# Event Details - **Event Name**: Amazon Advertising (PPC) and SEO Training Course - Birmingham - **Event Start and End Date**: Tue, 23 Jun, 2020 at 01:00 pm – Fri, 06 Nov, 2026 at 01:00 pm (+01:00) - **Event Description**: Learn to rank your Amazon products organically and increase your Advertising sales.About this EventAmazon is fast becoming the consumer’s first port of call for online shopping. That means it’s the obvious choice for private label sellers, retailers, brands, and wholesalers to increase their presence on Amazon.As a result, Amazon is becoming a crowded marketplace, making it more difficult for new sellers to be found. This is where Amazon SEO and Amazon Advertising play a considerable role in helping your business to stand out from the crowd.Amazon SEO aims to increase your product visibility organically, and Amazon Advertising helps you gain the sponsored position on page #1.This training course from Online Seller UK shows you how to improve your product’s organic ranking and get the best from Amazon Advertising.** If you prefer to book online training, we can help with that too. Get in touch to discuss.Who is this workshop suited for?Seller Central Users, Vendor Central Users, Digital MarketersAmazon Search Engine Optimisation• Best practises for optimising product content• Amazon SEO ranking factors• Amazon product reviews best practicesKeyword Research and Best Practices• Finding the right keywords for your product• Amazon keywords tools• Finding keywords that are ranking for your products• Competitor keywords analysis• Keyword research with Google keywords plannerGetting started with Advertising Campaigns• Live Demo: sponsored product ads• Keyword types, Broad, Phrase, Exact Match• Automatic Campaigns vs Manual campaigns• Amazon Product Target adsCampaign Structure• Basic Campaign Structure• Best PracticesAdvertising Reporting• Understanding Amazon PPC Metrics• Understanding Search term and Product placement reportsOptimising Campaigns Performance• Managing Bids• How to go about product variations ads• Negative keyword best practices• Bid strategy to increase sales• Analyse search terms reportsAmazon Advertising for Brands – Sponsored Brands• Live demo: Sponsored brands ads• A/ B testing• Optimising sponsored brands• Analyse sponsored brands reportsAmazon Advertising for Brands – Product Display Ads• Live Demo: Product display Ads• A/ B Testing• Optimising Product Display AdsAmazon Bid Management Tools• Introduction to bid management tools• Creating a Portfolio for your products• Portfolio bid strategiesCompetitor PPC Analysis• Spying competitor converting keywordsCreating your own Amazon Advertising PlanBuilding your brand content on Amazon• Amazon A+ best practices• Amazon Store design best practices• Amazon store traffic analytics• External Amazon store promotionAmazon Attribution ( NEW )• What is Amazon Attribution?• Setting up tracking• Types of media that can be applied• Understanding the attribution metricsPrerequisites for this courseThis course is aimed at digital marketers, seller central users, vendor central users and typically delegates have experience of using Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.═══════════════════════════════Can’t make it to Birmingham or looking for a bespoke course? We are happy to provide in-house Amazon training to you and your team.Call us on 0333 33 95002. Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read ) * Register as an Individual, if you are not VAT registered.If you're seeking expert Amazon Advertising and SEO services to boost your visibility and sales, we're here to help. Discover how we can transform your strategy—learn more today. https://cdn-az.allevents.in/events4/banners/1d169700-c3fc-11f0-99e0-53dea6c953a2-rimg-w1200-h539-dc3f434f-gmir.jpg TESTIMONIALS| Rachel Wedley, SizzixPrabhat has an incredible insight into Amazon, he shows both positives and negatives of Amazon and isn’t biased toward being a seller or vendor. He’s helped to build my knowledge on Amazon Advertising and also the SEO aspect of Amazon and how important it is that both of these are working in unison. Great course and I would recommend to anyone who wants to build or start their knowledge on Amazon!