# Event Details - **Event Name**: Market Entry Strategy – Successfully Developing New Markets - **Event Start and End Date**: Mon, 24 Aug, 2026 at 09:00 am – Tue, 25 Aug, 2026 at 04:00 pm (+02:00) - **Event Description**: This seminar enables participants to design a practical, individualized market entry strategy for a selected target market.About this EventMarket Entry Strategy – Successfully Developing New MarketsTwo-Day Interactive Seminar Agenda | 09:00–16:00 Seminar PurposeThis seminar enables participants to design a practical, individualized market entry strategy for a selected target market. Over two days, participants combine market analysis, strategic decision-making, partner models, financial logic, and go-to-market planning into one coherent market entry roadmap. Learning Outcomes· Assess market attractiveness using competition, offering, demand, must-have and nice-to-have criteria.· Apply a benefit analysis to support a market entry decision.· Compare own-market development through a branch office with trade and distribution partnerships.· Design first-access approaches to get a “foot in the door” with customers, partners, and stakeholders.· Build trust, delivery reliability, and payment flow concepts for new markets.· Differentiate between differentiated and undifferentiated marketing approaches.· Develop joint-marketing options with partners.· Translate the strategy into a business plan, pricing logic, and contribution margin calculation.· Create and present an individual market entry strategy. Methodological DesignThe seminar is designed as an interactive, group-dynamic learning journey. Short expert inputs are followed by structured peer exchange, market-entry canvases, case work, role plays, decision matrices, negotiation simulations, group reflection, and individual strategy sprints. Participants work continuously on their own market entry case and refine it through feedback rounds. Day 1 – Market Understanding and Entry Options09:00–09:30Opening and Market Entry ChallengeSeminar objectives, participant expectations, individual target markets, success criteria for market entry.Expectation mapping, paired introductions, market-entry challenge wall.Personal learning goal and selected market entry case.09:30–10:30Market Attractiveness: Competition, Offer, DemandCompetitive landscape, customer demand, offer fit, market gaps, buying drivers.Mini input, group market scan, peer questioning.Initial market attractiveness profile.10:30–10:45BreakRefreshment break.Informal exchange.10:45–12:00Must-Have vs. Nice-to-Have Value PropositionCustomer requirements, essential purchase criteria, differentiators, minimum entry offer.Value proposition canvas, group critique, “must-have filter”.Prioritized offer requirements for the target market.12:00–13:00LunchLunch break.Networking.13:00–14:15Benefit Analysis for Market Entry DecisionsStrategic benefits, revenue potential, risk exposure, capability fit, opportunity cost.Decision matrix exercise, small-group calibration, facilitated discussion.Benefit analysis scorecard for the participant’s market.14:15–15:00Entry Mode OptionsOwn market development via branch office versus trade, sales, and distribution partnerships.Pros-and-cons debate, scenario cards, entry-mode comparison.Preferred entry mode with rationale and open assumptions.15:00–15:15BreakRefreshment break.Informal exchange.15:15–16:00Individual Strategy Sprint 1Integration of Day 1 insights into the participant’s own strategy.Silent work sprint, peer coaching triangle, facilitator feedback.Draft market entry logic: target market, offer fit, decision criteria, and entry mode. Day 2 – Access, Trust, Marketing, Business Plan, and Financial Logic09:00–09:20Recap and Strategy AlignmentReview of Day 1 results, key assumptions, unresolved questions.Gallery walk, one-minute updates, group reflection.Updated strategic assumptions.09:20–10:30Getting a Foot in the DoorFirst customer access, lead sources, reference building, pilot projects, warm introductions, entry offers.Access pathway mapping, role play, objection handling.Practical first-access plan for customers or partners.10:30–10:45BreakRefreshment break.Informal exchange.10:45–11:45Trust, Delivery, and Payment FlowsTrust-building mechanisms, delivery reliability, service promises, payment terms, risk reduction, cash-flow implications.Trust-chain exercise, risk mapping, negotiation simulation.Trust and transaction model for the target market.11:45–12:30Differentiated vs. Undifferentiated MarketingSegment-specific marketing, standardized approaches, positioning, messaging, resource trade-offs.Segment prioritization, message testing, group feedback.Marketing approach decision and positioning statement.12:30–13:30LunchLunch break.Networking.13:30–14:15Joint Marketing with PartnersCo-marketing objectives, partner incentives, campaign responsibilities, shared leads, brand control.Partner ecosystem mapping, joint-marketing canvas.Draft joint-marketing concept with partner roles.14:15–15:00Business Plan, Pricing, and Contribution MarginRevenue model, cost drivers, pricing approach, contribution margin logic, break-even thinking, KPIs.Calculation worksheet, peer review, sensitivity discussion.Business plan outline with pricing and contribution margin assumptions.15:00–15:15BreakRefreshment break.Informal exchange.15:15–16:00Final Strategy Presentations and CommitmentPresentation of individual market entry strategies, feedback, next steps, implementation commitments.Three-minute strategy pitch, peer feedback, action commitment round.Individual market entry strategy and 30-day action plan. Participant Deliverables· Market attractiveness profile including competition, offer fit, and demand indicators.· Must-have and nice-to-have requirement map.· Benefit analysis scorecard for the market entry decision.· Entry mode decision: branch office, trade partner, sales partner, distribution partner, or hybrid model.· Customer or partner access plan to get a foot in the door.· Trust, delivery, and payment flow concept.· Marketing approach: differentiated, undifferentiated, or hybrid.· Joint-marketing concept with partner responsibilities.· Business plan outline including pricing, contribution margin assumptions, KPIs, and next steps.· Final individual market entry strategy with a 120-day implementation plan. - **Event URL**: https://allevents.in/berlin/market-entry-strategy-successfully-developing-new-markets/100001991889248362 - **Event Categories**: workshops, contests, business - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 7 hours - Location: Berlin - Languages: English ## Ticket Details - **Ticket Price Range**: min: 725, max: 1450, currency: EUR ## Event venue details - **city**: Berlin - **state**: BE - **country**: Germany - **location**: Berlin - **lat**: 52.52000659999999 - **long**: 13.404954 - **full address**: Berlin, Germany ## Event gallery - **Alt text**: Market Entry Strategy – Successfully Developing New Markets - **Image URL**: https://cdn-az.allevents.in/events10/banners/7c22e95fafb80e0a14f63bbca2d147b6b47bab096a78cf5adeb7706cc25f9681-rimg-w1200-h803-dcfefefe-gmir.jpg?v=1781600677 ## FAQs - **Q**: When and where is Market Entry Strategy - Successfully Developing New Markets being held? - **A:** Market Entry Strategy - Successfully Developing New Markets takes place on Mon, 24 Aug, 2026 at 09:00 am to Tue, 25 Aug, 2026 at 04:00 pm at Berlin, Germany. - **Q**: Who is organizing Market Entry Strategy - Successfully Developing New Markets? - **A:** Market Entry Strategy - Successfully Developing New Markets is organized by Institut fur Verkauf und Marketing, IVM. - **Q**: Who is this event for? Is it right for me? - **A:** Market Entry Strategy - Successfully Developing New Markets is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Berlin, this event is thoughtfully curated to deliver a standout experience worth every moment. 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