Benzie County Startup Bootcamp, Powered by CO.STARTERS

Note: This is a 2-day course. Attending both days is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first day represents registration for both days.

Entrepreneurship is an exciting journey, but the path forward isn’t always clear.

During this 2 day Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and Grow Benzie, you’ll collaboratively work with peers to strategize, problem solve, and apply business basics to your idea, venture, or small business. Our goal is to challenge you, stretch your thinking, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing.

About Startup Bootcamp:

This startup bootcamp, powered by CO.STARTERS, is a four-part interactive workshop over two days that will help you launch your business.

Dates and times:

April 25 and 26

Sessions will run 9 am - 12 pm and 1-4 pm with a break for lunch in between. Coffee, snacks, and lunch will be provided.

What you can expect to learn:

• Understand your business model and how to refine it
• Learn how to market your business
• Dive into the basic building blocks needed for your financial modeling
• Build momentum by goal setting

Attendees will walk away with a completed Lean Business Model Canvas, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs.

There is no cost to attend.

**For the full description of this bootcamp, please check out our website .**

Who should attend:

• Aspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.
• Early-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.
• Small Business Owners: Those looking to pivot or innovate their existing business model.
• Team Members: Members of a startup team who need to understand the business strategy and contribute effectively.

You should have:

• A clear idea or concept for a business
• Goals and objectives for the bootcamp
• Basic business knowledge
• A willingness to learn!
• Preparedness to share and collaborate

This project is being supported, in whole or in part, by federal award number [SLFRP0127] awarded to 20Fathoms by the U.S. Department of the Treasury.

Meet your facilitators:

Delaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives, access to capital program, and technology transfer. Delaney has spent her career in entrepreneurship, startups, and technology. She has built small companies, launched university-based innovation labs, and developed a statewide startup support hub for rural founders, all from a remote location at 7700’ at her previous home base in southwest Colorado.

Prior to moving to Michigan and joining 20Fathoms, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator, Founder and Creative Director of RoShamBo: Marketing + Creative, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University.

Erin Srebinski is the Manager of Startup Education at 20Fathoms. In this role, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms, Erin was an Experience Strategist at City Innovations, where she supported startups with growth strategy, UX research and strategy, and content strategy. Over the past six years, she has been deeply involved in the startup world, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University.

In partnership with:

Supporting partner:

Presenting partner:

Based in Traverse City, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education, business coaching, TCNewTech pitch competitions, access to capital, a vibrant coworking space, and general resources and support. For more information visit: https://20fathoms.org/

Also check out other Business events in Benzonia, Workshops in Benzonia.