focused, entertainment-ready mindset—unlike digital ads that compete with endless scrolling and shrinking attention spans. Cinema environments deliver significantly higher recall rates than standard digital ads. The AllEvents x Connplex partnership combines this high-attention physical channel with AllEvents’ digital discovery engine for dual-channel event promotion.
