

# Event Details

- **Event Name**: Branding Birmingham: Future Ambitions and an Evolving Identity
- **Event Start and End Date**: Thu, 26 Mar, 2026 at 06:00 pm – Thu, 26 Mar, 2026 at 08:00 pm (+00:00)
- **Event Description**: Join RSA Fellows in Birmingham to discuss future opportunities to define and shape the city of Birmingham.About this EventJoin us with former West Midlands Mayor, Sir Andy Street CBE and other thought leaders, local stakeholders, creatives and policymakers to analyse the challenges and explore the strategies for branding Birmingham in a way that reflects its evolving identity and future ambitions.Birmingham is a city with a rich industrial heritage, vibrant cultural scene and a diverse population. In 2026, there is a unique opportunity to redefine and elevate Birmingham’s brand, positioning it as a leading destination for innovation, creativity and inclusive growth.We’ll explore and discuss:• Birmingham’s unique strengths and assets that can be leveraged in branding efforts.• How we can foster collaboration between public, private and community sectors to shape the city’s narrative.• Successful branding initiatives from other cities and regions as inspiration.• Actionable recommendations for Birmingham’s brand strategy in 2026.Our SpeakersSir Andy Street CBE is the founder and Co-Chair of Prosper UK, a new organisation working to restore pragmatic, solutions-focused politics in Britain. Prior to launching Prosper UK, Sir Andy served as the first Mayor of the West Midlands from 2017 to 2024, helping to establish the West Midlands Combined Authority and oversee a huge influx of public and private investment into his home region. He was also the managing director of John Lewis for nearly 10 years (having started his career there as a graduate trainee), guiding the employee-owned business to one of the most successful spells in its history – culminating in the department store chain being named the most trusted brand in Britain. A proud Brummie, he currently chairs Birmingham Repertory Theatre and previously chaired the Greater Birmingham and Solihull Local Enterprise Partnership. He has also served as the lead non-executive director for the Department for Communities and Local Government, and as a member of the Prime Minister’s Business Advisory Group. He was awarded a CBE in 2015 for services to economic growth and was knighted in 2025 for services to public service.Professor Tahir Abbas FRSA FAcSS is Professor of Criminology and Global Justice in the Department of Society and Politics and Director of the Centre on Radicalisation, Inclusion, and Social Equity (RISE) at the School of Law and Social Sciences, Aston University. His research programme examines the intersection of political alienation, institutional trust, and identity-based marginalisation in contemporary democracies, with particular emphasis on how cultural narratives reshape state-citizen relationships beyond material interest.Prior to his current appointment, Professor Abbas held the Chair of Radicalisation Studies at the Institute of Security and Global Affairs, Leiden University, The Hague, where he directed comparative research on pathways to political violence and institutional disengagement across European contexts. He has served as Senior Research Fellow at the Royal United Services Institute (RUSI), London, contributing policy analysis on community resilience and counter-radicalisation to UK and international security institutions; Professor of Sociology at Istanbul University; and Reader in Sociology and founding Director of the Centre for the Study of Ethnicity and Culture at the University of Birmingham. He was Scientific Coordinator of the European Commission H2020 DRIVE project (Determining multi-level led causes and testing intervention designs to reduce radicalisation, extremism and political violence in north-western Europe through social inclusion), a €3 million multi-site investigation into the structural and psychological determinants of radicalisation.Taking part in RSA in-person eventsTo participate in this event, you will need to register for a ticket so that we can manage capacity. Our events are frequently oversubscribed so if you are subsequently unable to attend, please cancel your Eventbrite booking so we can make room for others on the Wait List.Accessibility and InclusivityAt the RSA, we strive to create an inclusive and supportive environment for all Fellows. We ask that you fill out the accessibility requirements box in your Eventbrite booking form in advance of our events to ensure that we can accommodate such requirements.Join Circle and connect with others who attend this eventJoin Circle, the RSA’s community platform, to stay up to date on the latest events and connect with Fellows across the world. To get started on Circle, you need to have an RSA account. If you already have an account, your account details will be the same for Circle.Data and Personal InformationBy registering for this event you consent to receiving communications about this event, both before and after, and you agree to the sharing of your name, organisation &amp; title with the Fellow(s) and/or partner organisation(s) hosting this event. Attendees also agree to the sharing of their name and organisation with other delegates at the event so that they might contact you. If you do not wish this information to be shared, please let us know by emailing: fellowship@rsa.org.uk.Please note that filming/photography may take place at this event for promotional and archival purposes. If you would prefer not to be photographed, please let us know by contacting fellowship@rsa.org.uk.The information you provide when registering for an event will be retained by the RSA and will be used to record attendance at the event. To understand more about how the RSA uses your data, please see our Privacy Policy.Please be aware that registrations will close two hours before the event is due to start.
- **Event URL**: https://allevents.in/birmingham/branding-birmingham-future-ambitions-and-an-evolving-identity/100001983876743745
- **Event Categories**: art, theatre
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fbranding-birmingham-future-ambitions-and-an-evolving-identity-tickets-1983876743745
- **Ticket Price Range**: min: 0, max: 0, currency: GBP

## Event venue details

- **city**: Birmingham
- **state**: EN
- **country**: United Kingdom
- **location**: Library of Birmingham
- **lat**: 52.4794163
- **long**: -1.9084593
- **full address**: Library of Birmingham, Centenary Square, Birmingham, United Kingdom

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: RSA Fellowship (https://allevents.in/org/rsa-fellowship/23443458)

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- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events3/banners/8cd3a0538f6b278a803c7e1036015f516e5c7d9681270ee6f7c361b98da0d098-rimg-w400-h400-dcd6d8d4-gmir.jpg?v=1772838093

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 26 Mar, 2026 at 06:00 pm (+00:00)
- **Q**: Where is the event happening?
  - **A:** Library of Birmingham, Centenary Square, Birmingham, United Kingdom
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 GBP
- **Q**: Who is organizing the event?
  - **A:** RSA Fellowship
- **Q**: What type of event is this?
  - **A:** art, theatre
- **Q**: Where can I find ticket details about Branding Birmingham: Future Ambitions and an Evolving Identity ?
  - **A:** You can find ticket details about this event on AllEvents.

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