

# Event Details

- **Event Name**: WORKSHOPS: Visual  and Written Storytelling
- **Event Start and End Date**: Sat, 14 Mar, 2026 at 10:00 am – Sat, 14 Mar, 2026 at 03:00 pm
- **Event Description**: For artists and musicians ready to level up their narrative by building visual and written branding that resonates.About this EventWORKSHOP OVERVIEWIn a saturated creative landscape, talent alone is not enough. What makes an artist stand out is not only the quality of their work, but also the clarity of their narrative.This comprehensive workshop explores how storytelling, both visual and written, can become the foundation of a strong artistic brand. Learn how to strategically describe and present yourself using intentional language that creates genuine connection, while developing visual coherence that makes your work unforgettable.We'll guide you through building authentic narratives tailored to specific contexts and audiences, providing practical tools for visibility, engagement, and booking success.THE PRINCIPLES WE STAND FORWhen your storytelling is clear, your identity becomes inevitable. Use specific, intentional language that connects. Build a visual world that audiences can enter, understand, and remember.Workshop GoalsThis workshop series will equip you with strategies toPresent yourself and your music, a tool that aids in increasing visibilityBuild engagement to potentially gain active listeners.To connect with bookers and venues and book gigs effectively.Start building a memorable brand identity to create visual coherence of your craft.Craft compelling bios, pitches, and EPKs.Format: In-person, two-session workshopBoth sessions include theory and hands-on practical exercises. You are free to book one or both workshops, and we make sure that one workshop complements the other.Location:? Liane Event Space, Karl-Marx-Straße 17? Date:Saturday, March 14, 2026PROGRAM AND SCHEDULE--  Session 1: 10:30 AM - 12:00 PMTitle: Storytelling as a foundation of visual brandingHosted by: Documentary photographer and Filmmaker Astrid Scheuermann-- Lunch Break 12:00 - 13:30-- Session 2: 13:30 PM - 15:00 PMTitle: Empowering artists through written storytellingHosted by Designer and Researcher, also part of 310sessions Catherine Pérez VegaOVERVIEW OF MORNING SESSION:SESSION 1: STORYTELLING AS A FOUNDATION OF VISUAL BRANDING  https://cdn-az.allevents.in/events6/banners/aecec4d0-151c-11f1-a42f-6bbe36c86375-rimg-w1200-h600-dcf4f56a-gmir.jpg In a saturated visual world, talent is not enough. What makes an artist stand out is not only aesthetic quality, but narrative clarity. This workshop explores how storytelling can become the foundation of strong visual branding, helping artists communicate who they are, what they stand for, and why their work matters.GoalsBy the end of this session, participants will:Understand the difference between aesthetic style and narrative brandingIdentify the recurring themes and questions that shape their artistic practiceDefine their personal storytelling coreLearn how to create coherence across projects, portfolios, and public communicationDevelop a concise narrative statement that clarifies their artistic identityGain tools to strengthen emotional impact and audience connectionWhat You'll Learn:Participants will leave with:A clear framework for thinking about visual branding through storytellingA written one-sentence narrative statement defining their artistic focusA 3-layer storytelling map (themes, visual strategies, public narrative)Greater clarity about how their current portfolio communicates identityPractical strategies to build long-term artistic coherenceConfidence in presenting their work with conceptual precisionKey Distinction:Branding for artists is not about logos or marketing tricks. It is about building a world, one that audiences can enter, understand, and remember. When your storytelling is clear, your visual identity becomes inevitable.OVERVIEW OF AFTERNOON SESSION:SESSION 2: EMPOWERING MUSICIANS THROUGH STORYTELLING  https://cdn-az.allevents.in/events1/banners/af5b9b80-151c-11f1-a42f-6bbe36c86375-rimg-w1200-h600-dcf1f36d-gmir.jpg Learn how to comprehensively craft and integrate a written narrative to present your artistry and music. I will guide you through the power of words to build trust and authentic connections. Writing can become your practical tool for visibility, engagement, and booking success. Together, we will craft a narrative, evaluate EPK's and pitch techniques. You'll take home a polished artist bio, an improved EPK with clear steps, and frameworks you can use in the future to present yourself and your music.Writing and Storytelling GoalsThis series will equip you with strategies to:A narrative to present yourself and your music to increase visibilityEffective wording to gain active listeners and build engagementGain writing strategies that can aid in booking gigs effectively and connect with bookers and venuesWhat You'll Learn:Techniques to integrate your concept, presentation style, and music into a cohesive story.Key Distinction:Understanding the difference between storytelling (building connection) and telling a story (sharing information without connection).Part 1: Lecture (90 minutes)· Storytelling frameworks for musicians· Efficient word choice to engage your audience-- 20 min break --· Pitch and presentation techniques· EPK (Electronic Press Kit) strategiesPart 2: Hands-On Practice (90 minutes)Exercise A: Craft Your Short Bio (30 minutes)Write a targeted bio considering your specific audienceExercise B: EPK Evaluation (30 Minutes)** Please bring: A sample of a draft of your current EPK if possible **Receive personalised tips and actionable improvementsExercise C: Refine Your Pitch (30 minutes)Practice presenting yourself and your music with impactWhat You'll Take HomeA polished artist bioAn improved EPK with clear action stepsConfidence in pitching yourself to venues and bookersFrameworks you can use for all future presentationsAgenda?: 10:30 AM - 12:00 PMStroytelling as a foundation of Visual BrandingHost: Astrid Scheuermann?: 01:30 PM - 03:00 PMEmpowering Artists through written StorytellingHost: Catherine Pérez Vega
- **Event URL**: https://allevents.in/berlin/workshops-visual-and-written-storytelling/100001983718618789
- **Event Categories**: Art, Workshops, Entertainment, Music
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fworkshops-visual-and-written-storytelling-tickets-1983718618789
- **Ticket Price Range**: min: 30, max: 50, currency: EUR

## Event venue details

- **city**: Berlin
- **state**: BE
- **country**: Germany
- **location**: Liane Event Space
- **lat**: 52.4859135
- **long**: 13.4274006
- **full address**: Liane Event Space, Karl-Marx-Straße 17, Berlin, Germany

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: 310sessions (https://allevents.in/org/310sessions/27528492)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/96f8d168e8b33549ee65c7ce6f99cff96390db6b7b21d482ba0d4d817e39c766-rimg-w1200-h600-dcf2f569-gmir.jpg?v=1772334969
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/d82a55df0f06874bcdedaa903b883d6255a31799ec0d06e2acc38dd9dd5cd17c-rimg-w400-h400-dcf2f56a-gmir.jpg?v=1772334969

## FAQs

- **Q**: When is the event happening?
  - **A:** Sat, 14 Mar, 2026 at 10:00 am
- **Q**: Where is the event happening?
  - **A:** Liane Event Space, Karl-Marx-Straße 17, Berlin, Germany
- **Q**: What is the ticket price?
  - **A:** starting from 30 up to 50 EUR
- **Q**: Who is organizing the event?
  - **A:** 310sessions
- **Q**: What type of event is this?
  - **A:** Art, Workshops, Entertainment, Music
- **Q**: Where can I find ticket details about WORKSHOPS: Visual  and Written Storytelling ?
  - **A:** You can find ticket details about this event on AllEvents.

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