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The event you are looking at is a past event. Check out this upcoming event Event Management happening on Wed May 15 2019 at 09:15 am at Mount Business Centre, 2 Woodstock Link, Belfast, United Kingdom

Event Management

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Event Management


Memorable events don’t just happen.  This course has been designed to give you the skills to develop a strategic marketing plan and action plan to help you deliver small and medium sized events with confidence.  Using a three staged event management process and toolkit you will learn how to deliver professional events with impact. 

What Will I Learn?

Planning is the most important part of any event as it conceptualises the event and outlines what you are trying to achieve.  You will learn how to plan, implement and monitor your event to ensure that you keep on top of the many actions that you need to carry out to ensure that your event is professionally organised within appropriate timescales.  The trainer will share her many years’ of event management experience and provide you with a fail-safe action plan and tools and techniques to enable you to organise memorable events. 

By the end of the training you will be able to:



Appreciate the importance of planning in the event management process



Identify the 5Ws and conceptualise your event



Design an exhaustive venue brief and learn to successfully negotiate with potential venues



Develop a robust action plan, realistic timescales and performance measures



Create a strategic marketing plan for your event using the traditional 4Ps marketing mix



Selecting the event’s services mix – 3Ps of services marketing



Source and secure event sponsorship



Consider contingency planning, risk management and legal issues



Is it For Me?

If you are responsible for delivering internal or external events for your organisation, team or department then this course is for you. 



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