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Certified Agile Marketing Professional ICP-MKG Course - Berlin

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Certified Agile Marketing Professional ICP-MKG Course - Berlin


Modern marketers are buffeted by fragmented channels, complex marketing technology, sophisticated audiences, and volatile markets. In this demanding and uncertain new world, traditional work management tends to break down. 

In response, Agile Marketing provides a mindset and framework for delivering high quality, audience-focused results at a faster pace and with less waste. 


The Certified Agile Marketing Professional (ICP-MKG) course is a two-day course taught by a Certified Agile Marketing Trainer at ICAgile. 


The course is designed to cover all the basics of Agile as applied to Market activities and to better align the Marketing department with Agile techniques used by development teams. 

Applying an iterative approach allows for rapidly discovering which marketing campaigns are most effective and which yields the highest results. Attendees are required to pass a brief exam and will leave the course certified!


Agile Marketing is a combination of cutting-edge Agile development processes often used in software development as applied to internet marketing strategies to create an iterative approach to marketing and achieving sales results.


Keys to customer-centricity involve using analytics to navigate the oceans of data that exist, as well as tracking customer journeys and using other capabilities to deeply understand customers and uncover their desires and pain points .


In this Certified Agile Marketing Professional (ICP-MKG) course, you will learn:



Agile Marketing foundations and core values



How Agile is used in Marketing



Visual collaborative approaches for identifying customer needs



Adopting an iterative process applied to Marketing for fast results & sustainable growth



Focusing on the customer relationships that carry the most value



Moving beyond theory into real world application




Upon completing this course:



Qualification for Certified Agile Marketing Professional (ICP-MKG) Certification after passing a short certification exam



One year membership in the Agile Marketing Consortium




Who should attend

This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing area. Through an experiential, hands-on learning approach, this course provides foundational education in Agile, including its values, principles, and practices as applied to Marketing. This interactive learning approach will include a variety of exercises, activities, and discussions as well as case studies while providing first hand experience for attendees to learn how to apply Agile to yield rapid results in Marketing.


Trainers created this course aligned the Learning Outcomes with ICAgile as a Member of this organization.


Course outline:

DAY 1:



Introduction: Why is it worth to become Agile in Marketing



Business scenario: Agile Marketing in practice




Customer Centricity Over Organizational Focus



How to attract customers building trust



The real relevance of customer stories and story mapping tecnique



How to build and measure marketing results 



Team mindset transformation




DAY 2:



Introduction: quick review of the day 1



Business scenario: Agile Marketing in practice




How to prioritize marketing activities



Setting up the daily routine: daily stand-up, iteration and flow based approach



Kanban vs scrum discussion




How to setting up your agile marketing path

Ticket Information Ticket Price
Early Bird EUR 600
Regular Price Berlin EUR 1,300
Group Discount max 3 tickets purchase EUR 560
Group Discount 4-10 (group) tickets EUR 500



Map Berlin, Germany
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