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PR Smith’s SOSTAC® Masterclass - Create the Perfect Marketing Plan


PR Smith’s SOSTAC® Masterclass - Create the Perfect Marketing Plan

Create the Perfect Marketing Plan or Digital Strategy using SOSTAC®.
Join SAND Marketing on the 1st February in Belfast for a one day SOSTAC® Masterclass with PR Smith.

This is your unique opportunity to learn SOSTAC® planning from the very man who developed teh framework - Mr Paul Smith.

The workshop will be faciltated by Debbie Rymer, FCIM, SOSTAC® Certified Planner and founder the SAND Marketing Academy the ONLY licensed SOSTAC® Certified Training Company in Northern Ireland.

Numbers are restriced on this exclusive workshop so please book early to avoid disappointment.

Exclusive Training - We are NI's ONLY licensed SOSTAC® Training Comapny

SAND Marketing are delighted to hold the exclusive license for all of Northern Ireland to deliver SOSTAC® training and qualifications. Please note that we are the ONLY organisation licensed by SOSTAC® to deliver SOSTAC® training in NI therefore you cannot officially get this training anywhere else in the province.

Given that we are also a CIM study centre and Smart Insights Partner we can also offer you to bundle this qualification with either RACE or CIM qualifications at our study centre. After attending this course you will be sent details on exemptions that apply to CIM and RACE qualifications.

SOSTAC® Masterclass Overview

Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing SOSTAC®, is your friend.

SOSTAC® gives a logical order for tackling your plan and critically assessing your processes.

SOSTAC® was voted the third most popular model in the CIM poll on marketing models. It’s easy to remember and makes it easy to structure marketing plans and digital strategies for different planning activities.

If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning marketing strategies or campaigns.

SOSTAC® Masterclass learning outcomes
In this course we aim to show you how to build long-term sustainable competitive advantage by developing a more strategic perspective and boost your short-term marketing results via proven techniques

By the end of the masterclass you will be able to write the perfect Digital Marketing Plan.

You will learn how to:

• Analyse Your Market
• Clarify Your Objectives
• Develop Your Strategy
• Exploit Tactical Channels
• Avoid the Classic Mistakes
• Measure & Improve Performance via Constant Beta Culture

You will understand:

• Sustainable Competitive Advantage
• Social Media & The Ladder of Engagement
• Digital Marketing Strategy
• Digital Marketing Toolset (pros & cons)
• Essentials to establish credibility & trust
• Tactical tools to get more visitors (advantages & disadvantages)
• Conversion Actions
• The classic mistakes and pitfalls to avoid online
• Best Practice tips, techniques and golden rules.

You can gain a qualification

After completing this one-day course you will be able to progress on to completing SOSTAC® certifications with SAND Marketing Academy.

You can become a SOSTAC® Associate and if you have at least 5 years experience you could become a SOSTAC® Certified Planner.

After the workshop we will give you details on how to register for the 60 minute SOSTAC® online test for March 2019.

You will get an instant result, instant feedback and an instant certificate.

SOSTAC® Exams Key Dates

Registration Period: 02 January – 09 March 2019
Exam Period: 23 – 25 March 2019
SOSTAC® Exam Costs

SOSTAC® ASSOCIATE: £100 +VAT (includes one free re-sit of the test if required).
SOSTAC® CERTIFIED PLANNER: £150 +VAT (includes one free re-sit of the test if required).

To find out more about the course and becoming a certified SOSTAC® professional please visit

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