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Google Digital Garage with CIM and CIPR

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Google Digital Garage with CIM and CIPR


Join CIM and CIPR for this introductory Google Digital Garage event which will give you an opportunity to look at building a digital marketing plan and social media strategy and give you an introduction to digital advertising.

This session will be led by Paul McGarrity, a digital marketing consultant with 18 years experience in the UK and Ireland PR and marketing sector.

As a Coach for Google Digital Garage, Paul delivers digital marketing training at businesses and marketing seminars across the UK and Ireland.

With a specialism in digital marketing and social media marketing, Paul has delivered training for Google Digital Garage in the following areas:



Introduction to building a Digital Marketing Plan: Discover the purpose and different benefits of each of the main digital channels before learning about the 6 key steps to building a digital marketing plan.



What will I learn?

-  The main digital marketing channels and how they are used to help businesses.

-  How to create and structure a practical digital marketing plan for a small business utilising the main digital marketing channel

-  How to measure your plan for success



Introduction to Digital Advertising: Getting started with search, display and social advertising



 What will I learn?

- The main formats of digital advertising including search, social and display

- How to develop an advertising plan for a channel and measure success

- A practical approach for how small businesses can use digital advertising



Social Media Strategy: 5 steps to building a social media strategy, how to measure success, and the secrets to creating authentic, shareable, content.



What will I learn?

 - How to build a social media strategy for a business based on business goals 

- How to define a set of brand guidelines for a business on social media

Programme:


8.30am Registration and refreshments - tea/coffee 



9.00am Build a Digital Marketing Plan - 6 key steps to building a digital marketing plan



10.00am Introduction to Digital Advertising - getting started with search, display and social advertising



11.00am tea/coffee



11.30am Social Media Strategy - 5 steps to building a social media strategy: how to measure success and the secrets to creating authentic, shareable content



12.30pm Q&A



1.00pm event ends

RSVP DEADLINE: Thursday 14 February



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Map River House Belfast, 48-60 High Street, Belfast, United Kingdom
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