| Giles Polito, Equip OutdoorPrabhat adapted his Amazon content to our needs and gave us some excellent insight. He listens but also really knows his stuff. Would consider sending other members of the team on the course!Just a few of the fantastic organisations who’ve attended our previous training. https://cdn-az.allevents.in/events7/banners/1d9081f0-c3fc-11f0-aa12-1bc58e46eb9e-rimg-w1200-h500-dcffffff-gmir.jpg - **Event URL**: https://allevents.in/birmingham/amazon-advertising-ppc-and-seo-training-course-birmingham/1000099976642830 - **Event Categories**: workshops, digital-marketing, virtual, shopping - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Location: Comfort Inn Birmingham - Languages: English ## Ticket Details - **Ticket Price Range**: min: 300, max: 300, currency: GBP ## Event venue details - **city**: Birmingham - **state**: EN - **country**: United Kingdom - **location**: Comfort Inn Birmingham - **lat**: 52.47675770000001 - **long**: -1.8982605 - **full address**: Comfort Inn Birmingham, Station Street, Birmingham, United Kingdom ## Event gallery - **Alt text**: Amazon Advertising (PPC) and SEO Training Course - Birmingham - **Image URL**: https://cdn-az.allevents.in/events8/banners/c7dd130052178ea9894f4567aec12d1b2740d15a2a939f3e42a9c28413ba48f9-rimg-w1200-h675-dcb770f3-gmir.png?v=1763414834 ## FAQs - **Q**: When and where is Amazon Advertising (PPC) and SEO Training Course - Birmingham being held? - **A:** Amazon Advertising (PPC) and SEO Training Course - Birmingham takes place on Tue, 23 Jun, 2020 at 01:00 pm to Fri, 06 Nov, 2026 at 01:00 pm at Comfort Inn Birmingham, Station Street, Birmingham, United Kingdom. - **Q**: How much do tickets cost for Amazon Advertising (PPC) and SEO Training Course - Birmingham? - **A:** Tickets for Amazon Advertising (PPC) and SEO Training Course - Birmingham are priced at GBP 300 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityEarly Bird TicketGBP 300 + GBP 50 taxAvailable - **Q**: Who is organizing Amazon Advertising (PPC) and SEO Training Course - Birmingham? - **A:** Amazon Advertising (PPC) and SEO Training Course - Birmingham is organized by Online Seller UK. - **Q**: Who is this event for? Is it right for me? - **A:** Amazon Advertising (PPC) and SEO Training Course - Birmingham is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Birmingham, this event is thoughtfully curated to deliver a standout experience worth every moment. If Amazon Advertising (PPC) and SEO Training Course - Birmingham sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Amazon Advertising (PPC) and SEO Training Course - Birmingham", "image": "https://cdn-az.allevents.in/events8/banners/c7dd130052178ea9894f4567aec12d1b2740d15a2a939f3e42a9c28413ba48f9-rimg-w1200-h675-dcb770f3-gmir.png?v=1763414834", "startDate": "2020-06-23T13:00:00+01:00", "endDate": "2026-11-06T13:00:00+01:00", "url": "https://allevents.in/birmingham/amazon-advertising-ppc-and-seo-training-course-birmingham/1000099976642830", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Comfort Inn Birmingham", "address": { "@type": "PostalAddress", "streetAddress": "Station Street", "postalCode": "B5 4DY", "addressLocality": "Birmingham", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "52.47675770000001", "longitude": "-1.8982605" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Learn to rank your Amazon products organically and increase your Advertising sales.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2025-11-17", "availabilityEnds": "2026-11-06T13:00:00+01:00", "validFrom": "2025-11-17", "lowPrice": "300.00", "highPrice": "300.00", "price": "300.00", "url": "https://allevents.in/birmingham/amazon-advertising-ppc-and-seo-training-course-birmingham/1000099976642830" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2025-11-17", "availabilityEnds": "", "validFrom": "2025-11-17", "url": "https://allevents.in/birmingham/amazon-advertising-ppc-and-seo-training-course-birmingham/1000099976642830", "price": "300.00", "name": "Early Bird Ticket" } ], "organizer": [ { "@type": "Organization", "name": "Online Seller UK", "url": "https://allevents.in/org/online-seller-uk/23206926", "description": "Online Seller UK is an e-commerce consultancy specialising in marketplaces – Amazon and eBay.TRAINING COURSE:We offer workshops and masterclasses and provide consultancy services to help you grow your Amazon and eBay sales.We also have a team of experts to help take advantage of Google Adwords and Google Analytics.Every course is delivered on a public schedule that you can find on our training page. In addition to this, we can also offer training courses in-house or with bespoke content.CONSULTANCY:We work with both seller central and vendor central accounts. Our Amazon consultancy services cover product listing, advertising, store design, and A+ pages. In addition, we are an Amazon Advertising partner, and we have worked with sellers in the UK, USA and Europe.In 2007 we started organising meetups with like-minded entrepreneurs, and in the past few years, we have been organising the Amazon conference,#AmafestUK.If you’d like to find out more about how we can help,Get In Touch Today!" } ] } ] ```