Building a BossAss Creative Business - Branding & how to be Unique
For this month's Building a BossAss Creative Business networking event we are looking at Branding as a powerful tool to help grow your creative business.
Branding isn’t just about a fancy logo and some natty hand printed paper bags. Branding is everything. And by that I mean EVERYTHING. It’s not even about what you sell, it’s about how you make your customers feel whenever they interact with you. That’s what they’ll remember days, weeks, months and even years from now.
And that, fellow creatives, boils down to one very important ingredient … and to quote Motown legends Diana Ross & Marvin Gaye:
You are everything and everything is YOU.
This fundamental concept is so important for a micro-business and solopreneur. It can be tough out there. And yet there are creatives, just like us, totally knocking it out of the park on a daily basis.
Because they dare to be different. They wear their quirks with pride. They embrace their foibles with flare. The most successful businesses are those that stand out from the crowd. They are uniquely themselves in everything they do.
Yay! I always knew that being a bit weird and quirky would be a strength one day. Hallelujah for that.
So at this BossAss Branding event we will be looking at how to inject more of the real, totally and wonderfully unique you into your business to raise your branding game. Just one small change could make all the difference. There'll be some exercises to see where you are in your own branding game.
And we have a BossAss guest joining us.
Several weeks ago I was talking to Alessia Sheldon from local charity North Devon Against Domestic Abuse and she showed me the new designs for the relaunch of the already brilliant charity shop Re:Store. What struck me most was that when she considered the branding of the swanky new Re:Love retail outlet (now open!!), she wasn’t just looking at signage for the windows and logos for the price tags and bags, she was also looking at the whole customer experience. From the minute they walked through the door she wanted them to have an entirely different and high end shopping experience. So Alessia incorporated a coffee bar and simple touches like inspirational messages on the wall. Every tiny detail was thought through and every detail formed an important part of the customer experience. This charity shop has evolved into the Selfridge version of a Dress Agency where you can pick up a Prada, Versace and Chanel … in flipping Barnstaple … I know!!!! … and raise money for North Devon’s only refuge for women and families fleeing Domestic Abuse. Different? Hell yeah!
Now that’s a totally BossAss approach to branding so I asked Alessia if she would join us and share some of her knowledge and experience. She said Yes! Yay.
Alessia has worked for some iconic brands such as Pineapple Studios - in the actual ‘80’s when everyone wanted to buy their leg warmers, have Pineapple emblazoned across their chests and dance like Leroy from Fame. She also spent 4 years with stellar league iconic brand Armani and over 4 years working for Conran. She is now Head of Retail and Community Fundraising at North Devon Against Domestic Abuse. She’s passionate about what she does and I’m thrilled that she’s joining us to share her knowledge and experience. This is brilliant case study material for us to learn from.
So if you dare to be different and are happy to embrace your wonderfully weird, quirky and unique self, join us on September 13th.
There’ll be tea, coffee, biccies and some simple exercises to see how on track you are with your own branding.
Photo by Connor Wells on Unsplash
words by me on my laptop
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