# Event Details - **Event Name**: Negotiation & Closing: Winning Without Discounting - **Event Start and End Date**: Fri, 09 Oct, 2026 at 02:00 pm – Fri, 09 Oct, 2026 at 04:30 pm (+01:00) - **Event Description**: This high-impact, interactive masterclass is designed for business owners, sales professionals, and client-facing teams who want to improve.About this EventThis high-impact, interactive masterclass is designed for business owners, sales professionals, and client-facing teams who want to improve how they negotiate, protect margin, and confidently close deals.It focuses on one core truth: People don’t lose deals because of price. They lose them because they don’t understand value.By the end of the session, delegates will:* Understand the psychology behind negotiation (why buyers push back)* Learn how to control conversations without being pushy* Gain practical frameworks to handle objections confidently* Improve closing techniques without resorting to discounting* Leave with real phrases, structure, and confidence to apply immediately1. The Truth About NegotiationWhy most people get negotiation wrongThe difference between negotiation vs. value conversationThe biggest mistake: negotiating too earlyReframing “price objections”Key takeaway: Negotiation starts long before price is mentioned2. The Psychology of the BuyerHow modern buyers actually make decisionsLogic vs emotion (what they say vs what they mean)Fear, risk, and the need for certaintyWhy “I need to think about it” really happensInteractive Exercise: Break down real-life objections from the room3. Controlling the ConversationHow to lead without sounding like a salespersonAsking better questions (and actually listening… rare skill, apparently)Positioning yourself as the trusted advisorCreating urgency without pressureFramework: Simple questioning model to uncover real buying motives4. Handling Objections Like a ProThe most common objections:“It’s too expensive”“We’re speaking to others”“Now’s not the right time”What to say (and what definitely not to say)Turning resistance into progressParticipants practise responses (this is where it clicks)5. Closing Without Discounting Why discounting kills your business (slowly… painfully…)How to close naturally and confidentlyRecognising buying signalsSimple closing techniques that feel human, not scriptedKey takeaway: Closing isn’t a moment. It’s a process.6. Bringing It All TogetherReal-world applicationPersonal action planningWhat to do differently tomorrowKey Outcomes for AttendeesIncreased confidence in negotiation situationsImproved conversion ratesStronger margin protectionBetter quality client conversationsClear structure to follow in real sales scenariosFree flowing tea/coffee provided on the day.DARREN NEILL - SALES GEEKDarren Neill is an inspiring public speaker, sales strategist, and trusted growth partner for ambitious businesses. As lead Geek at Sales Geek for East, Central and West Lancashire, Darren and his team work with organisations of all sizes to unlock potential, drive consistent sales performance, and develop people into confident, capable leaders.With a background in building and scaling high-performing sales teams, Darren brings structure, clarity, and strategic focus — but it’s his passion for people that sets him apart. His mission is simple yet powerful: to leave every person and business in a significantly better place than when he found them. Whether he’s working with a start-up or an established SME, his energy, empathy, and no-nonsense coaching style help individuals tap into strengths they didn’t know they had.Known for his ability to inspire and empower, Darren is a sought-after speaker who delivers thought-provoking, practical sessions that stick. He specialises in sales psychology, leadership development, and building bulletproof sales processes that scale with the businessBOOK YOUR PLACE NOW! https://cdn-az.allevents.in/events5/banners/5e245620-9de4-11f1-86dd-a9509dccaf4b-rimg-w740-h740-dc080808-gmir.jpg https://cdn-az.allevents.in/events7/banners/5e548de0-9de4-11f1-86dd-a9509dccaf4b-rimg-w1200-h286-dc486848-gmir.png https://cdn-az.allevents.in/events3/banners/5e849e90-9de4-11f1-86dd-a9509dccaf4b-rimg-w1200-h662-dcf8f8f8-gmir.jpg - **Event URL**: https://allevents.in/blackburn/negotiation-and-closing-winning-without-discounting/100001989987392861 - **Event Categories**: business, performances, entertainment - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 2 hours 30 minutes - Location: Blackburn College - Industry Collaboration Zone - Languages: English ## Ticket Details - **Ticket Price Range**: min: 27.8, max: 54.88, currency: GBP ## Event venue details - **city**: Blackburn - **state**: EN - **country**: United Kingdom - **location**: Blackburn College - Industry Collaboration Zone - **lat**: 53.7482528 - **long**: -2.4885454 - **full address**: Blackburn College - Industry Collaboration Zone, Feilden Street, Blackburn, United Kingdom ## Event gallery - **Alt text**: Negotiation & Closing: Winning Without Discounting - **Image URL**: https://cdn-az.allevents.in/events9/banners/b821f83d6fb72ab4584e4b2c13f3781e63b80833d5f63a6b79798facc2a26df0-rimg-w1200-h900-dc6f685c-gmir.jpg?v=1784393655 ## FAQs - **Q**: When and where is Negotiation & Closing: Winning Without Discounting being held? - **A:** Negotiation & Closing: Winning Without Discounting takes place on Fri, 09 Oct, 2026 at 02:00 pm to Fri, 09 Oct, 2026 at 04:30 pm at Blackburn College - Industry Collaboration Zone, Feilden Street, Blackburn, United Kingdom. - **Q**: Who is organizing Negotiation & Closing: Winning Without Discounting? - **A:** Negotiation & Closing: Winning Without Discounting is organized by Janine Smith. - **Q**: Who is this event for? Is it right for me? - **A:** Negotiation & Closing: Winning Without Discounting is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Blackburn, this event is thoughtfully curated to deliver a standout experience worth every moment. If Negotiation & Closing: Winning Without Discounting sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Negotiation & Closing: Winning Without Discounting", "image": "https://cdn-az.allevents.in/events9/banners/b821f83d6fb72ab4584e4b2c13f3781e63b80833d5f63a6b79798facc2a26df0-rimg-w1200-h900-dc6f685c-gmir.jpg?v=1784393655", "startDate": "2026-10-09T14:00:00+01:00", "endDate": "2026-10-09T16:30:00+01:00", "url": "https://allevents.in/blackburn/negotiation-and-closing-winning-without-discounting/100001989987392861", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Blackburn College - Industry Collaboration Zone", "address": { "@type": "PostalAddress", "streetAddress": "Feilden Street", "postalCode": "BB2 1LH", "addressLocality": "Blackburn", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "53.7482528", "longitude": "-2.4885454" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "This high-impact, interactive masterclass is designed for business owners, sales professionals, and client-facing teams who want to improve.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-07-18", "availabilityEnds": "2026-10-09T16:30:00+01:00", "validFrom": "2026-07-18", "lowPrice": "27.80", "highPrice": "54.88", "price": "27.80", "url": "https://allevents.in/blackburn/negotiation-and-closing-winning-without-discounting/100001989987392861" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-07-18", "availabilityEnds": "", "validFrom": "2026-07-18", "url": "https://allevents.in/blackburn/negotiation-and-closing-winning-without-discounting/100001989987392861", "price": "54.88", "name": "Cabaret Style Seating" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-07-18", "availabilityEnds": "", "validFrom": "2026-07-18", "url": "https://allevents.in/blackburn/negotiation-and-closing-winning-without-discounting/100001989987392861", "price": "27.80", "name": "Cabaret Style Seating (2 for 1 offer)" } ], "organizer": [ { "@type": "Organization", "name": "Janine Smith", "url": "https://allevents.in/org/janine-smith/17689053" } ] } ] ```