What insights can be gained about ad contact when conducting media research under optimal natural conditions? Join us for a free webinar!
On July 24, we invite you to join the live-stream of the eye square Insights series, where we will explore the impact of advertising across various media channels.
Stefan Schönherr and Marvin Vogt from the eye square research team will present the latest findings from the Screenforce study "Into the Wild," revealing surprising insights into the effectiveness of social media advertising while challenging conventional beliefs about traditional channels like television and BVOD.
Our research teams have conducted extensive foundational studies on media usage, employing an innovative approach to analyse both usage and impact for this current study.
The "Into the Wild" setting eliminates pre-selected ads and curated content, allowing participants to engage with their own devices and personal feeds, ensuring an authentic experience.
We documented the content consumed, and the advertisements viewed, followed by a survey assessing ad recall, product interest, and perceptions of advertising and brands, with a total of 2,600 ad contacts recorded in the DACH region. Additionally, on July 24, we will delve into age-related differences in ad perception, examining whether and where such disparities exist.
This free Zoom-webinar will be conducted in English!
Save your spot!
https://eye-square.zoom.us/webinar/register/WN_ylrf8IohR6SeFfwuLH7nZA#/registration
Also check out other Workshops in Berlin, Virtual events in Berlin.
