How to Win Business in a World That No Longer Trusts Websites

Registration from 9.00am with pastries and a chance to network. We'll then hand over to Darren who will take you through the session.

The morning will culminate with a connect and grow section over a superb buffet lunch at 12noon and further networking.

In a world of AI-generated content, fake reviews, and generic marketing noise, the modern buyer craves authenticity. They scroll before they search, validate before they buy, and decide long before your first conversation.

This seminar cuts through the noise to show you how to sell socially, with purpose, personality, and presence. You’ll discover how to build a personal brand that attracts buyers, not chases them, and how to turn your network into a living, breathing sales engine.

We’ll cover:

• How to build digital trust in an age where everyone’s selling something.
• The new buyer journey, why validation now happens on LinkedIn, Facebook and Instagram, not Google.
• Creating scroll-stopping content that converts curiosity into conversations.
• Using your personality as your superpower (and why that’s your biggest differentiator).
• Turning likes and comments into leads and customers without ever being “salesy.”

Social selling isn’t about posting more, it’s about connecting better.

Learn how to make your digital footprint work as hard as you do, and watch what happens when your network starts selling for you

DARREN NEILL - SALES GEEK

Darren Neill is an inspiring public speaker, sales strategist, and trusted growth partner for ambitious businesses. As lead Geek at Sales Geek for East, Central and West Lancashire, Darren and his team work with organisations of all sizes to unlock potential, drive consistent sales performance, and develop people into confident, capable leaders.

With a background in building and scaling high-performing sales teams, Darren brings structure, clarity, and strategic focus — but it’s his passion for people that sets him apart. His mission is simple yet powerful: to leave every person and business in a significantly better place than when he found them. Whether he’s working with a start-up or an established SME, his energy, empathy, and no-nonsense coaching style help individuals tap into strengths they didn’t know they had.

Known for his ability to inspire and empower, Darren is a sought-after speaker who delivers thought-provoking, practical sessions that stick. He specialises in sales psychology, leadership development, and building bulletproof sales processes that scale with the business

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