

# Event Details

- **Event Name**: Driving Business Growth in the West Midlands through Servitization
- **Event Start and End Date**: Thu, 16 Apr, 2026 at 09:00 am – Thu, 16 Apr, 2026 at 02:00 pm (+01:00)
- **Event Description**: Driving Business Growth in the West Midlands through Servitization: A Business Model Innovation WorkshopAbout this EventPlease join us for this invitation-only workshop on driving business growth in the West Midlands through Servitization, hosted by the Advanced Services Group at Aston University, and the West Midlands Combined Authority.The ContextEconomic growth remains a key priority for the UK government in national and regional policymaking, but while many policies aim to accelerate the growth agenda, business model innovation - particularly Servitization - remains underexplored and underutilised in the UK.World-leading research from Aston University’s Advanced Services Group shows that servitization – the act of expanding a business model from selling standalone products to delivering services, or integrated product-service systems – is a proven strategy for businesses to enhance their competitiveness and resilience in manufacturing. Servitization improves business performance, strengthens innovation ecosystems, and should be championed by UK policymakers as a pivotal additional source of regional and national productivity growth.Event ObjectivesThis workshop will bring together key regional stakeholders in business leadership and policymaking in order to:✅Showcase evidence-based insights on how servitization drives business growth and productivity in manufacturing firms✅Discuss how businesses across the West Midlands region might benefit from this research by exploring and adopting business model innovation through Servitization✅Explore the specific risks, challenges and opportunities of the Servitization model and provide practical guidance on implementation strategies for SMEs✅Explore how research insights on Servitization might be used to inform wider business growth strategies and economic policy in the West Midlands and beyond.Full joining instructions will be sent via email three days before the event. If you experience any issues with registration or require further information, please contact re-impact@aston.ac.uk.  https://cdn-az.allevents.in/events9/banners/74fcace0-151c-11f1-8ae5-771ed3dbcff0-rimg-w1200-h205-dcffffff-gmir.jpg Agenda🕑: 09:00 AM - 09:10 AMWelcome &amp; Opening Remarks🕑: 09:10 AM - 09:30 AMThe Productivity Challenge - Not just a buzz word🕑: 09:30 AM - 09:55 AMWhat is Servitization and why does it matter? 🕑: 09:55 AM - 10:40 AMService Value Proposition Design 🕑: 10:40 AM - 11:00 AMRisks and Challenges around Servitization Info: How businesses can implement Servitization responsibly 🕑: 11:00 AM - 11:20 AMBreak🕑: 12:20 PM - 12:35 PMThe Big Business Case for Servitization Info: Evidence from 700 UK manufacturing firms🕑: 12:35 PM - 01:00 PMInteractive Group Discussion Info: Insights and Experiences from industry and policy stakeholders, with an opportunity to ask questions🕑: 01:00 PM - 01:15 PMPolicy Impact and Closing Remarks🕑: 01:15 PM - 02:00 PMNetworking &amp; Informal Discussions Info: Lunch and refreshments provided
- **Event URL**: https://allevents.in/birmingham/driving-business-growth-in-the-west-midlands-through-servitization/100001983853695808
- **Event Categories**: Business, Workshops, Contests
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fdriving-business-growth-in-the-west-midlands-through-servitization-tickets-1983853695808
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Birmingham
- **state**: EN
- **country**: United Kingdom
- **location**: John Cadbury House - Aston University
- **lat**: 52.48323689999999
- **long**: -1.8931083
- **full address**: John Cadbury House - Aston University, 190 Corporation Street, Birmingham, United Kingdom

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Aston University (https://allevents.in/org/aston-university/27528475)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events6/banners/a38f3c87bd7bf38b0c2ec10994fde39528a06d0ab84c318ba60d427f1b4e4481-rimg-w1200-h675-dc653179-gmir.jpg?v=1772334779
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events6/banners/aa2a4094a8a32ceb99c7a9fe761a5e73fefc27ea1b43e9b431341f2c60151576-rimg-w400-h400-dc653179-gmir.jpg?v=1772334779

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 16 Apr, 2026 at 09:00 am (+01:00)
- **Q**: Where is the event happening?
  - **A:** John Cadbury House - Aston University, 190 Corporation Street, Birmingham, United Kingdom
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** Aston University
- **Q**: What type of event is this?
  - **A:** Business, Workshops, Contests
- **Q**: Where can I find ticket details about Driving Business Growth in the West Midlands through Servitization ?
  - **A:** You can find ticket details about this event on AllEvents.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "Driving Business Growth in the West Midlands through Servitization",
        "image": "https://cdn-az.allevents.in/events6/banners/a38f3c87bd7bf38b0c2ec10994fde39528a06d0ab84c318ba60d427f1b4e4481-rimg-w1200-h675-dc653179-gmir.jpg?v=1772334779",
        "startDate": "2026-04-16T09:00:00+01:00",
        "endDate": "2026-04-16T14:00:00+01:00",
        "url": "https://allevents.in/birmingham/driving-business-growth-in-the-west-midlands-through-servitization/100001983853695808",
        "eventStatus": "https://schema.org/EventScheduled",
        "location": {
            "@type": "Place",
            "name": "John Cadbury House - Aston University",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "190 Corporation Street",
                "postalCode": "B4 6QD",
                "addressLocality": "Birmingham",
                "addressRegion": "EN",
                "addressCountry": "GB"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "52.48323689999999",
                "longitude": "-1.8931083"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "Driving Business Growth in the West Midlands through Servitization: A Business Model Innovation Workshop",
        "offers": [
            {
                "@type": "AggregateOffer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-01",
                "availabilityEnds": "2026-04-16T14:00:00+01:00",
                "validFrom": "2026-03-01",
                "lowPrice": "0.00",
                "highPrice": "0.00",
                "price": "0.00",
                "url": "https://allevents.in/birmingham/driving-business-growth-in-the-west-midlands-through-servitization/100001983853695808"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-01",
                "availabilityEnds": "",
                "validFrom": "2026-03-01",
                "url": "https://allevents.in/birmingham/driving-business-growth-in-the-west-midlands-through-servitization/100001983853695808",
                "price": 0,
                "name": "General Admission"
            }
        ],
        "organizer": [
            {
                "@type": "Organization",
                "name": "Aston University",
                "url": "https://allevents.in/org/aston-university/27528475"
            }
        ]
    }
]
```